Beth Davis Email and Phone Number

Responsible for the sales and marketing of innovative molecular profiling service to Medical Oncologists and Pathologists within hospitals and private oncology practices in the New England territory.

Promoted intravenus and oral agents in the adjuvant and metastatic settings for breast cancer, colorectal cancer, renal cell carinoma, and gastrointestinal stromal tumors to academic and community practices.Demonstrated strong sales achievement by consistently ranking in the top 10% of all US sales reps within the world's largest top selling sales force.Implemented multiple successful oncology programs with key accounts resulting in 4th Vice President's Cabinet Award in 2007.Increased volume of Sutent by 48% over baseline, resulting in winning One Grows/One Wins contest.Increased market share of Aromasin above national average by targeting key accounts resulting in increased prescribing and nationally ranked #2 out of 150 oncology reps in 2007.Transformed historically poor performing territory in last place in the region to the 2nd highest performing territory in the country.Participated in International Oncology Conferences and became recognized as expert in breast cancer, resulting in selection as District Product Expert for Aromasin.Improved access to VA physicians by serving as Team Liason to Regional Veteran's Hospital Advisory Board to share best practices and increase access.Implemented multiple value added programs at key accounts, optimizing attendance and modifying prescribing habits of key accounts attendees.Used relationship selling to obtain high value appointments and developed strategic motivational model which was adopted by the district.Enhanced company image and increased regional impact on district oncologists by coaching thought leader to develop educational speaking skills for Pfizer speaker bureau.Achieved leader status in the region regarding cancer advocacy which improved access to top prescribers.Chosen by Lance Armstrong Foundation to serve as delegate to first Livestrong Summit in Austin TX.

Promoted Detrol, Celebrex and Zoloft within Urology, Women's Health, Rheumatology and Primary Care in the Boston South territory.Developed territory business plans that led to consistent sales in the top 10% of US sales force and won Vice President's Club in 2001, 2002 and 2003.Analyzed territory data, formed strong relationships with top doctors, resulting in #1 Ranking of 550 reps in Division.Rated "Exceeds Expectations" in annual appraisals for Territory Optimization, Selling Skills and Team Contribution.

Managed and developed the marketing strategy and promotional mix of a range of infant nutritional products. Strategic planning included market environment assessment, product positioning, promotional planning and market research coordination. Worked closely with sales to deliver business objectives.Product Manager Infant NutritionalsSuccessfully managed promotional budget for infant product range for a $45 million revenue company.Coordinated 5-city Public Relations tour with leading Australian Fats expert which raised awareness of the need for Long Chain Polyunsaturated Fats in Infant Formula and ensured successful launch of new Infant Formula.Attained market leader status of Infant Formula in 1996 by modernizing graphics and packaging of Karicare Brand, successful trade shows and various brand promotions.