Benjamin Lim Email & Phone Number

New York, United States

Toronto, Canada

- Developed an effective Go-To-Market capability by spearheading and running an end-to-end GTM process, coordinating the business from season strategy through in-market execution; includes working with C-suite leadership to design and install the process, leading a cross-functional team of ~30 people to deliver a season, and hiring and mentoring a GTM Team to independently run the process- Co-led the development of CG's 5 year Corporate Strategy across product, geography, channel and customers by working directly with C-suite leadership to identify high potential growth areas and targets, conduct internal performance assessment and external market analysis, and align the business on a forward vision

Toronto, Canada

- Identified and implemented ~$1B in run rate savings and revenue opportunities across a multi-year transformation program for a major oil and gas company as part of a multi-team engagement- Advised a ~$50M investment decision through commercial due diligence in the US digital wealth advisor market; includes owning the market model, forecasting market evolution and identifying addressable market size- Revamped the customer experience (CE) measurements system at a major Canadian financial institution that enables faster feedback, higher response volume and more actionable insights; includes advancing an automated CE dashboard system that leverages machine-learning to communicate CE delivery progress across the organization- Conducted a call deflection diagnostic at a major Canadian financial institution, resulting in identifying 60% in avoidable call volume and a list of product backlog initiatives for subsequent Agile teams to deliver against- Developed operating model and strategy for innovation group at a major Canadian financial institution, empowering organization to systematically leverage growing FinTech innovation

Vancouver, Bc, Canada

- Co-initiated and developed a digital advising tool, reducing required resources by 15% to advise 2700 incoming students; commended by senior management and initiative recommended to Dean for additional funding- Initiated student experience survey for 500 first year cohort program students, analyzed key performance areas and made recommendations to senior management to improve operations- Executed extensive first year transition programs impacting 3000 students: Organized faculty welcome for 700 international students, reached out to 1500 international students, presented to 800 domestic students- Recommended and developed front-end signage and e-mail templates to address high volume of recurring questions; signage reduced process inquiries by 30% and template database reduced e-mail turnaround time by 10%- Selected to represent 250 student leaders in the UBC Peer Programs as a Peer Programs Ambassador; Organized and revitalized annual dinner event (4.5/5 satisfaction feedback, commended by supervisor) - Invited by the UBC President to the Annual Student Leadership Reception for 300 student leaders that demonstrated outstanding leadership and initiative

- Spearheaded a new battalion defense team to mitigate key tactical risks during operations through consultation with key stakeholders, identifying competency gaps in the defense team and displaying ‘strong interpersonal effectiveness’ in managing the team, contributing to the unit winning the Best Infantry Unit award- Selected as top 20% of peers to attend the Specialist Cadet School for advanced leadership training through demonstration of strong leadership qualities; Graduated as an Infantry Specialist in top 20% of cohort (despite high trainee attrition rate) and appointed to an active Infantry unit to lead six enlisted soldiers- Led armed high security operations to ensure security of critical $50B petrochemical installations by enforcing strict discipline standards and maintaining high morale, resulting in a zero incidence rate- Developed fitness and soldiering competencies of my section by coaching and coordinating training, resulting in 70% achieving the Gold Fitness Award (Army’s highest fitness standard, peer avg. 40%) and 100% receiving the Marksmanship badge (Army’s highest Infantry section marksmanship award, peer avg. 60%)

- Taught sailing to over 200 students through planning and conducting sailing courses- Personally reviewed and analyzed student performance during sailing practices to determine key areas of improvement, resulting in excellent customer feedback and commendation by supervisor

- Co-handled key client account (leading consumer goods company, mkt cap 120B) to design digital and print local advertising solutions for their global brands- Co-organized LG’s tie-up with “Ironman 2” marketing event in central business district, reaching ~100K people

- Achieved $40K monthly electronics sales (peer average $30K/mth) by strong rapport-building and persuasion skills

Bachelor'S Degree, Economics (Honours)

Activities and Societies: Arts Peer Advisor, Peer Programs Ambassador, UBC Consulting Club, UBC Sailing ClubGMAT 730 (96th percentile).

Diploma, Games Design And Development

Activities and Societies: Management for SP Sailing Club 2008/2009 & 2009/2010, Co-organizer for Singapore River Raft Race 2008.

High School

Activities and Societies: Overall champion for Ministry of Education Learn@Quest Web Design Competition 2004 & 2005, Chairperson.