Publications & Digital Marketing Manager
Greater New York City Area
• Oversaw all influencer & blogger outreach by developing new relationships, hosting networking events, and securing coverage for our partners• Organized seven blogger and social media influencer trips in France, including a co-branded trip with Air France, producing over 30 million impressions• Produced annual magazine promoting French tourism; generated ad sales, edited and curated content• Oversaw digital marketing campaigns across owned and paid media: developed concepts and strategies, created proposals, pitched industry partners, executed marketing initiatives and developed reports• Built relationships with partners in France including hotels, tourism offices and cultural organizations to develop mutually beneficial campaigns and promotional actions • Developed an integrated PR and marketing plan to launch our luxury travel campaign, including developing content for a new website and hosting a launch event• Executed successful VIP luxury soiree through obtaining partnerships with French wine & spirits brands, securing the venue and entertainment, and curating a guest list of top media and influencers• Cultivated relationships with US-based French brands including spirits, F&B and fashion brands