Bill Beard Email & Phone Number

Atlanta, Ga, Us

Remote

-Part of the ECS high-net worth client and B2B creative teams (agency for Bank of America) focusing on execution of messaging in marketing, advertising and social media.- Copywriting for integrated digital and print campaigns, winning 10+ industry awards.- Developed and drove new brand tone and voice execution for Bank of America Private Bank.- Drive conceptual and creative execution, as well as strategy, for multiple LOBs on social media.- Provide strategy and writing for Treasury, Merchant Services, Merrill, and Private Bank thought leadership content, including longform.- Execution and coordination of Merrill event promotions on social media, rapidly creating 70+ posts with the team per event.

New York

Beard Branding is a content firm that specializes in Branding, Copywriting, and UX. We can help any size of organization create and build brands through materials and campaigns that attract and retain passionate customers.Bill and his team can execute any type of content needs, including:- Copywriting + Creative Direction (any medium)- User experiences (flows + microcopy)- Social media- Brand development + messaging- Content strategy- Brand and content team workshopsBill has worked with national and global brands such as:Bank of America Private Bank - Merrill - Bank of America - CashPro - Merchant Services - Emeline Hotel - UCLA - The Jewish Museum - Philips Respironics - JPMorganChase - Sipgate - MediaLink - and more.Contact us to see how we can help you achieve your brand goals.

New York, New York

NOTABLE FREELANCEWherewithalCreated tone and voice for Wherewithal, an online financial advisor and investing company. Wrote guest and customer sites. Advising and writing for social media. Launching Jan/Feb 2013.Alarm.comPlanned and wrote a microsite for Alarm.com’s Video Monitoring service.BostonUSA.comWorked with the Pappas Group to create the “Official Tourism Web Site for Boston,” designed to attract visitors, convention planners and tour planners to the Boston area and connect them with GBCVB member companies. Launch late November 2008.Barstool SportsWrote a biweekly sports humor column, primarily on the New York Yankees and Boston Red Sox rivalry, but also incorporating other sports and pop culture.

New York, New York

New York, Ny

• As the most senior copywriter within the organization, responsible for branding, positioning and messaging across four business lines.• With Creative Director, led rebranding of TheLadders in 2011, developing new positioning and tagline.• Created TheLadders Brand Style Guide.• Created TheLadders first DRTV spot.• Lead UX team on both marketing and product initiatives.• Led UX Creative team during a transition to Agile development.• Manage 1-4 direct reports and freelancers.• Won company-wide presentation contest.

Fidelity Investments Communications + Advertising• Developed strategy and copy for critical Fidelity Personal Investments products, such as the managed portfolio product, Fidelity’s 529 college savings plan, and institutional (B2B) products and services.• Create national print ads for Fidelity mutual funds which appear in 40+ pubs incl. WSJ, NYT• Web site for Portfolio Advisory Services, Fidelity’s managed portfolio offering, increased new applications by 6%• DM and collateral campaign for the launch of Fidelity’s new online checking account achieved its six-month goal for new accounts in less than two months (18K accounts)

• Assigned to new Customer Renewal Creative Department, tasked with strengthening customer retention and increasing frequency of passenger travel• Managed a team of four copywriters and was responsible entire copy department in absence of Copy Director• Composed detailed letter packages, self-mailers, catalogs and emails containing "insider information" on specific Grand Circle vacations and destinations• Frequently assigned to spearhead new initiatives, including incorporating detailed personalization into packages, improving all loyalty program communications and increasing departmental access to reporting in order to improve efficiency of mailings

•Involved in rebranding Upromise and redeveloping all communications for AOL partnership launch•Responsible for development of Upromise Web site strategy and content for launch•Championed segmentation and targeted content in e-mails, resulting in a lift in open rates of 110% and click rates of 200%•Responsible for content of all Upromise Investment communications•Worked on co-branded communications with partners such as Citibank, AOL, Gap, Old Navy, L.L.Bean, Eddie Bauer and Coca-Cola

Developed strategy, concepts and copy for DM, Web sites, Internet advertising and e-mail for Delta Air Lines, Duracell, AT&T, Xerox, American Century, GM and American Express.