Drove operational excellence and championed post-pandemic recovery by employing strategic vision, thereby accelerating business growth. Directed creative and visual branding strategy across all marketing platforms, synergizing with cross-functional teams to achieve exceptional brand visibility and consumer retention. Led and cultivated a high-performing team of designers, developers, and writers to deliver superior project outcomes. Conducted cross-functional ideation workshops, leading development of innovative concepts that aligned with marketing objectives and inspired unconventional campaign strategies.  Applied advance designing skills to convert marketing briefs into visually compelling stories. Stabilized company operations, positioning Tunedly for sustainable business growth in a challenging industry landscape.Oversaw full project lifecycle and Tunedly platform, coordinating inputs from musicians and artists through advanced tools to ensure customer satisfaction and seamless order fulfillment.Managed comprehensive project pipeline and platform, ensuring high-quality service delivery and customer satisfaction.Collaborated with external partners, directing creative output to uphold brand integrity and quality standards.Optimized creative workflows by identifying and implementing continuous process enhancements, deploying scalable strategies that boosted efficiency.

As the Director of Alpha Shows’ Snow Queen from 2017 to the current production in 2024, I led the creative and operational aspects of this enchanting production, ensuring it was both educational and entertaining for school audiences.Key Responsibilities: • Creative Vision: Developed a fresh adaptation of The Snow Queen, emphasizing themes of alignment and isolation, and making choices in alignment with all of who you are. Ensured the story was engaging for children while staying true to the original narrative. • Team Leadership: Directed a diverse cast and crew, managing auditions, rehearsals, and performances. Provided guidance and feedback to actors, musicians, and technical staff to refine their performances. • Production Coordination: Collaborated with the production team to design sets, costumes, and props that vividly depicted the underwater and coastal settings. Worked with lighting and sound designers to create immersive stage effects. • Script Development: Adapted the script to highlight educational themes, making the story relevant for young audiences. • Music Direction: Coordinated musical and choreographic elements, ensuring they complemented the narrative seamlessly. • Educational Outreach: Created supplementary materials and workshops to enhance the educational impact of the show. Led post-show discussions to engage students in dialogue about the play’s themes. • Performance Management: Oversaw logistical aspects of touring, including scheduling and technical requirements. Ensured consistent performance quality across all shows.Achievements: • Directed over 100 performances, reaching thousands of students with positive feedback on the show’s educational value. • Fostered a collaborative environment within the production team, leading to a cohesive and polished final product. • Enhanced Alpha Shows’ reputation for producing high-quality, impactful theater that combines entertainment with educational insights.

Visionary Direction:Transformed Alpha Shows into a premier children’s theatre company. Managed large-scale events with custom-built production and technology, resulting in successful tours across Australia.Leadership and Management:Directed development, production, technical, administrative, and operational aspects of events. Ensured top-quality in casting, talent selection, and performance standards.Strategic Planning and Budget Management:Contributed to long-term growth and operational standards. Managed budgets and resources, achieving financial goals.Content Creation and IP Development:Created over 100 original characters and 10 full-length scripts. Developed intellectual property for licensing, engaging diverse audiences.Communication and Collaboration:Led strategic planning and execution of initiatives. Fostered team growth and professionalism through effective communication.Staff Mentorship & Training:Mentored a diverse team of creative professionals. Delivered workshops on professional development and performance enhancement.Public Speaking & Workshops:Presented interactive sessions and workshops, captivating audiences with music, comedy, and drama.Change Coaching & Interventions:Implemented coaching to support employee well-being and productivity. Promoted a supportive work environment.Innovative Production Management:Directed marketing, branding, and business processes. Achieved profitability and revenue growth through innovative staging and logistics.Sales & Marketing Strategy:Led sales and marketing strategy, creating compelling concepts. Managed PR firms, sales staff, and budgets, driving significant revenue growth.High-Quality Production Design:Designed lighting, sound, and costumes, overseeing set construction. Delivered high-quality products, enhancing the company’s reputation.

As the Director of Alpha Shows’ Cinderella, I led the creative and operational aspects of this enchanting production, ensuring it was both educational and entertaining for school audiences.Key Responsibilities: • Creative Vision: Developed a fresh adaptation of Cinderella, emphasizing themes of self-worth and resilience. Ensured the story was engaging for children while staying true to the original narrative. • Team Leadership: Directed a diverse cast and crew, managing auditions, rehearsals, and performances. Provided guidance and feedback to actors, musicians, and technical staff to refine their performances. • Production Coordination: Collaborated with the production team to design sets, costumes, and props that vividly depicted the underwater and coastal settings. Worked with lighting and sound designers to create immersive stage effects. • Script Development: Adapted the script to highlight educational themes, making the story relevant for young audiences. • Music Direction: Coordinated musical and choreographic elements, ensuring they complemented the narrative seamlessly. • Educational Outreach: Created supplementary materials and workshops to enhance the educational impact of the show. Led post-show discussions to engage students in dialogue about the play’s themes. • Performance Management: Oversaw logistical aspects of touring, including scheduling and technical requirements. Ensured consistent performance quality across all shows.Achievements: • Directed over 100 performances, reaching thousands of students with positive feedback on the show’s educational value. • Fostered a collaborative environment within the production team, leading to a cohesive and polished final product. • Enhanced Alpha Shows’ reputation for producing high-quality, impactful theater that combines entertainment with educational insights.

On-site producer for Guinness World Records and Tomato Interactive. Managing talent, directing, writing ideas, managing logistics, liaising between stakeholders in China for both GWR and HONOR, handling all production equipment and post-production pipelines.

Strategic Project Management: Managed product lifecycle for multiple projects, acting as the primary contact for talent, producers, and teams. Ensured effective communication to keep projects on schedule and deliver desired outcomes.Financial Oversight: Handled budgets, wrote deal memos, and developed project estimates. Used Filemaker and other systems to maintain records, resolve conflicts, and provide regular updates.Marketing Campaigns: Executed marketing campaigns with major stakeholders in music and digital industries. Collaborated with labels and platforms, resulting in millions of streams and views.Content Strategy: Oversaw digital content from ideation to delivery. Produced and monetized live streaming and short-form content. Identified influencers and cross-platform opportunities to promote products and services.Asset Management: Managed all assets and deliverables, liaised with digital and traditional outlets, theaters, and film festivals for video and music projects. Handled digital storefronts and marketing strategies.Supervision: Supervised freelancers and agencies to create content for online campaigns, mobile apps, and newsletters. Negotiated contracts and reviewed post-project results.Award-Winning Production: Produced award-winning films screened at major festivals. Wrote and produced live events and music videos, managed large crews, and handled all aspects of production.Creative Development: Developed scripts and concepts, shot on location, and managed post-production. Submitted to film festivals, ensuring high-quality final products.

Social Media Optimization: Implemented advanced social media techniques to boost engagement and grow the follower base. Curated and refined personal brands, ensuring consistent narratives across digital channels. Built the Katja Glieson social media brand to 10M+ followers.Creative Direction: Directed visual and thematic elements of content, including music videos and promotional materials. Crafted and executed holistic content strategies, incorporating social media, music releases, and multimedia campaigns.Music Production & Development: Produced high-quality music tracks over 12 years, collaborating with artists, sound engineers, and industry professionals. Discovered and nurtured new talent, guiding them through music production. Designed and executed PR campaigns and launch strategies for music releases. Directed and produced music videos, achieving high viewership and engagement. Managed release schedules, coordinating with digital distribution platforms. Created and implemented marketing strategies for music projects. Fostered fan relationships through targeted engagement strategies, exclusive content, and interactive campaigns.Live Show Booking & Publicity: Booked and publicized live shows, negotiating rates and budgets while maintaining productive relationships with major labels, PR firms, and music producers. Successfully promoted live performances to enhance artist visibility and fan engagement.Artist Development & Management: Led the development of music and online creators, managing financial aspects, production, music management, and A&R. Achieved placements of music with brands and secured multi-million streaming releases, driving significant career growth for artists.Strategic Collaboration & Networking: Fostered strategic collaborations and built a robust network within the music industry. Leveraged these connections to create opportunities for artists and ensure successful project outcomes.

As the Director of Alpha Shows’ Hunchback of Notre Dame, I led the creative and operational aspects of this enchanting production, ensuring it was both educational and entertaining for school audiences.Key Responsibilities: • Creative Vision: Developed a fresh adaptation of Hunchback, emphasizing themes of resilience and bullying. Ensured the story was engaging for children while staying true to the original narrative. • Team Leadership: Directed a diverse cast and crew, managing auditions, rehearsals, and performances. Provided guidance and feedback to actors, musicians, and technical staff to refine their performances. • Production Coordination: Collaborated with the production team to design sets, costumes, and props that vividly depicted the underwater and coastal settings. Worked with lighting and sound designers to create immersive stage effects. • Script Development: Adapted the script to highlight educational themes, making the story relevant for young audiences. • Music Direction: Coordinated musical and choreographic elements, ensuring they complemented the narrative seamlessly. • Educational Outreach: Created supplementary materials and workshops to enhance the educational impact of the show. Led post-show discussions to engage students in dialogue about the play’s themes. • Performance Management: Oversaw logistical aspects of touring, including scheduling and technical requirements. Ensured consistent performance quality across all shows.Achievements: • Directed over 100 performances, reaching thousands of students with positive feedback on the show’s educational value. • Fostered a collaborative environment within the production team, leading to a cohesive and polished final product. • Enhanced Alpha Shows’ reputation for producing high-quality, impactful theater that combines entertainment with educational insights.

Strategic Leadership: Consulted on key business issues, providing guidance to senior leadership on personnel management, emotional coaching, and AI product development. Creative Direction & Production: Directed creative and production efforts for live events and internal staff events. Managed planning, budgeting, and execution for major shoots, including projects for Disney and Riot Games. AI Integration: Guided AI-related challenges, developing innovative AI products and solutions aligned with client expectations. Ensured AI integration maintained high standards and branding consistency.Team Leadership: Mentored design and communications teams, fostering a collaborative environment. Conducted workshops and coaching to enhance skills and productivity, addressing emotional challenges and boosting motivation.Digital Production & Marketing: Directed global marketing strategies, including video production, social assets, and UX design. Utilized AI tools and Microsoft 365 to manage global projects, enhancing branding and reputation.Content Creation: Produced high-impact marketing videos / creative content. Leveraged design teams and industry-standard tools to deliver high-quality visual marketing assets.Collaboration: Partnered with agencies and stakeholders to maintain brand consistency. Facilitated ideation sessions and workshops to generate innovative solutions aligned with marketing briefs.Process Optimization: Streamlined creative workflows and implemented scalable solutions for project efficiency. Managed multiple projects and budgets, ensuring high output and meeting deadlines.Sales Enablement: Produced sales materials for business development teams. Collaborated with partners like Dolby, Netflix, and Universal to cross-market services.Production Standards: Developed studio interior design guidelines for global expansion. Trained employees on content creation best practices, ensuring high production values and meeting executive expectations.

Strategic Content Development: Successfully brokered a deal to create compelling content for Blue Focus / Tomato Interactive’s clients, aligning with their marketing strategies and business goals. Comprehensive Marketing Plans: Developed and implemented cohesive marketing plans that increased brand and product awareness across multiple platforms and outlets. High-End Content Production: Produced original viral content using high-end professional production techniques and equipment. Promoted and marketed various internal and external clients, resulting in high-quality, engaging content for social platforms / worldwide ad campaigns.Cross-Functional Collaboration: Collaborated with global teams to develop strategies and content for mobile apps and gaming. Consulted on marketing / user experience, ensuring that content met the highest standards and resonated with target audiences.Social Media Expertise: Utilized extensive knowledge of social media best practices to craft and curate content for multiple creators and platforms. Achieved high-quality output and consistent viral content, enhancing brand visibility and engagement.Public Speaking & Thought Leadership: Delivered presentations at conferences on content marketing with creators, helping clients understand best practices and maximize marketing impact. Established a reputation as a thought leader in the industry.Client & Team Engagement: Spearheaded meetings with clients and teams to conceptualize and ideate various marketing concepts and address logistical challenges. Pipeline Management & ROI Optimization: Owned and managed the pipeline for producing viral content, driving positive ROI and app downloads.Liaison & Champion for Creators: Acted as the primary liaison and champion for content creators, managing relationships with US-based talent and overseas agency stakeholders. Facilitated smooth production and delivery of required content, maintaining high standards and satisfying all branding guidelines.

Operational Leadership: Hired for entrepreneurial expertise, overseeing logistical operations for in-house and internal clients. Utilized project management tools to maintain schedules, assign tasks, and approve timelines.Workflow Management: Managed multiple simultaneous projects, collaborating with the CMO to set expense reports and identify inefficiencies. Ensured timely and cost-efficient project completion.Cross-Company Coordination: Coordinated purchasing, production, delivery, distribution, content, social media, and technology integration across all Starling Brands businesses. Achieved manufacturing and dispatch goals through strategic planning.Innovation: Streamlined operations for new and existing products, creating new procedures for sales, marketing, production, and customer relations. Implemented strategic improvements for overall operational enhancement.Team Leadership: Led teams of graphic designers, copywriters, interns, and freelancers. Assigned tasks, set timelines and design direction, and coordinated with the CMO on branding and product tone.Pipeline Management: Oversaw the entire operational pipeline for design, web, printing, signage, and packaging projects. Ensured compliance with Californian law and delivered engaging, high-quality products.Content Production: Produced photo and video content to showcase products, increasing customer awareness and engagement with compelling visual narratives.Vendor Relations: Built a network of suppliers and managed vendor relations, overseeing production schedules and timely deliveries to warehouses and factories.Design & Conceptualization: Conceived and presented designs to the CMO, ensuring alignment with UI/UX standards, branding guidelines, and overall brand message.Website Management: Managed website design and coding, focusing on user experience and printing assets. Implemented design changes for new products or standards, ensuring consistent and high-quality user experiences.

Strategic Content Development: Initiated and identified opportunities for music, video, and social media content and promotion, leading to billions of views and streams across platforms. Played a pivotal role in launching multiple singles to online audiences, driving significant engagement and visibility.Influencer Network Management: Created and sourced a network of influencers to book talent for continuous music promotion projects. Provided detailed briefs and ensured content met the requirements set by artists and record labels, enhancing the reach and impact of promotional efforts.

Comprehensive Production Management: Facilitated all aspects of production, including budgets, talent coordination, crew management, and direct implementation of content creation as both photographer and director of photography. Ensured seamless production processes and high-quality outcomes.Leadership in On-Location & Studio Shoots: Led on-location and studio shoots for digital content, coordinating between executive producers, on-set directors, talent, and crew. Managed logistics and creative direction to achieve the desired vision and production goals.End-to-End Content Pipeline Management: Handled the entire product pipeline as video editor, colorist, and final coordinator of produced content. Utilized Final Cut Pro, Davinci Resolve, and Adobe Creative Suite to deliver polished, professional-grade content.

As the Director of Alpha Shows’ The Little Mermaid in 2011, I led the creative and operational aspects of this enchanting production, ensuring it was both educational and entertaining for school audiences.Key Responsibilities: • Creative Vision: Developed a fresh adaptation of The Little Mermaid, emphasizing themes of resilience and environmental awareness. Ensured the story was engaging for children while staying true to the original narrative. • Team Leadership: Directed a diverse cast and crew, managing auditions, rehearsals, and performances. Provided guidance and feedback to actors, musicians, and technical staff to refine their performances. • Production Coordination: Collaborated with the production team to design sets, costumes, and props that vividly depicted the underwater and coastal settings. Worked with lighting and sound designers to create immersive stage effects. • Script Development: Adapted the script to highlight educational themes, making the story relevant for young audiences. • Music Direction: Coordinated musical and choreographic elements, ensuring they complemented the narrative seamlessly. • Educational Outreach: Created supplementary materials and workshops to enhance the educational impact of the show. Led post-show discussions to engage students in dialogue about the play’s themes. • Performance Management: Oversaw logistical aspects of touring, including scheduling and technical requirements. Ensured consistent performance quality across all shows.Achievements: • Directed over 100 performances, reaching thousands of students with positive feedback on the show’s educational value. • Fostered a collaborative environment within production team, leading to a cohesive and polished final product. • Enhanced Alpha Shows’ reputation for producing high-quality, impactful theater that combines entertainment with educational insights.

Creative Production & Performance: Wrote, produced, directed, and performed in shows that entertained and educated hundreds of thousands of children each year. Ensured high-quality performances that captivated young audiences and met educational goals. Supplementary role in addition to being the Managing Director for Alpha Shows (as above).Tour Management: Managed a touring staff of 6 actors, overseeing logistics and ensuring that tours ran smoothly. Coordinated travel, accommodations, and schedules to maximize efficiency and performance quality.Audience Engagement & Rebooking: Focused on delighting audiences and securing rebookings for subsequent seasons. Developed strong relationships with schools and educational institutions, ensuring repeat engagements and long-term partnerships.Sales & Marketing to Education Market: Led sales and marketing efforts targeted at the education market. Successfully booked hundreds of performances annually, driving consistent business growth and expanding the company’s reach within the educational sector.

Leadership & Event Management: Led the planning and implementation of large-scale events, utilizing advanced crowd management skills and techniques to ensure maximum participant value. Managed large teams with minimal supervision, demonstrating a high level of trust and responsibility.Logistical Planning & Customer Support: Developed comprehensive logistical action plans and customer support protocols for events across the Americas, Europe, and Asia. Personnel Management & Mentorship: Analyzed schedules and mentored personnel in diverse capacities, enabling participants to gain unique value from the events. Assigned roles and responsibilities to optimize team performance and participant experience.VIP Liaison & Conflict Resolution: Served as the primary liaison for high-profile and VIP participants, using conflict resolution and leadership skills to ensure client and speaker satisfaction and achieve high-level event outcomes.Security Supervision & De-escalation: Supervised security issues, employing intervention, de-escalation, and coaching skills to handle disgruntled and problematic participants. Specialized Event Creation: Spearheaded the creation of a separate, self-contained event-within-the-event for problem participants and children requiring supervision, entertainment, education, and care.Brand Recognition & Experiential Marketing: Contributed significantly to brand recognition through experiential marketing, customer awareness techniques, and skills in design and event management. Increased attendance and enhanced the overall reputation of events.Sales & Marketing Facilitation: Facilitated the sales / marketing of a full range of products at events. Engaged with participants to drive product interest and sales.Public Speaking & Coaching: Presented on stage and taught complex coaching methods to junior staff and crew, sharing expertise and fostering a culture of learning and development.

Web & UI Asset Management: Collaborated as part of a highly experienced team of six to manage, design, produce, and maintain all web and UI assets for a multinational corporation. Utilized various web-based skills to ensure high-quality, customer-facing websites that met corporate standards.Brand & Advertising Coordination: Coordinated and consulted on brand management, advertising, and online marketing initiatives. Developed strategies to enhance brand visibility and consistency across multiple platforms.Project Workflow & Communication Management: Managed workflow and communication to ensure multiple projects were handled efficiently. Delivered results on time and in accordance with communicated requirements, maintaining a high standard of quality and effectiveness.

Marketing Asset Creation: Developed and designed a wide range of marketing assets for use by clients. Ensured that all designs met client specifications and effectively conveyed their brand message.Innovative Digital Solutions: Collaborated closely with developers to create innovative digital creative solutions. Integrated complex interactive motion designs into mobile apps, websites, and portals, enabling clients to present their brand effectively in the digital space.Multimedia Project Management: Implemented and managed projects across various mediums, including traditional print media, video production, and artwork. Ensured high-quality output and consistency across all platforms, meeting client expectations and enhancing brand visibility.

Design Oversight & Web Technologies: Oversaw the design aspects of multiple projects, utilizing web technologies including coding in raw HTML and JavaScript. Implemented intranet and customer-facing design portals to enhance user experience and interface functionality.Original Design Creation: Created original designs using Adobe Creative Suite, adhering to the company’s strict branding guidelines. Ensured the development of websites and other assets maximized UX and met Marketing, IT, Branding, Management, and user-interface standards.Concept Presentation & Stakeholder Engagement: Presented design concepts, layouts, and strategies to internal and external customers. Engaged with executives and stakeholders throughout the company, including the branding team, to ensure alignment and approval of proposed designs.

Web Design & UI/UX Development: Designed and built websites and user interfaces from scratch for the Australian web search giant, Web Wombat. Ensured high standards of usability and user experience in all web design projects.Project Leadership & Implementation: Liaised with the Lead Designer to spearhead new projects and implement foundational designs. Played a key role in developing innovative web solutions that met client requirements and enhanced the overall digital presence of Web Wombat.

Web Design & Coding: Designed and coded various websites from scratch for real estate companies listed on property.com.au. Ensured that all websites were user-friendly, visually appealing, and optimized for the real estate market, enhancing the online presence of clients and facilitating better user engagement.

Customer Service & Technical Support: Provided exceptional customer service and sales support at a computer retail location. Handled a wide range of requests, including customer complaints, software training, and education in computer hardware.Sales & Client Management: Managed sales inquiries from various clients, including large organizations and institutions such as schools and corporations. Coordinated delivery, installation, repair, and support services to ensure client satisfaction and loyalty.