Bernardo Lopes Email & Phone Number

Led the content team, including a junior analyst and a writer. Continued to oversee the SEO strategy and executed major projects to enhance the blog, such as CTR optimization, Topic Cluster planning, and Pruning (content audit).Revived the company's YouTube channel, producing weekly videos that drive traffic, influence lead conversion, and reinforce branding.BLOG- Topic Cluster Planning- Pruning (content audit)- CTR/CRO Optimization- Blog and SEO management (keyword research and content planning)- Editorial calendar managementYOUTUBE- Strategic channel planning- Communication format ideation- Video production on sales topics (scripting, recording, performance, and review)- Optimization of existing channel content (SEO)- Podcast optimization (SEO)MANAGEMENT- Team coordination (writer + analyst + external consultant + freelance developer)- Budget management for the department (payments/budget)- Hosted external and internal company events as MC

Took over the company's blog, a key acquisition driver that had been dormant for years. Recreated essential documents (persona, journey, voice guide) and developed the SEO strategy. Also opened new avenues for original content.BLOG- Keyword research and management with SEMrush- Content planning- Article writing and optimization- Editorial calendar management- Recreation of essential documents (buyer journey, Personas, Voice Guide, and style)- Guest post partnership management- Content curation for newsletters- External agency managementOTHER CONTENTS- Authored original sales column (weekly newsletter)- Created scripts for an original YouTube series

Brazil

- Oversaw the production of educational audiovisual content (as a product owner).- Scriptwriting for video content in collaboration with experts, researchers, and professors.- Managed audiovisual production, overseeing recordings and post-production to final delivery.

Rio De Janeiro, Brazil

Content and Conversion- Planned and created content for blogs and social media- Scriptwriting for videos- Creation of ads (Facebook ads) and landing pages- Email marketing: planning and creating newsletters, campaigns, and nurturing funnels- Created sales lettersUX- Analyzed user buyer journey data to optimize touchpoints (heatmaps, A/B testing)- Scriptwriting for chatbots and building the help center- Standardized brand voice across all touchpoints- Reviewed microcopy for an app produced by an external company- Benchmarked buyer journey and conversion screens for optimization

Rio De Janeiro, Brazil

- Article writing for blogs/SEO- Copywriting- Scriptwriting for video ads- Copy for ads

- Editorial planning- Research and curation of content across various specialties- Produced texts aligned with SEO and Inbound Marketing strategies- Produced newsletters

Rio De Janeiro Area, Brazil

- Developed scripts for institutional, educational, social media, and animation videos- Led the production team, overseeing projects from budgeting to final delivery- Brand communication responsibilities: created the website and managed social media- Notable achievement: Managed the "Ler é +" reading incentive campaign, endorsed by Ziraldo

Niterói - Rio De Janeiro

- Data analysis and planning.- Relationship management and intra and interinstitutional partnerships.- Prospecting and creating content and campaigns.- Social media management.

Rio De Janeiro Area, Brazil

Research on the method of indicative classification in Brazilian open TV, which sought to understand the regional challenges it faces, due to the time zone and the many transmitting networks, in addition to respecting the time bound.

Rio De Janeiro Area, Brazil

CIEDS is an NGO that structures and implements Social Responsibility projects for the public and private sector. I worked on the project "Petrobras Educational Sports Award", performing:- Production and Publication of articles related to sports and education for the site (WordPress Platform)- Content creation for social networks- Analyze site performance (Google Analytics) and posts on social networks- Tabulation and data organization- Attention and direct contact with the public- Research on related themes and brand image in the network

Postgraduate, Screenwriting For Cinema And Tv

Media Studies, Comunication And Marketing, 9.1

Activities and Societies: Iniciação Científica