Oversee media relations efforts for travel and tourism clients including the Loire Valley Tourism Board, The Merrion in Dublin, Hotel Regina Isabella in Ischia, Hotel Hassler Roma, Soneva in the Maldives & Thailand and the Japan National Tourism Organization. On behalf of my clients I develop and execute effective PR strategies, pitch creative story ideas, secure feature coverage, generate partnerships, maintain relationships with key media and influencers, organize media visits and lead group press trips.

• Oversaw all influencer & blogger outreach by developing new relationships, hosting networking events, and securing coverage for our partners• Organized seven blogger and social media influencer trips in France, including a co-branded trip with Air France, producing over 30 million impressions• Produced annual magazine promoting French tourism; generated ad sales, edited and curated content• Oversaw digital marketing campaigns across owned and paid media: developed concepts and strategies, created proposals, pitched industry partners, executed marketing initiatives and developed reports• Built relationships with partners in France including hotels, tourism offices and cultural organizations to develop mutually beneficial campaigns and promotional actions • Developed an integrated PR and marketing plan to launch our luxury travel campaign, including developing content for a new website and hosting a launch event• Executed successful VIP luxury soiree through obtaining partnerships with French wine & spirits brands, securing the venue and entertainment, and curating a guest list of top media and influencers• Cultivated relationships with US-based French brands including spirits, F&B and fashion brands

• Composed press releases to send in monthly enewsletter to over 5,000+ travel journalists via our CRM• Organized and led seven media trips in France with top travel and lifestyle journalists• Produced an innovative video series showcasing content from our French regional tourism partners, which played during our annual two-week media tour

• Registered students for classes and addressed inquiries on the school’s offerings• Updated database with new member information, and fielded all incoming calls to the School• Assisted President of Education with administrative tasks, such as writing course descriptions, creating marketing flyers, and distributing relevant materials to teachers and staff

• Researched new media outlets relevant to specific films, and compiled daily press coverage for producers• Acted as the liaison between journalists, directors and actors at press junkets, film premieres and screenings• Established first online social media presence and developed relationships with key industry contacts at entertainment websites

• Created candidate database for a French-American business job forum to facilitate recruitment • Researched and developed resources to assist young Americans secure employment abroad• Assisted Visa department with all administrative tasks including
 preparation of government materials