Michael Barna Email & Phone Number

Indianapolis, Indiana, United States

Lead beverage sales growth of Sparkling Ice & its products in the Indianapolis market by building relationships with key retailers and distributors.-Partner with retailers to focus sales efforts by studying existing and potential volumes, looking for opportunities beyond the shelf to increase our footprint.-Foster customer rapport—merchandising dry shelves/coolers and ensuring all back-stock areas are clean and organized.-Develop strong relationships with partners at our regional distributors, establishing routine route rides, monitoring inventory levels and collaborating on potential opportunities to grow (e.g., incentive strategies).-Build in store displays and maintain POS as needed.-Recommend changes in pricing, products, services, distribution, merchandising equipment, and techniques by evaluating results and competitive trend developments.

Hudson, Ohio, United States

--Analysis and Strategy:Ensures merchandising consistency across all floorplans.Manages, extracts, analyzes, and formats data from various business systems to provide recommendations for divisional and cross-functional team processes.They are accountable for the management of all database information and functionality.Uses floor planning and analytical tools to influence space reallocation for planogram and chain store activity, to optimize space productivity and enhance the customer experience.Evaluates space-to-sales performance and inventory position to drive assorting decisions for project stores and company initiatives.Demonstrates strong financial acumen and understanding of retail KPIs.Drives continuous improvement of all floor planning processes and procedures.--Supports the Chain Store Floorplans:Partners with cross functional partners and the category management teams to evaluate assortment composition recommendations.Provides reporting and recommendations for the business case scenarios and company initiatives.Manages the store listing process for special projects, company initiatives and single-site requests.Understands inventory levels and drives action to right-size when needed.Provides after-action reporting and evaluation of assigned projects.Responsible for the space, layout, adjacency, and all related processes for assigned store floorplans.Drives the establishment of procedural improvements.Resolves merchandise program issues in a timely and effective way.--Documentation and Communication:Collaborates to provide clear and concise documentation for store-level implementation of merchandise programs and single site requests.Collaborates on the update of all Merchandising related manuals, guides and aids.Tracks and reports on completion of tasks and other key metrics and deadlines.Assumes additional responsibilities as needed.

Columbus, Ohio, United States

Leads, manages and develops the process and team that lays out the placement of merchandise categories and promotional programs on consolidated maps for stores to execute weekly and monthly transition updates. Governs the strategies and standards required to deliver a cohesive and consistent in-store experience. Drives execution and prioritization of placement to increase sales, build the brand, and maximize product sell through. Spearheads creative ingenuity through analytical, competitive and marketplace observations and insights.1. Responsible for leading a team of 10+ employees and contractors in converting 1400+ store maps into a new tool to begin tracking floor plans and collecting data.2. Spearheaded meetings between Floor Planning, Store Planning, Merchandising, and Store Operations to oversee multiple merchandising projects and ensure project dates are met.3. Conceptualizes, develops, and manages additional acquisition projects to drive store traffic and increase sales.4. Responsible for the delivery, maintenance, and governance of consistent category placement standards.5. Identifies necessary and relevant analysis needed to provide quantitative data to affect placement decisions.6. Participates in on-boarding for new team members.7. Oversees and ensures on-line posting of all necessary maps and information materials.

Columbus, Ohio

Oversees store/home office communications. Assists in new store designs, category placement, and store openings. Creates QRG’s to aid stores in accomplishing tasks and keeping stores organized.