Barry Yurman Email & Phone Number

Key member of the senior executive team responsible for the execution and management of the corporate operational and growth strategy. Areas of accountability encompass business plans, strategic planning and execution, new location openings, customer service, process improvements, internal controls, forecasting, budget management, and vendor relations with emphasis on leading organizational growth and continually improving processes. Report directly to the President with full P&L accountability. ✔ A highly visible position with a diverse span of responsibilities critical to the company's long-term market position, operating efficiency and bottom-line performance. Involved in all operational strategy, policy, operational and investment decisions.✔ Participate as member of the Executive Team in establishing governance processes of direction and control to ensure that objectives are achieved, risks are managed appropriately and company resources are used responsibly.✔ Provide leadership to teams to achieve business objectives with a focus on continual process improvement and ensuring a customer-focused organization. Execute strategic operational expansion to support corporate growth. ✔ Develop and execute best strategies surrounding operational management and policies. ✔ Successfully opened 7 new locations representing more than $XMM in annual revenue. ✔ Renegotiated all vendor agreements reducing overhead expenses by XX%.✔ Instituted a customer satisfaction survey and improved scores from XX% in 2020 to XX% in 2023.✔ Implemented new ecommerce initiatives integral in the achievement of XX% year-over-year growth.

Worked on a contract basis to champion the launch of a professional line of hair care products. Accountable for manufacturing, production, packaging, securing distribution channels, warehouse operations, product launch, marketing, and capital budgets.✔ Cut operational costs by 21% while increasing sales by 13%. ✔ Developed and managed corporate operational and capital budgets.✔ Built a strong management team and provided guidance, resources and autonomy to successfully manage their functional areas and contribute to company goals.✔ Developed organizational, financial and operational capabilities and systems and assured adherence to policies and procedures.✔ Identified opportunities and developed strategic alliances with manufacturers, distributors, licensees, and mass retailers.✔ Successfully identified, negotiated and signed the largest independent professional distributor in the United States.✔ Developed four exclusive distribution agreements for both retail and professional channels.

Boca Raton Fl

Proactively recruited to spearhead startup operations for a hair care product distribution company. Administered and directed all aspects of corporate sales and operations encompassing leading organizational direction, long-term planning, business development, marketing, purchasing/supply chain management, warehouse distribution operations, customer service, finance, and human resources. Hired, trained and managed 19 staff including inside sales associates, sales managers, education managers, customer service agents, and warehouse personnel. Reported to the Owner and held full P&L accountability for revenues in excess of $3.7MM+.✔ Developed an infrastructure for the company to successfully operate in the state of Florida.✔ Negotiated warehouse leases and mass shipping cost discounts.✔ Cultivated strategic partnerships with 16 beauty manufacturers and carried more than 1900 SKUs. ✔ Established and instituted SOPs for all departments and ensure they were executed as set forth.✔ Set sales, customer service and warehousing shipping excellence goals and generated cash incentives to exceed goals. ✔ Examined requirements and established policies, procedures, plans, and internal controls to efficiently guide operations, with a strong commitment to total quality management and the delivery of exceptional customer service.✔ Developed more precise quality control procedures and enhanced customer service.

Proactively recruited for industry expertise to champion the startup of a new line of hair care products. Directed all aspects of strategic planning, product manufacturing, bottling, distribution, quality control, new product R&D, testing, product launch, marketing, advertising, retail sales channels, and fiscal management. Reported to the President bearing full P&L accountability for revenues in excess of $2.6MM. ✔ Conducted strategic planning for the introduction and launch of 11 new products in the company’s line. ✔ Created and executed a business development model to attain fast-track growth in the first year.✔ Worked directly with the CFO and CMO to create sales forecasts and budgets for a 3-year term.✔ Collaborated with the CMO to establish advertising and marketing campaigns including the production of infomercials. ✔ Successfully launched all aspects of distribution and retail sales.

Proactively recruited to spearhead the startup of this hair care products enterprise. Accountable for strategic planning, manufacturing, bottling, distribution, quality control, new product R&D, testing, product launch, marketing, advertising, and fiscal management. Hired, trained, supervised and motivated 50+ employees.✔ Developed the infrastructure to successfully operate and grow business prospects, which generated more than $49MM annually.✔ Located and set-up offices and warehouse facilities, as well as hired and trained all staff.✔ Planned, organized and set-up internal departments, including customer service, graphic arts, logistics, accounting, and purchasing.✔ Sourced manufacturing facilities to create proprietary formulations and established domestic and international distribution channels in Australia, New Zealand, the Middle East, and Europe. ✔ Oversaw the R&D process in compliance with both domestic and international regulatory guidelines.✔ Reduced COGS by sourcing and negotiating pricing on bottle components, flat irons and accessories within the Asian market.✔ Proactively monitored financials, including A/R and A/P with accountability for sign-off on all invoices.✔ Secured participation in 15-20 major tradeshows internationally and domestically, including Cosmoprof, in Bologna, Italy and Hong Kong, as well as Premier Beauty Shows in Orlando, FL and Chicago, IL.

Relocated to Florida to direct U.S. sales and marketing initiatives for this Hong Kong based manufacturer of plastic packaging.✔ Strategically targeted major Fortune 500 corporations and successfully acquired more than 25 new accounts in the cosmetic industry, which generated upwards of $3MM in annual revenue.✔ Organized staffing plans and directed the recruitment, selection, training, development, and motivation of an effective sales force. ✔ Followed-up on trade show leads of potential customers to demonstrate practical applications of upscale packaging. ✔ Devised and implemented innovative marketing strategies, as well as promotional and trade magazine advertising.✔ Prepared and administered budgets for sales operations and analyzed/identified opportunities for reducing operating costs.✔ Developed vendor sources and negotiated cost-saving agreements.

Managed all aspects of sales and marketing activities for this manufacturer of clear plastic folding cartons, generating more than $15MM in annual revenue. Directed operations and personnel with executive responsibility for the company's P&L position.✔ Established sales channels to major cosmetic and pharmaceutical companies such as Revlon, Loreal, and Estee Lauder.✔ Analyzed business conditions, market/industry trends, competitive influences, and demographic factors to forecast sales and identify opportunities for business growth.✔ Utilized the latest sales and marketing techniques, including solutions-based selling, developing consultative relationships to assess customer needs and uncover appropriate product adaptations. ✔ Developed a more progressive commission structure with greater incentives.✔ Organized 5-6 multi-industry trade show presentations annually, with budgets ranging from $50k to $100k. Set up exhibits, staffed booths and personally conducted sales presentations for customers.✔ Acquired major accounts, including Universal Studios, Proctor & Gamble, Calloway Golf, Titleist, and Bacardi Liquors.✔ Took over management of the Design Department and introduced computer CAD design tools to the process.