• Design and implement a campus outreach and recruitment strategy to attract quality candidates for IMDA’s open recruitment and green harvesting programmes such as scholarship, graduate associate programme and internship• Execute on-campus branding and marketing• Propose, manage and facilitate recruiting activities and events on campus includingnetworking events, on-site interviews, presentations and other events• Manage relationships with key university career services teams, student groups andacademic leaders• Develop new marketing collaterals, and maintain all collateral and vendor relationships• Measure the campus recruitment programme successes and growth opportunities• Develop strong working relationships with HRBP, Talent Management and hiring managers to understand young talent needs• Previous Talent Development portfolio involved intelligence gathering and market analysis, tech ecosystem engagement and partnership management

• Spearheaded the development and execution of communication and outreach programmes including drafting content for the MOM website, Facebook and publications• Identified communication challenges/opportunities and recommended appropriate communication strategies• Produced publications, marketing materials and collaterals to educate the different stakeholders• Developed and executed engagement and outreach efforts• Previous media portfolio involved the planning, management and execution of mediapublicity for the Ministry, i.e. writing media releases, pitching media stories and responding to media enquiries

• Assisted in community bonding efforts through effective recruitment and development of volunteers for Grassroots Organisations• Initiated and implemented activities, programmes and services to meet the needs of the community at Community Clubs and Residents’ Committees • Coordinated and executed integration programmes to ensure meaningful engagement of new immigrants and actively driving the outreach efforts, with the aim of integrating them into the community and promoting social cohesion. • Provided support and guidance to Integration and Naturalization Champions to facilitate effective implementation of programmes and initiatives at the grassroots level.

• Established strong banking relationship with selected corporate customers• Provided one-stop solution to enhance customer’s experience • Understood customers’ behavioural trends and worked with Marketing & Operations on service solutions• Delivered solution-oriented and prompt after-sales service• Promoted teamwork and collaboration within the department