bill.gilmore11@outlook.com | 651-247-3726My career began with Deluxe Corporation, leading teams that produced marketing products and printed business forms. I then traded the manufacturing plant for the advertising office where I was responsible for collaborating with marketing, creative teams and suppliers to print and distribute all the b2b advertising programs. That experience led to an opportunity for me to establish a direct mail creative team for the Patterson Dental Company. As Patterson expanded it's business beyond dental supply to include veterinary and medical supply, I led the transformation of the creative team into an award winning, full service, in-house, shared service creative agency providing strategic corporate and marketing communication solutions to all Patterson’s businesses, 80+ local sales offices and vendor partners. My teams provided brand development and guidance, project management, account management, campaign strategy, strategic planning support, content creation and multi-channel execution across e-commerce, mobile, social and print media. We also provided packaging design, custom event stage design, building environmentals, wearables, HD video content, UI design, etc. Our capabilities continually evolved and adapted to new technologies and expanding client needs.I build processes and environments where creative teams thrive, provide high levels of client satisfaction and create significant organizational value. Specialties: Creative Business Operations | Cross Functional Teams | Marketing Communications | Corporate Communications | Public Relations | Collaborative Innovation | Strategic Planning | Client Relationships | Business Development | Account Management
Listed skills include Marketing Strategy, Marketing, Leadership, Cross Functional Team Leadership, and 17 others.