Barbara Anthony Email and Phone Number
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The time is now, and it is exciting! I transitioned from an established career in Marketing and Management to the world of Organizational Effectiveness & Development allowing me to use my experience to create even greater impact at SAS. My background at this incredible company that I was a part of for over 30 years and which honored my contributions with the CEO Award of Excellence, positioned me to serve as a coach, mentor and trainer to help others unlock their potential. My true passion around helping people to connect with their strengths and my desire to avoid the ‘I wish I had...’ syndrome propelled this “Barb 2.0” career change. During my final three years at SAS, I combined workforce wisdom and exposure with my lifelong dream to help people forge a path between where they are and where they want to be. My achievements ranged from standing up a first-ever marketing enablement program, leadership coaching, Emotional Intelligence and Crucial Conversations training, and career mentoring. I’ve recently added another chapter to my professional development story which continues to support my strengths and passion, now that I’ve retired from SAS. Working part-time at Better Organizations by Design is allowing me to add value based on my marketing, coaching and training background. This unique and inspiring consulting firm guides leaders to harness the power of organizational alignment and develops teams where all people are supported to leverage their strengths and be their best. Right up my alley!Here are some of the skills that contribute most to “Barb 2.0”:• Active listener• Radically candid• Learns from failure• Curious questioner• Trusted advisor• Change agent• Feedback whispererNo matter where you are on your career journey, I challenge you to disrupt the status quo, uncover the DNA that frames the work that you’ve done, and build upon it to realize the 2.0 version of yourself. What’s stopping you? You may also find me on Twitter at @BarbAnthony
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Marketing DirectorBetter Organizations By Design (Boxd) Jan 2022 - PresentBetter Organizations by Design contributes to a more equitable world by doing two things:First, we guide leaders to harness the power of organizational alignment and turn their companies into fierce competitors to industry giants. We believe this type of competition is good for consumers around the world.Second, we develop organizations and teams where all people are supported to leverage their strengths and be at their best. We believe work should make people’s lives richer and… Show more Better Organizations by Design contributes to a more equitable world by doing two things:First, we guide leaders to harness the power of organizational alignment and turn their companies into fierce competitors to industry giants. We believe this type of competition is good for consumers around the world.Second, we develop organizations and teams where all people are supported to leverage their strengths and be at their best. We believe work should make people’s lives richer and improve their well-being. Show less -
Principal Learning & Development SpecialistSas May 2019 - Nov 2021Cary, North CarolinaWorks to increase employee capabilities, strengthen leadership, and improve organizational effectiveness through training, coaching and mentoring. • Develop first-ever internal global marketing enablement program to drive digital transformation efforts. • Design and implement training content for both hard and soft/real skill growth.• Lead a global learning & development council comprised of marketers across various functions.• Facilitate Career circle groups to mentor the whole… Show more Works to increase employee capabilities, strengthen leadership, and improve organizational effectiveness through training, coaching and mentoring. • Develop first-ever internal global marketing enablement program to drive digital transformation efforts. • Design and implement training content for both hard and soft/real skill growth.• Lead a global learning & development council comprised of marketers across various functions.• Facilitate Career circle groups to mentor the whole person including discussions about behavior, values, and relationships.• Serve as coach for performance consulting, career pathing, and leadership development. Successfully attained coaching credentials from FLOW Coaching Institute. • Certified trainer of VitalSmarts Crucial Conversations course and TalentSmart Mastering Emotional Intelligence course. Show less -
Director, America’S Digital Marketing And U.S. Content MarketingSas Jan 2015 - May 2019Cary, North CarolinaSet vision and direction for team to synchronize digital marketing channels and dynamic content so that SAS is found more often, more effectively and by more prospects and customers along their decision journey. • Pioneered the creation of a global job description for Content Marketing role and expectations.• Managed multi-million-dollar paid advertising budget comprised of SEA, social media, display and content syndication programs. • Trusted advisor and mentor within and outside… Show more Set vision and direction for team to synchronize digital marketing channels and dynamic content so that SAS is found more often, more effectively and by more prospects and customers along their decision journey. • Pioneered the creation of a global job description for Content Marketing role and expectations.• Managed multi-million-dollar paid advertising budget comprised of SEA, social media, display and content syndication programs. • Trusted advisor and mentor within and outside of Marketing, and at individual-contributor and management levels. • Instilled sense of family within the workplace by connecting with others, building team spirit and helping people succeed. • Speaker on Skills Enrichment panel at Enterprise Open Marketing Alliance Forum. • Collaborative member of Global Digital Marketing and Content Marketing Leadership Councils. • Executive sponsor of the Social Media and Web/Search Centers of Excellence. • Competencies mastered: creating a culture of trust, delegation and empowerment, inspiring others, strategic planning, global perspective, and leading change. Show less
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Senior Marketing ManagerSas Mar 2007 - Jan 2015Cary, North CarolinaManage U.S. go-to-market teams chartered with increasing and protecting revenue for SAS’ Technology, Solutions and Industry offerings. • Proud recipient of the SAS CEO Award of Excellence.• Advocate for candor and curiosity which led me to create and launch department-wide feedback training. • Co-designer of an internally adopted Customer Decision Journey framework. • Divisional lead for annual integrated business planning process. • Executive sponsor of the Marketing… Show more Manage U.S. go-to-market teams chartered with increasing and protecting revenue for SAS’ Technology, Solutions and Industry offerings. • Proud recipient of the SAS CEO Award of Excellence.• Advocate for candor and curiosity which led me to create and launch department-wide feedback training. • Co-designer of an internally adopted Customer Decision Journey framework. • Divisional lead for annual integrated business planning process. • Executive sponsor of the Marketing Logistics & Operations Competency Center. • Courses completed: Crucial Conversations, Mastering Emotional Intelligence, Everything DiSC, and Situational Leadership. Show less
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Senior Marketing SpecialistSas Jan 1993 - Mar 2007Cary, North CarolinaTeam Lead of the SAS Financial Services, JMP, and SAS/C Compiler go-to-market efforts to create and execute paid, owned and earned marketing strategies aligned to the customer decision journey.• Orchestrated cross-functional teams for integrated planning and deployment. • Skills mastered: leading effective meetings, delivering powerful presentations (verbal, PowerPoint and whiteboard), influencing without authority, and creating messages that motivate and influence.
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Sales Account Executive, U.S. Mainframe Sas Product LineSas Jun 1988 - Jan 1993Cary, North CarolinaAccomplished Sales Representative who successfully attained sales quota three years out of four.
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Actuarial AnalystTowers Watson, Southfield, Mi 1983 - 1988Successfully completed Parts 1-3 of the Society of Actuaries membership examinations.
Barbara Anthony Skills
Barbara Anthony Education Details
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Mathematics, Computer Science
Frequently Asked Questions about Barbara Anthony
What company does Barbara Anthony work for?
Barbara Anthony works for Better Organizations By Design (Boxd)
What is Barbara Anthony's role at the current company?
Barbara Anthony's current role is Marketing Director // Leadership Coach // Feedback Evangelist // Career Mentor.
What is Barbara Anthony's email address?
Barbara Anthony's email address is ba****@****sas.com
What is Barbara Anthony's direct phone number?
Barbara Anthony's direct phone number is +191953*****
What schools did Barbara Anthony attend?
Barbara Anthony attended University Of Michigan.
What skills is Barbara Anthony known for?
Barbara Anthony has skills like Analytics, Demand Generation, Coaching And Mentoring, Leadership Development, Marketing Enablement, Go To Market Strategy, Leadership, Strategy, B2b Marketing, Marketing Strategy, Multi Channel Marketing, Digital Marketing.
Who are Barbara Anthony's colleagues?
Barbara Anthony's colleagues are Ken Bland, Emily Virgil, Jenine Smith Jenkins, Acc, Kait Adams.
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Barbara Anthony
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Barbara Hotelling
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