Bill Mccarthy is a Regional Vice President, Strategic Accounts at Medical Review Institute of America, LLC. Colleagues describe them as "William “Bill” McCarthy rose head-and-shoulders above peers when he voluntarily committed time and effort to coordinate sales and marketing to align inbound content marketing efforts with sales targeting. His ardent pursuit of understanding his prospects and their engagement with the brand was inspiring to see, and it attracted the kind of insights into leads that made progress not only possible, but enjoyable. Moving contacts from MQL to SQL, focusing on target companies, and apprehending the interests and questions common to personas were features of working with a business representative poised to leverage the collaboration between marketing and sales. " and "Bill is an extremely bright, knowledgeable and insightful consultant. He dramatically increased UPMC Health Plan's membership and is someone you can trust."