Scent Marketing Inc. provides ambient scent and related products for brands looking to enhance their customer’s brand-connection and experience. ScentFluence, the company’s retail brand, provides a similar experience to those looking to create a scented oasis at home. As Director of Brand Development and Creative Services across the portfolio, I design and manage all aspects of communications and marketing efforts, plus propose ways to extend our portfolio’s opportunities.Design and development of brand visuals, copy, and strategy for e-commerce platforms resulted in a 1371% increase in retail sales within the first year.Design and implementation of stylish brand communications and campaigns for social and print-enhanced brand visibility and consumer engagement.As Brand Specialist across the Scent Marketing portfolio, I handle brand development initiatives, strategy, outreach and client communication, sales, and creative for marketing efforts:• B2C + B2B cross-content, brand strategy, and management• Client outreach, program ideation, support, and sales• E-commerce and marketing creative ideation, and execution• Development and execution of marketing materials and social channels• Vendor and contract relations

Over the years I have developed and supported a wide range of creative content visual, written, and strategic, for clients large and small. I look for opportunities to enhance and streamline brand messaging and connect to unique opportunities.Brand development, advertising, marketing, website development, marketing strategy, social media content creation, logos, brochures, photography, and retouching...

Creative lead for this STEM education content provider startup. Designed the brand’s visual identity and language. Crafted social and print advertising campaigns to drive brand awareness and engagement. Designed and oversaw the implementation and rollout of website featuring an upbeat modern vibe and ease of use for potential students and their parents.

Oversaw the development and execution of multi-disciplinary creative campaigns​, participated in successful new business pitches, led teams, and developed original concepts for top consumer brands across CPG, retail, financial, and tech. Kohls: Created the breakthrough, visually stunning “Colors” multi-season national retail campaign; roll-out of multi-level marketing materials included TV, print, web interpretations, in-store signage, and more. The campaign garnered widespread press and industry accolades across Adweek, Ad Age, and Agency Spy for its unique and engaging visual style.Coca-Cola: Won global creative shoot-out of the beloved Polar Bear holiday campaign. Designed and developed animated TV creative and related print interpretations.Additional Clients: Bertolli, Citibank - Smith Barney, Verizon, Gillette, Gateway

Designed and developed print and direct marketing campaigns across the Financial Services, Hospitality, and Employment industries. CLIENTS: Credit Suisse First Boston, Citibank, DLJdirect, Starwood Hotels, and .coms

Designed and oversaw the development of B2B print ads, direct mail campaigns, marketing collateral, and sales materials. CLIENTS: American Express, Citibank, and US Postal Service

Oversaw creative team in the development of marketing and event collateral including advertorial pitches, photo-shoots, presentations for this renowned men’s fashion and lifestyle publication.GQ Men of the Year Awards (inaugural), The Good Life marketing and event collateral.

Provided a full range of marketing support for top publications including editorial layout, presentation design and development, event collateral, SIP development, and more.CONDE NAST | Vogue, Self, Glamour, Mademoiselle, Architectural DigestHEARST PUBLISHING | House Beautiful Home Group publicationsGRUNER & JARR | Family Circle, Child, and Parent MagazinesFAIRCHILD PUBLICATIONS | Women’s Wear Daily editorial layout and (SIP) special interest pub design