As the Sales Operations Director for the APAC region at Qlik, I am responsible for driving operational excellence and strategic initiatives to support the growth and efficiency of the sales organisation. My key responsibilities include:GTM Strategy and Execution: Lead the development and implementation of go-to-market (GTM) strategies that align with regional and global objectives, ensuring effective market penetration and revenue growth.Sales Enablement: Collaborate with cross-functional teams to provide the sales organisation with the tools, resources, and training needed to improve productivity and achieve sales targets.Operational Excellence: Oversee the design and optimisation of sales processes, workflows, and systems to enhance efficiency, streamline operations, and support scalable growth.Data-Driven Insights: Utilise advanced analytics and reporting to provide actionable insights, forecast sales performance, and inform strategic decision-making across the region.Cross-Functional Collaboration: Work closely with marketing, finance, product, and other key stakeholders to ensure alignment and support for sales initiatives and business objectives.Budget Management: Manage the sales operations budget, prioritising investments to maximise ROI and support key initiatives and projects.Leadership and Development: Lead and mentor a high-performing sales operations team, fostering a culture of continuous improvement, innovation, and excellence in execution.Change Management: Drive change management initiatives, including the integration of new technologies, processes, and methodologies to enhance sales effectiveness and organisational agility.Stakeholder Engagement: Engage with senior leadership and key stakeholders to provide updates on sales operations performance, identify opportunities for improvement, and support strategic planning efforts.

As the Demand Centre Manager for the APAC region at Qlik, I played a pivotal role in driving the region's demand generation and go-to-market (GTM) strategies. My primary responsibilities included:GTM Strategy Development: Led the development and execution of comprehensive GTM plans tailored to the APAC market, aligning with global objectives and addressing regional nuances to drive market penetration and revenue growth.Strategic Planning: Collaborated with cross-functional teams, including sales, product marketing, and regional marketing, to create cohesive and impactful strategies that effectively targeted key market segments and customer needs.Campaign Leadership: Directed the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, email, social media, and events, to generate high-quality leads and nurture prospects through the sales funnel.Data-Driven Decision Making: Leveraged advanced analytics and market insights to inform strategic decisions, optimize campaign performance, and continuously refine GTM approaches for maximum impact.Cross-Functional Collaboration: Worked closely with sales teams to ensure alignment on lead generation goals, pipeline development, and sales enablement, fostering a collaborative environment to drive mutual success.Budget Management: Efficiently managed the demand generation budget, prioritizing investments to maximize ROI and ensure the effective allocation of resources across campaigns and initiatives.Leadership and Mentorship: Led and developed a high-performing demand generation team, promoting a culture of innovation, continuous improvement, and excellence in execution.Event Strategy: Spearheaded the organization and execution of regional events, including webinars and industry roundtables,