Ashley Self Email & Phone Number

WHAT I CAN OFFER. I’ve worked as a freelancer for over 16 years, but I still like to be part of a team. Here’s what I can add to your team: EXCELLENT CLIENT RELATIONS. Over the years I have worked closely with hundreds of advertising clients, some spending over 100K annually. INBOUND MARKETING SAVVY. With a masters certificate in advanced online marketing, I’m familiar with all facets of online marketing best practices and continue to pursue new skills and training. TRAVEL & LIFESTYLE MARKETING EXPERIENCE. Virtually all of my print magazine and editorial experience has been in destination travel and promotion. SMART, EFFECTIVE AND VARIED COPYWRITING SKILLS. Whether you need a series of blog posts, whitepapers or emails to increase your inbound marketing stream, or a lifestyle article for an industry publication to broaden your visibility, I have extensive and proven experience on all fronts. PROJECT MANAGEMENT. As production manager of several local and international magazines, I know how to get a project from A to B on-time and on-budget, even when working with multiple departments. HANDS-ON EXPERIENCE. I can color correct, I can work in InDesign, I can bid printing, I can pre-flight files or prepare PDFs to printer specs, I can interpret Google Analytics, I can run an AdWords campaign.

San Luis Obispo County, California, United States

Houston, Texas Area

As a freelance copywriter for NRG, I edited the suite of instruction manuals for their new connected home technology. I also wrote SEO copy for their website.

San Luis Obispo, Ca

Wrote marketing-driven whitepapers, articles and email campaign to attract new subscribers.

Todos Santos, Baja

Rancho Pescadero is a small, high-end boutique hotel located in Todos Santos, Baja. They had an agency handling their national PR and hired me to boost visibility of their brand in the local market through local advertising, events and social media.

San Luis Obispo

As I writer at Shopatron I write and edit company blog posts, whitepapers, press releases, articles for related websites, email correspondence, product launch announcements, social media posts, letters and more. I also edit and search engine optimize website content and run their AdWords PPC campaign. My whitepapers have been downloaded hundreds of times and many of my articles have been featured as top stories on CMO.com and MultiChannelMerchant.com.

Coordinate materials for over 100 destination hotel properties, working with clients worldwide. Manage the production and layout of 200-page Elite Wedding Collection magazine.

Managed the production and distribution of the Ports of Call—Alaska visitor’s guide, including coordination of all advertising materials, editorial, design, printing and shipping. Also coordinated video and imagery for DMTV, their in-port television programming. Drafted, edited and proofed correspondence and proposals.

Work with Pandora's technical team to analyze and optimize printing costs of large national corporations.

This was a unique green project that required working with FSC-certified, recycled paper stock and FSC-certified printers. Helped Greenopia sort through their options and also found them a superior, environmentally conscious printer that printed the project at a significant savings.

Developed theme for quarterly lifestyle magazine, assigned stories, worked with over 30 writers, developed new writers, wrote several stories per issue, edited approximately 40,000 words per issue, coordinated photo shoots, coordinated layout with designer and obtained competitive printing bids in Mexico. A portion of my business was conducted in Spanish.

Associate Publisher of Destination Wine Country, a Santa Barbara lifestyle magazine for which I was instrumental in developing the concept of featuring winery profiles mixed withlifestyle editorial. I worked with the publisher to develop the marketing materials and built the entire marketing database. I also obtained materials from all participating wineries, performedoutside advertising sales, and developed key distribution points. I then worked with the editor, designers, photographers, and the publisher to produce the magazine. Finally, I obtained com-petitive printing quotes from several national printers and oversaw the printing, shipping, and distribution of the final piece.· Printing and Shipping Manager for the Caneel Bay Registry, a promotional resort magazine.· Printing Manager for the St. Thomas Shopping Guide, a visitors guide.

Worked with over 60 advertising clients to coordinate their advertising materials; managed independent designers, printers and shipping companies; negotiated independent vendor contracts.

Manage the production and distribution of three annual visitors guides, including coor-dination of all advertising materials, editorial, design, pre-press, and printing. Write, edit, andproduce monthly newsletter. Oversee copy writing, design, production, and distribution of allmarketing materials, and provide back-up sales support for representatives in Alaska and Eu-rope. Edit and format proposals and process AR/AP.

Master'S Certificate, Advanced Online Marketing, Online Marketing

Ba, Literature