Bill Beard work email
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I'm a branding consultant, creative director and copywriter who can help your organization build a powerful brand and win loyal customers. I have 20 years of experience connecting people to organizations through branding, advertising, marketing and social.I've had the pleasure of speaking on branding at UX, Lean and Agile conferences and meetups worldwide, like Agile India, LeanUX14 and 15, UX Scotland, LeanAgile Scotland, and UXDusseldorf. If you'd like me to speak at your company, conference or meetup, please get in touch!I'm proud to have worked worth with such organizations as Bank of America, Merrill (Lynch), Philips, UCLA, Sipgate, MediaLink, TheLadders.com, .CO, Catalyst Group, the V hotel Palm Springs, Credit Junction, the Jewish Museum, Alarm.com, CieloUS, The Market (San Fran), and more. I've also worked with major brands like Delta Air Lines, Duracell, Xerox, Fidelity Investments, and Chase Bank, among others.I look forward to meeting you and making your brand spectacular.SKILLSBranding • LeanUX • Creative Direction • Copywriting • UX • Content Strategy • Social Media • Integrated Marketing • Online Marketing • Product Marketing • Product Launches • Naming • Presentations • Talks • Workshops
Team People / Enterprise Creative Solutions (Ecs)
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Advanced Copywriter (Acd)Team People / Enterprise Creative Solutions (Ecs)Atlanta, Ga, Us
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Associate Creative Director, Copy (Contract)Team People / Enterprise Creative Solutions (Ecs) Oct 2017 - PresentRemote-Part of the ECS high-net worth client and B2B creative teams (agency for Bank of America) focusing on execution of messaging in marketing, advertising and social media.- Copywriting for integrated digital and print campaigns, winning 10+ industry awards.- Developed and drove new brand tone and voice execution for Bank of America Private Bank.- Drive conceptual and creative execution, as well as strategy, for multiple LOBs on social media.- Provide strategy and writing for Treasury, Merchant Services, Merrill, and Private Bank thought leadership content, including longform.- Execution and coordination of Merrill event promotions on social media, rapidly creating 70+ posts with the team per event.
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Founder, Creative DirectorBeard Branding Sep 2013 - PresentNew YorkBeard Branding is a content firm that specializes in Branding, Copywriting, and UX. We can help any size of organization create and build brands through materials and campaigns that attract and retain passionate customers.Bill and his team can execute any type of content needs, including:- Copywriting + Creative Direction (any medium)- User experiences (flows + microcopy)- Social media- Brand development + messaging- Content strategy- Brand and content team workshopsBill has worked with national and global brands such as:Bank of America Private Bank - Merrill - Bank of America - CashPro - Merchant Services - Emeline Hotel - UCLA - The Jewish Museum - Philips Respironics - JPMorganChase - Sipgate - MediaLink - and more.Contact us to see how we can help you achieve your brand goals.
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Freelance Senior CopywriterBoombox Aug 2013 - Sep 2013New York, New York -
Freelance CopywriterBeard Copywriting Jul 2008 - Sep 2013NOTABLE FREELANCEWherewithalCreated tone and voice for Wherewithal, an online financial advisor and investing company. Wrote guest and customer sites. Advising and writing for social media. Launching Jan/Feb 2013.Alarm.comPlanned and wrote a microsite for Alarm.com’s Video Monitoring service.BostonUSA.comWorked with the Pappas Group to create the “Official Tourism Web Site for Boston,” designed to attract visitors, convention planners and tour planners to the Boston area and connect them with GBCVB member companies. Launch late November 2008.Barstool SportsWrote a biweekly sports humor column, primarily on the New York Yankees and Boston Red Sox rivalry, but also incorporating other sports and pop culture.
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Freelance Senior CopywriterMcgarrybowen Feb 2013 - Aug 2013New York, New York -
Associate Creative Director, CopyTheladders.Com Dec 2008 - Feb 2013New York, Ny• As the most senior copywriter within the organization, responsible for branding, positioning and messaging across four business lines.• With Creative Director, led rebranding of TheLadders in 2011, developing new positioning and tagline.• Created TheLadders Brand Style Guide.• Created TheLadders first DRTV spot.• Lead UX team on both marketing and product initiatives.• Led UX Creative team during a transition to Agile development.• Manage 1-4 direct reports and freelancers.• Won company-wide presentation contest. -
Copy SupervisorFidelity Investments Mar 2006 - Jul 2008Fidelity Investments Communications + Advertising• Developed strategy and copy for critical Fidelity Personal Investments products, such as the managed portfolio product, Fidelity’s 529 college savings plan, and institutional (B2B) products and services.• Create national print ads for Fidelity mutual funds which appear in 40+ pubs incl. WSJ, NYT• Web site for Portfolio Advisory Services, Fidelity’s managed portfolio offering, increased new applications by 6%• DM and collateral campaign for the launch of Fidelity’s new online checking account achieved its six-month goal for new accounts in less than two months (18K accounts) -
Senior CopywriterGrand Circle Travel Jun 2004 - Jan 2006• Assigned to new Customer Renewal Creative Department, tasked with strengthening customer retention and increasing frequency of passenger travel• Managed a team of four copywriters and was responsible entire copy department in absence of Copy Director• Composed detailed letter packages, self-mailers, catalogs and emails containing "insider information" on specific Grand Circle vacations and destinations• Frequently assigned to spearhead new initiatives, including incorporating detailed personalization into packages, improving all loyalty program communications and increasing departmental access to reporting in order to improve efficiency of mailings
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Senior CopywriterUpromise, Inc. Oct 2002 - Jun 2004•Involved in rebranding Upromise and redeveloping all communications for AOL partnership launch•Responsible for development of Upromise Web site strategy and content for launch•Championed segmentation and targeted content in e-mails, resulting in a lift in open rates of 110% and click rates of 200%•Responsible for content of all Upromise Investment communications•Worked on co-branded communications with partners such as Citibank, AOL, Gap, Old Navy, L.L.Bean, Eddie Bauer and Coca-Cola -
Junior CopywriterDigitas Aug 1999 - Jun 2001Developed strategy, concepts and copy for DM, Web sites, Internet advertising and e-mail for Delta Air Lines, Duracell, AT&T, Xerox, American Century, GM and American Express.
Bill Beard Skills
Bill Beard Education Details
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Syracuse University - S.I. Newhouse School Of Public CommunicationsCreative Advertising
Frequently Asked Questions about Bill Beard
What company does Bill Beard work for?
Bill Beard works for Team People / Enterprise Creative Solutions (Ecs)
What is Bill Beard's role at the current company?
Bill Beard's current role is Advanced Copywriter (ACD).
What is Bill Beard's email address?
Bill Beard's email address is wr****@****ail.com
What is Bill Beard's direct phone number?
Bill Beard's direct phone number is +161784*****
What schools did Bill Beard attend?
Bill Beard attended Syracuse University - S.i. Newhouse School Of Public Communications.
What skills is Bill Beard known for?
Bill Beard has skills like Copywriting, Creative Direction, Creative Strategy, Management, Seo, Seo Copywriting, Loyalty Programs, Customer Acquisition, Brand Loyalty, User Experience, Product Development, Product Marketing.
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