Benjamin Cook Email & Phone Number

Cincinnati, Ohio, United States

- Quality Assurance team lead overseeing digital quality control for 235 publications within the USA Today News Media Network.- Campaign management responsibilities including assignment and management of promo codes, rate verification, successful processing and conversion of coding, and build and quality assurance of landing pages covering multiple CTAs, brand accuracy, checkout success and disclaimer confirmation. - Onsite ad placement execution and quality review in conjunction with digital engineers, with an average of four campaign switchovers per month, each covering 235 sites with over 20 touchpoints per site. Common test reviews include behavioral and site experience tendencies accounting for multiple variables requiring pinpoint verification. - Native app reviews involving both Euclid and Airship technology within both Android and iOS platforms. - Managed creation, development and evolution of one-stop campaign request form utilized by all divisions of Gannett, centralizing all aspects of campaign management, including rates, processing codes, source and vanity URLs, data extracts and processing templates. This tool became the 'source of truth' for all marketing components and the basis for quality verification pre-launch. - Created and developed channel library for selection of pre-processed campaigns, detailed by lead digital and print offers, terms and landing page template, allowing for quick-pivot of offers and variable e-Mail scheduling as immediate needs arose. - Digital disclaimer implementation, management and execution, along with quality control of all checkouts and automated feeds. - Developed process to circumvent repetition of unique code creation, allowing a streamlined workflow which reduced timelines and manual processing.

Cincinnati, Ohio, United States

- Processing and tracking of promotional coding packages for ION landing page development for eleven sites upon hire, expanded to seventeen sites within one year. - During 2017 national marketing re-organization, identified as one of four retained out of 66 positions, and worked to absorb, condense and further streamline processes used nationally, developing a tracking system and checklist for quality control amongst active campaigns.- Spearheaded cleanup of promo code management encompassing 110 publications, with a determined goal of promo alignment and a year-over-year re-use program for period-specific campaigns. This enhancement helped to reduce creative and fulfillment costs and promoted brand-alignment within marketing efforts nationally, as well as to enhance our historical tracking capabilities. - Worked with local Brand Marketing on promotional events and B2B initiatives, along with management of kiosk sales program and associated vendors throughout Ohio.

Cincinnati, Ohio, United States

- Small marketing-support services company working with large corporations in the Cincinnati area. - Consistently met and maintained hard deadlines, while multi-tasking several different facets of the job. - Responsible for secure management of sensitive client data and implementing procedures to ensure HIPAA compliance throughout the company. - Built and managed multi-tiered kitting program, managing the sortation and fulfillment of daily variable records averaging 120,000 respondents per year. - Daily processing of CASS, NCOA and DPV through the use of multiple software platforms, becoming proficient in all bulk mailing procedures and regulations with the USPS.- Collaborated regularly with two major medical corporations in providing testing, maintenance and management of demonstration breast-biopsy and bariatric units presented at trade shows. - Managed and coordinated logistical considerations for trade shows, including planning and execution of national training seminars and informational events. - Managed logistics from initial submission through carrier pick-up, and subsequent return, check-in, cleaning, testing and inventory management. - Managed 7,500 square foot warehouse housing medical equipment, print media, promotional items and trade show materials.

Dayton, Ohio, United States

- Responsible for the coordination and production of print media and outsourced fulfillment projects for a major Medicaid Managed Care company. - Dealt with 60 vendors on a day-to-day basis, along with being the internal liason between our legal team and the state of Ohio. - Managed hard deadlines and short-notice projects on a weekly basis, with special attention paid to improving efficiencies and expanding our department’sreach within the company.- Negotiated a new contract and managed the move of print inventory to a new fulfillment vendor, as well asthe transition of major month-end rollouts to new vendors to improve cost-efficiency.

Mason, Ohio, United States

- Implemented the use of CASS software to save company close to $500,000 in postage during my four years.- Revamped and expanded the responsibilityof department, establishing relationships with Cintas Marketing and CatalogDivisions. - Managed print inventory for 300 National Accounts, processing customer requests and working closely with 40 Program Managers and Coordinators.

Cincinnati, Ohio, United States

- Worked directly with outside vendors to coordinate the printing and fulfillment of various campaigns within the scope of Annuities for Great American LifeInsurance. - Managed the internal approvals of design and verbiage with design team and legal departments. - Performed internal fulfillment projects andmonitored inventory levels for three divisions.