Elizabeth Stokes, Mba, Pmp Email & Phone Number

Dayton, Ohio, Us

Portland, Maine, Us

Lead Covetrus’s value-added services marketing category with ~$20M revenues, including in-clinic training, lease consulting, practice and equipment financing, payment processing, and Covetrus Mastercard. Develop key vendor partnerships, including a portfolio of financial institutions and consultants. Ensure website alignment with key messaging. Update marketing library of business and financial marketing assets. Establish a business-focused webinar series to provide continuing education credits and learning opportunities for veterinary professionals.• Increased patient financing through integration by 30% while designing a targeted marketing campaign to ~2K on-premise software clients.• Uncovered partnership opportunities, such as Veterinary Business Management Association (VBMA), to maintain rapport with early-career veterinarians.• Enhanced YOY branded Mastercard market penetration by 10% through the successful implementation of an integrated marketing plan.• Launched a private label, PIMS-integrated payment processing offering, with an anticipated $5M incremental revenue contribution through managing a complete marketing program.

Hilliard, Ohio, Us

Partnered closely with executive and senior leadership to prepare commercial technology strategy while aligning tech investments, digital roadmaps, and marketing and sales tools as well as serving as primary with commercial technology vendors. Led a team of solution architects, Salesforce CRM administrators, and business analysts to coordinate a portfolio of customer and sales-facing technologies. Made recommendations to leadership on new processes and technologies, including cost and benefit analysis.Highlights include:• Led a $2M+, 700-user Salesforce annual contract while negotiating a $27K discount on the Pardot contract over three years, a 40% off list discount for Salesforce CPQ licensing. Expanded user base by 30% through managing Salesforce team on adoption initiative.• Co-launched a digital transformation program (CRM, websites, customer portal, online sales tools), Salesforce service cloud case management module (customer service organization), Pardot (marketing automation), and Bynder DAM.• Reduced manual entry errors by 80% and internal management costs by 30% through directing the Salesforce case management implementation to consolidate customer operations across four customer call centers with 100+ customer service representatives.• Decreased costs from the previous platform by >50%, minimized new digital configuration tools development time by 80%, and reduced maintenance overhead by 60% through identifying KBMax new configuration tool platform.• Spearheaded key projects, including customer service case management, pricing approvals, website hosting consolidation, quote-to-order automation and integration, and PIM assessment. • Gained buy-in for the project, including integration of Salesforce quoting system with Oracle order management system by documenting breakdown of an 18-month project to visualize process toward goal achievement.

Troy, Ohio, Us

Managed communications for multiple products and initiatives, including distribution channel changes for entire parts business while bringing consistency to customer-facing brand communications. Launched seasonal promotions, regional discounting, and roadshow programs, in conjunction with distributors, branch offices, and sister equipment brands. Maintained marketing-specific vendor relationships with agencies providing digital marketing, SEO/SEM, printing, consulting, and market research. Implemented new market research methods to identify untapped service processes and customer needs. Created sales presentations and materials and administered print and digital ad placements.Highlights include:• Maintained $32M YOY revenue (10%) from top national customers by leading a $400K budgeted customer churn (leakage) reduction initiative focusing on “at-risk” business.• Expanded service contract market share by 2% within an established market and enhanced warranty-to-contract conversions for non-national accounts by 50% by preparing and launching multi-tiered service product offerings.• Organized and led >$200K annual weeklong National Service Meetings with ~150 attendees while facilitating content, venue, travel, speakers, and meals.• Administered a budget of $1.5M for marketing, events, and research, analyzed variance reports, and devised effective action plans to minimize budget deviations.• Boosted customer retention and service product development by directing ongoing net promoter score (NPS) and VOC programs.• Re-aligned the company with sister equipment brands in ITW FEG by directing a company rebranding initiative.• Minimized dispatcher time to field customer calls by 10% by deploying a service status alert system.• Achieved 95% syndication for 27 virtual branch locations and enhanced annual call volumes by 700%+ via digital channels through establishing a digital SEO-based marketing program.

Columbus, Ohio, Us

Was recognized as the global pricing lead to develop the entire pricing management program at the company. Collaborated on the overall organization’s NextAge transformation project while leading the pricing workstream. Envisioned marketing strategy, created promotional materials in collaboration with internal marketing groups, developed and trained users on sales tools, and aligned upgrade offerings in coordination with the equipment product management group and clients. Led and promoted data center assessments and cooling efficiency upgrades service lines, including VSDs and EC fans, as part of Liebert’s service business. Highlights of accomplishments in this role include:• Grew YOY revenue by 45% for established product line by re-launching and redesigning energy efficiency upgrades product offerings, such as EC fans, VSDs, and related controls focusing on direct benefit to sales organization on promoting higher margin/commission upgrades. Established relationships with banking institutions to provide financing options for efficiency upgrades.• Increased profit margin by 5% for assessments offering through reorganizing existing assessments offering based on market needs.• Automated pricing upgrades and included commission payment estimates by launching a new configured pricing strategy for upgrades.• Delivered impactful presentations on assessments at the annual Data Center Users’ Group (DCUG) conference attended by 250 external data center clients.

Columbus, Ohio, Us

Consolidated the global pricing process within a single centralized function while building a technology solution for pricing in collaboration with global product management and IT. Prepared approval policies for pricing changes and project-based pricing approvals in coordination with sales and marketing leadership. Created a configuration pricing strategy for a highly-configurable group of products.Highlights of accomplishments in this role include:• Delivered a strategic roadmap for pricing strategy, including configurations, kitting, discounts, commissions, rebates, promotions, and partner pricing while coordinating with consultants (KPMG).• Reduced global pricing operating costs by 60% through consolidating organizational global price management function while designing a single system and process (SmartPrice) that serve as a backend for $1B worth of ENP’s business, deploying solution out to multiple global business units, and serving as the pricing workstream lead for company’s $40M Next Age initiative.• Developed a structure for configured products that enabled the use of Vendavo, while also pricing configuration items.

Columbus, Ohio, Us

Conducted research and analytics while providing back-end sales support. Worked with product management to identify markets and track growth in product segments. Led data analysis on market segmentation. Conducted primary/secondary market research. Researched market trends and presented findings to leadership. Composed customer surveys on trends and new product launches. Worked with Strategic Planning group to compile data and obtain information on potential acquisition targets.Teamed with utility companies to encourage provision of new rebate programs in support of efficiency upgrade rollouts. Compiled monthly sales reports, performed competitor analysis, and managed internal library of industry reports. Created monthly business operations slide decks and constructed exhibits for bi-annual corporate strategy reviews, profit reviews, and planning meetings.

Directed complete marketing operations, including direction of nationwide sales and marketing events, with annual budget of $1M. Key Achievements:• Captured market niche and grew brand awareness via strategic development of comprehensive marketing platform, including innovative marketing tools and materials. • Developed standardized set of marketing procedures and sales and marketing materials, enhancing consistencies and efficiencies as well as sales and revenue growth. • Key role in development, testing, and implementation of referral/customer relationship management (CRM) system.• Designed concise weekly management report, facilitating management decision-making process.

Managed program development for small business customers to maximize customer retention, including design of Small Business Advisory Board, garnering valuable information on 2M+ highest margin customers and coordinating market research across internal departments.

Master Of Business Administration - Mba, Marketing, E-Commerce, Strategy

Bachelor Of Arts (B.A.), Growth & Structure Of Cities (Applied Urban Economics)

Ma Coursework, Economics, Statistics, Econometrics

Certification, Digital Marketing