Ashley Meadows Email & Phone Number

United States

- Provide strategic insights, planning, comms and account/project management to various clients including Gates Ventures, Zearn, Humm Kombucha and others- Collaborate with media partners to craft paid media strategy and oversee implementation, optimization and reporting- Create monthly, quarterly and/or ad hoc integrated campaigns to deliver against specific business goals, including research, planning, asset creation and campaign exectuion

- Responsible for media team management including comprehensive media planning, strategy, execution and reporting for several stakeholders- Accountable for $500K in total quarterly spend, including pacing to goals, ROI and budget allocation/management - Work across digital media channels including paid social, SEM, and programmatic buys with Google, LinkedIn, Bing and 3rd party vendors (i.e. Xandr)

- Grew the website e-commerce business from the ground-up. Audited the website, oversaw a complete redesign aligning to the new brand voice, launched programmatic ads, affiliate program, Amazon Storefront and other complementary ad programs, resulting in 2x monthly sales. - Responsible for overall B2C and B2B marketing strategies for all areas of the business including DTC, brick and mortar locations and new business leads. - Oversaw team of 6 - 8 contractors, PR agency and internal resources to ensure cohesive and successful execution of overall marketing strategies - Created and managed brand voice, creative, and positioning across all channels including digital, social, print, influencer, radio and more - Managed and optimized overall marketing budget including in-depth analysis against KPIs to ensure healthy ROI as well as reallocation to meet shifting priorities

Bellevue

- Managed paid media strategy and execution across multiple work streams, primarily in the technology and healthcare space- Managed Microsoft Industry event practice, creating social and digital strategies, creative optimizations, reporting and insights- Concepted and launched brand pages for several clients; collaborated across agencies to make impactful campaigns and creative- Trained and oversaw social media coordinators across several clients- Acted as project manager for digital campaigns ranging from 25K – 150K, including work back schedules, client communications, budget tracking and campaign execution

Kirkland, Wa

- Led a media and reporting team and oversaw execution of paid media strategies across digital channels such as social, search and content syndication. - Helped build out demand gen and social practice; contributed to pitch work, RFPs and other new business efforts - Built out social event support strategies including pre, during and post event amplification; traveled to onsite events to help with on-the-ground social efforts and fan engagement

Kirkland, Wa

- Work with clients to create customized social media and integrated marketing strategies aligning to various goals and KPIs- Manage social media programs for multiple clients including the oversight of a community management team, high level strategy and project management. - Create and manage paid media strategy for several clients including audience segmentation, creative messaging, budget allocation, optimization and reporting. - Provide copy and messaging for various pieces of content include blog, newsletter, social posts and landing pages.

Seattle, Wa

- Manage team for the social component of a Fortune 500 company within the technology and electronics space including strategic, creative and tactical oversight and implementation for both paid and organic campaigns. - Create data driven and creatively innovative demand gen and lead gen campaigns for partnership marketing initiatives from end to end, including concepting, pitching, optimizing and analysis. - Responsible for audience research and targeting, media buying and budget tracking for several social and digital campaigns across multiple channels (Facebook, LinkedIn, Twitter, YouTube, Instagram), ranging from 5K to 500K. - Provide concepting and copy for various pieces of content including blogs, editorials, landing pages, emails and social channels. As one of the primary Social SMEs at Rational Interaction, some additional responsibilities include influencer strategy, outreach and communication, overseeing and optimizing in-market campaigns, pulling analytic data and providing insights and recommendations, and providing overall creative guidance on copy and imagery for content within the digital and social space.

Greater Seattle Area

- Responsible for concepting integrated marketing campaigns with a specific focus on providing social strategy recommendations for both large and small brands including Acer, Amazon, Discover and others- Pitched creative and social strategy to clients ranging from campaign concepts to creative asset changes to analytic reporting insights - Copywriting for email, blog, newsletter, and website pages adhering to various client goals, audience research and recommended strategies - Collaborate with various internal teams including design, media, account and interactive to produce high quality and impactful campaigns- Trained and oversaw a community management team in executing daily & campaign related content for several brand social pages - Provided social campaign project management and direct client interaction and communications- Completed audience research and provided subsequent media targeting recommendations for both paid and organic solutions

Greater Seattle Area

- Provided daily community management execution for several Kindle social pages including posting, scheduling and monitoring page activity - Wrote copy for social posts on Twitter, Facebook and Pinterest, among others for Acer and Amazon brand pages- Played a integral role in developing and launching brand identities and creating cross platform marketing strategies that sought to grow brand awareness and increase reach and impressions- Presented creative concepts to both internal and external stakeholders - Managed live social events, such as tweet chats and FB Book Clubs, and worked with third party influencers to help amplify content- Generation of analytic and listening reports and translation of those metrics into actionable optimizations and qualitative insights

Greater Seattle Area

- Oversaw the reconciliation and management of corporate credit card finances, including a monthly analysis of departmental spending and allocation of funds to appropriate projects- Worked with various department heads to track and monitor the health of various projects and assisted with financial recommendations- Managed daily agency operational finances including invoicing, time coding, and freelance/vendor relationship management - Utilized the Workamajig system to ensure proper billing on projects, budget tracking and timely invoice payment- Managed day to day office operations, coordinated internal morale events and assisted the HR department with various administrative tasks.

Greater Seattle Area

- Managed online social pages including Facebook and Volunteer Match profiles to increase community awareness and recruit new volunteers - Responsible for recruiting and managing a volunteer community of more than 100+ individuals. - Managed volunteer involvement in a variety of events including holiday celebrations, fundraising opportunities and community awareness. - Researched and wrote grants for several educational programs which brought in over $500,000 in both direct and in-kind donations.

Zambia, Africa

In pursuing my degree at Gonzaga University, I traveled to Africa with our social psychology team to research chimpanzees and interact with local families. It was truly a once in a lifetime experience that broadened my understanding of our world; both culturally and socially.- Compiled day to day observational data about the hand clasping and grooming techniques of several families of chimpanzees.- Analyzed results to be incorporated into an journal publication. - Taught math and English to the local school children - Acted as a counselor to visiting school children from around the area on their field trips