Tom Black Email & Phone Number

Daintree, Queensland, Australia

My current focus at Sourse is developing and maintaining self-serve ML to help clients understand their return on advertising spend, optimise their media mix and develop a better understanding of multi-touch attribution across the digital (and traditional) portfolio.

Daintree, Queensland, Australia

Daintree Data offers advanced analytics and marketing consulting services. We help our clients to get the most out of their data, and to answer tricky questions.We work both with clients seeking their own answers, and with agencies serving their own clients.

Daintree, Queensland, Australia

I work with businesses of all sizes to help understand data and achieve efficiencies through analytics. Some examples of tools used are:- predictive modelling such as regression/random forest etc.- business automation e.g. Python/R/SQL/VBA etc.- forecasting and market mix modelling- segmentation and choice modelling

Sydney (Remote)

As Client Services Lead at Red Planet, I led a team responsible for the delivery of media insights, customer analytics and market research services to both external clients as well as internal Qantas Group stakeholders.

Melbourne, Australia

Australia Post engaged me to help design a marketing measurement framework to monitor digital and traditional activity across myriad concurrent campaigns. A large portion of my remit involved integrating market research data to supplement media analysis and understand holistic marketing performance.

Melbourne, Australia

P Software designs and builds custom web applications and dashboards for market research data. As co-owner, I translated client use-cases into functional specifications including the execution of data and analytics requirements.

Melbourne, Australia

At Evolve Research, I enjoyed leading a team of analysts and developing the analytics function of the business. My focus was combining traditional advanced analytics with modern machine learning techniques; a then rare approach in the industry.Alongside this analysis, I had the opportunity to develop and maintain automated text analysis applications to understand large amounts of unstructured data.

Melbourne, Australia

Lewers Research is a boutique market research agency at the forefront of best-practice quantitative techniques. As an analyst I enjoyed the challenge of gleaning insights from data and questioning the parameters of traditional research approaches. Through the integration of SPSS and Python, I was able to increase the efficiency and integrity of the data behind our analysis, further enriching our learnings.As well as simultaneously running the analysis for three tracking projects, my tool set included regression modelling and driver analysis, choice-based modelling/simulation and latent-class segmentation.