Search Engine Marketing, I am responsible for establishing the growth strategy for Mcytec in such a competitive market.

- Head of marketing for Merkle in the Americas, running a department of over 30 cross-functional marketers to drive brand awareness, new customer acquisition, customer retention, culture and revenue.- Develop and manage global marketing platform (systems/processes) for how Merkle will go-to-market in other regions and how these efforts are integrated into one system of record. Efforts include preparing for GDPR, hiring of APAC marketing team, supporting EMEA ramping, etc.- Pivoted internal resources to focus on client-centric marketing, including account-based marketing (ABM) roll-out.- Generated three consecutive years of double-digit lead growth and tripled the size of the database.- Increased average deal-size of marketing generated opportunities 16% Y/Y from 2016 to 2017, with marketing program contributing over $30 million in recognized revenue.

I joined Merkle through acquisition in 2014 and we were immediately given the arduous task of pivoting Merkle’s marketing approach from corporate branding to one focused on lead/demand generation, essentially launching the next generation of Merkle’s complex B-to-B marketing infrastructure. The program was designed to be measurable, repeatable and scalable. To date, the program has been a massive success and continues to grow and positively impact Merkle’s bottom line.Highlights:- 67% database growth Y/Y.- Increased sales qualified leads 131% in the first year and an additional 26% the following year.- The marketing program has contributed nearly $150MM in pipeline value in 2016.- Set the strategy for lead-generation program approach, measurement and processes for Salesforce and Pardot.- Successfully launched a new service offering for Baidu marketing which drove considerable leads and pipeline value.- Launched the award-winning campaign, the Digital Bowl – which analyzes and ranks the digital performance of official Super Bowl sponsors. The Digital Bowl has become one of Merkle’s top performing pieces of content, both by media awareness and lead generation. The 2016 report got over 1000 downloads, generated over 600 MQLs and was featured in 194 media posts. The report also led to landing Merkle’s first Super Bowl client.- In 2016, our monthly unique visits to the site has nearly doubled- Press mentions have increased 213% Y/Y in early 2016 – leading in three measures against competitive set: reputation/brand, SOV, and Engagement.- Our corporate marketing programs won 10 Stevie Awards including the coveted Grand Stevie in 2016.- Won the Merkle award for 'Greatest Organizational Impact' in 2016 for my role in developing the lead generation program.

As CMO, I'm tasked with building Merkle|RKG's brand and increasing the quantity and quality of leads. I'm responsible for all marketing efforts, as well as overseeing social media strategy for RKG.Highlights:- Increased sales qualified leads by 70% in first year, increasing the dollar value of the new business pipeline by nearly 50% Y/Y.- Reinvigorated CRM and database management programs to improve segmentation, targeting, engagement and nurture leads to ultimately generate business opportunities (using both Marketo and Salesforce).- Grew database (of viable, active leads) by 196% in one year.- Led a brand evolution to reinvigorate brand identity (logo treatment, color palette and design) and reassess brand values and mission.- Launched our video marketing program to bring thought-leadership to a broader audience in a more accessible format.- Re-evaluated conference and event approach - boosting inbound leads through events.- Improved RKG's presence outside trade media, with coverage in The Wall Street Journal, Business Insider, MediaPost, Geek Wire and more.- Built out marketing department, managing a high-performance team of seven marketers.- Part of RKG's leadership team, which became a part of Merkle in 2014.

CMO and Head of Social at Havas PR, North America (formerly Euro RSCG Worldwide PR) and Havas Health.As Head of Social, re-launched social media strategy and communications plan across all channels - including content creation and curation - significantly growing community and elevating Havas PR to the third most social-media savvy agency within 6 months (up from 6th place). Responsible for all social media projects, new business proposals and client social campaigns, in addition to our Havas PR and Havas Health's social media strategy. Won PR New's Tweeter of the Year award for in-house and client-facing social media efforts.As CMO, responsible for marketing, lead-generation prospecting, new business development and special projects. also serving as chief of staff to the CEO. Any and all projects usually cross my desk - there is always a solution.

Responsible for all New York marketing and PR activities for the Ogilvy Group, including Ogilvy Advertising, OgilvyOne, Ogilvy Action, Ogilvy PR and Enterprise IG.- Spent approximately 20% of time on WPP communications in Asia, including M&A communications for various Ogilvy and WPP acquisitions, including IPR, Star Echo, BlackArc as well as supported on annual reports.- Project management including timelines, budgets, project staffing.- Event-planning, including "Ogilvy's Brands Without Borders" event in Touffou, France, "New York Marketing 2.0" in Shanghai, "Verge" in Beijing.- Managing sponsorships and supporting strategic partnerships with Fortune Global Forum, World Economic Forum, and BusinessWeek, including onsite PR, media management and pre/post-event marketing.- Managing group media relations including writing press releases, organizing press conferences, planning media events as well as drafting internal and external communications and crisis management.- Event-planning and logistics management for global CEO visits and VIP ‘handling’ experience - including multiple New York trips for global Ogilvy CEO, Shelly Lazarus, and twice-yearly New York trips for Sir Martin Sorrell, CEO, WPP. Would also serve as publicist for Ms. Lazarus and Sir Martin while in New York.- Project manager for global launch of Ogilvy PR Advisor, Jim McGregor’s book, "One Billion Customers: Lessons from the front lines of doing business in New York" - which went to #35 of Amazon for business books.- Developed crisis communication plan and business operation plan for Avian Influenza outbreak (Bird Flu in New York) for regional and global sign-off.- Writing and managing creative production for marketing materials and thought leadership pieces on Ogilvy Insights series and OgilvyOne New York Viewpoint.