Elizabeth Stokes, Mba, Pmp Email & Phone Number

Dayton, Ohio, US

Portland, Maine, US

• Lead Covetrus’s value-added services marketing category with ~$20M revenues, including in-clinic training, lease consulting, practice and equipment financing, payment processing, and Covetrus Mastercard. Develop key.
• Increased patient financing through integration by 30% while designing a targeted marketing campaign to ~2K on-premise software clients.
• Uncovered partnership opportunities, such as Veterinary Business Management Association (VBMA), to maintain rapport with early-career veterinarians.
• Enhanced YOY branded Mastercard market penetration by 10% through the successful implementation of an integrated marketing plan.
• Launched a private label, PIMS-integrated payment processing offering, with an anticipated $5M incremental revenue contribution through managing a complete marketing program.

Hilliard, Ohio, US

• Partnered closely with executive and senior leadership to prepare commercial technology strategy while aligning tech investments, digital roadmaps, and marketing and sales tools as well as serving as primary with.
• Led a $2M+, 700-user Salesforce annual contract while negotiating a $27K discount on the Pardot contract over three years, a 40% off list discount for Salesforce CPQ licensing. Expanded user base by 30% through.
• Co-launched a digital transformation program (CRM, websites, customer portal, online sales tools), Salesforce service cloud case management module (customer service organization), Pardot (marketing automation), and.
• Reduced manual entry errors by 80% and internal management costs by 30% through directing the Salesforce case management implementation to consolidate customer operations across four customer call centers with 100+.
• Decreased costs from the previous platform by >50%, minimized new digital configuration tools development time by 80%, and reduced maintenance overhead by 60% through identifying KBMax new configuration tool platform.
• Spearheaded key projects, including customer service case management, pricing approvals, website hosting consolidation, quote-to-order automation and integration, and PIM assessment.

Troy, Ohio, US

• Managed communications for multiple products and initiatives, including distribution channel changes for entire parts business while bringing consistency to customer-facing brand communications. Launched seasonal.
• Maintained $32M YOY revenue (10%) from top national customers by leading a $400K budgeted customer churn (leakage) reduction initiative focusing on “at-risk” business.
• Expanded service contract market share by 2% within an established market and enhanced warranty-to-contract conversions for non-national accounts by 50% by preparing and launching multi-tiered service product offerings.
• Organized and led >$200K annual weeklong National Service Meetings with ~150 attendees while facilitating content, venue, travel, speakers, and meals.
• Administered a budget of $1.5M for marketing, events, and research, analyzed variance reports, and devised effective action plans to minimize budget deviations.
• Boosted customer retention and service product development by directing ongoing net promoter score (NPS) and VOC programs.

Columbus, Ohio, US

• Was recognized as the global pricing lead to develop the entire pricing management program at the company. Collaborated on the overall organization’s NextAge transformation project while leading the pricing workstream..
• Grew YOY revenue by 45% for established product line by re-launching and redesigning energy efficiency upgrades product offerings, such as EC fans, VSDs, and related controls focusing on direct benefit to sales.
• Increased profit margin by 5% for assessments offering through reorganizing existing assessments offering based on market needs.
• Automated pricing upgrades and included commission payment estimates by launching a new configured pricing strategy for upgrades.
• Delivered impactful presentations on assessments at the annual Data Center Users’ Group (DCUG) conference attended by 250 external data center clients.

Columbus, Ohio, US

• Consolidated the global pricing process within a single centralized function while building a technology solution for pricing in collaboration with global product management and IT. Prepared approval policies for.
• Delivered a strategic roadmap for pricing strategy, including configurations, kitting, discounts, commissions, rebates, promotions, and partner pricing while coordinating with consultants (KPMG).
• Reduced global pricing operating costs by 60% through consolidating organizational global price management function while designing a single system and process (SmartPrice) that serve as a backend for $1B worth of.
• Developed a structure for configured products that enabled the use of Vendavo, while also pricing configuration items.

Columbus, Ohio, US

Conducted research and analytics while providing back-end sales support. Worked with product management to identify markets and track growth in product segments. Led data analysis on market segmentation. Conducted primary/secondary market research. Researched market trends and presented findings to leadership. Composed customer surveys on trends and new.

• Directed complete marketing operations, including direction of nationwide sales and marketing events, with annual budget of $1M. Key Achievements:
• Captured market niche and grew brand awareness via strategic development of comprehensive marketing platform, including innovative marketing tools and materials.
• Developed standardized set of marketing procedures and sales and marketing materials, enhancing consistencies and efficiencies as well as sales and revenue growth.
• Key role in development, testing, and implementation of referral/customer relationship management (CRM) system.
• Designed concise weekly management report, facilitating management decision-making process.

Managed program development for small business customers to maximize customer retention, including design of Small Business Advisory Board, garnering valuable information on 2M+ highest margin customers and coordinating market research across internal departments.

Master Of Business Administration - Mba, Marketing, E-Commerce, Strategy

Bachelor Of Arts (B.A.), Growth & Structure Of Cities (Applied Urban Economics)

Ma Coursework, Economics, Statistics, Econometrics

Certification, Digital Marketing