Barbara Anthony Email & Phone Number

Better Organizations by Design contributes to a more equitable world by doing two things:First, we guide leaders to harness the power of organizational alignment and turn their companies into fierce competitors to industry giants. We believe this type of competition is good for consumers around the world.Second, we develop organizations and teams where all people are supported to leverage their strengths and be at their best. We believe work should make people’s lives richer and… Show more Better Organizations by Design contributes to a more equitable world by doing two things:First, we guide leaders to harness the power of organizational alignment and turn their companies into fierce competitors to industry giants. We believe this type of competition is good for consumers around the world.Second, we develop organizations and teams where all people are supported to leverage their strengths and be at their best. We believe work should make people’s lives richer and improve their well-being. Show less

Cary, North Carolina

Works to increase employee capabilities, strengthen leadership, and improve organizational effectiveness through training, coaching and mentoring. • Develop first-ever internal global marketing enablement program to drive digital transformation efforts. • Design and implement training content for both hard and soft/real skill growth.• Lead a global learning & development council comprised of marketers across various functions.• Facilitate Career circle groups to mentor the whole… Show more Works to increase employee capabilities, strengthen leadership, and improve organizational effectiveness through training, coaching and mentoring. • Develop first-ever internal global marketing enablement program to drive digital transformation efforts. • Design and implement training content for both hard and soft/real skill growth.• Lead a global learning & development council comprised of marketers across various functions.• Facilitate Career circle groups to mentor the whole person including discussions about behavior, values, and relationships.• Serve as coach for performance consulting, career pathing, and leadership development. Successfully attained coaching credentials from FLOW Coaching Institute. • Certified trainer of VitalSmarts Crucial Conversations course and TalentSmart Mastering Emotional Intelligence course. Show less

Cary, North Carolina

Set vision and direction for team to synchronize digital marketing channels and dynamic content so that SAS is found more often, more effectively and by more prospects and customers along their decision journey. • Pioneered the creation of a global job description for Content Marketing role and expectations.• Managed multi-million-dollar paid advertising budget comprised of SEA, social media, display and content syndication programs. • Trusted advisor and mentor within and outside… Show more Set vision and direction for team to synchronize digital marketing channels and dynamic content so that SAS is found more often, more effectively and by more prospects and customers along their decision journey. • Pioneered the creation of a global job description for Content Marketing role and expectations.• Managed multi-million-dollar paid advertising budget comprised of SEA, social media, display and content syndication programs. • Trusted advisor and mentor within and outside of Marketing, and at individual-contributor and management levels. • Instilled sense of family within the workplace by connecting with others, building team spirit and helping people succeed. • Speaker on Skills Enrichment panel at Enterprise Open Marketing Alliance Forum. • Collaborative member of Global Digital Marketing and Content Marketing Leadership Councils. • Executive sponsor of the Social Media and Web/Search Centers of Excellence. • Competencies mastered: creating a culture of trust, delegation and empowerment, inspiring others, strategic planning, global perspective, and leading change. Show less

Cary, North Carolina

Manage U.S. go-to-market teams chartered with increasing and protecting revenue for SAS’ Technology, Solutions and Industry offerings. • Proud recipient of the SAS CEO Award of Excellence.• Advocate for candor and curiosity which led me to create and launch department-wide feedback training. • Co-designer of an internally adopted Customer Decision Journey framework. • Divisional lead for annual integrated business planning process. • Executive sponsor of the Marketing… Show more Manage U.S. go-to-market teams chartered with increasing and protecting revenue for SAS’ Technology, Solutions and Industry offerings. • Proud recipient of the SAS CEO Award of Excellence.• Advocate for candor and curiosity which led me to create and launch department-wide feedback training. • Co-designer of an internally adopted Customer Decision Journey framework. • Divisional lead for annual integrated business planning process. • Executive sponsor of the Marketing Logistics & Operations Competency Center. • Courses completed: Crucial Conversations, Mastering Emotional Intelligence, Everything DiSC, and Situational Leadership. Show less

Cary, North Carolina

Team Lead of the SAS Financial Services, JMP, and SAS/C Compiler go-to-market efforts to create and execute paid, owned and earned marketing strategies aligned to the customer decision journey.• Orchestrated cross-functional teams for integrated planning and deployment. • Skills mastered: leading effective meetings, delivering powerful presentations (verbal, PowerPoint and whiteboard), influencing without authority, and creating messages that motivate and influence.

Cary, North Carolina

Accomplished Sales Representative who successfully attained sales quota three years out of four.

Successfully completed Parts 1-3 of the Society of Actuaries membership examinations.