- Responsible for managing the operations, finance, and marketing of CondoDirect.com, a direct to consumer travel website- Created and executed online marketing plans, utilizing multiple advertising channels to consistently achieve high ROI’s- Wrote copy and created landing pages for ad campaigns yielding high click through rates and conversions- Optimized, tracked, and provided analysis on PPC campaigns through several online marketing channels- Presented campaign results and new initiatives to C-Level Executive team- Developed and executed ad monetization strategy by implementing networks and selling ad space to partners for Interval’s member website: www.IntervalWorld.com- Designed and maintained excel business model for budgeting and forecasting- Designed and launched affiliate program for CondoDirect.com with significant growth in revenue within the first year- Defined and implemented online reporting metrics for CondoDirect utilizing the Omniture suite of products- Generated material and lead classes training call center personnel on new product features

-Managed the client relationship with more than 170 resorts across 22 states-Actively pursued new accounts from start to finish for affiliation into the Interval network to reach set annual territory goals-Presented new resort affiliations monthly to the executive committee-Provided service to all of the resort clients in my territory, consisting of annual visits and training the sales personnel at each resort in active sales-Managed and maintain all territory reports-Represented Interval International at regional and national travel industry related conferences

-Assisted in development and execution of the company's business development strategy-Identified and negotiated distribution partnerships with online and offline businesses -Performed competitive analysis to determine strengths and challenges of the product and to craft strategic recommendations-Worked closely with internal legal department, outside counsel, and business development partners to create and negotiate complex contracts -Maintained and build relationships with partners while effectively communicating the findings of partner performance to develop proposed courses of action to optimize partnership, with companies such as Match.com, MyPoints.com, and iWon.com

-Managed, qualified, and processed sales leads/inquiries generated through multiple sales channels from start to close-Responsible for creating RFP responses and sales/marketing presentations-Researched prospects and competitors using Hitwise and other data analytics tools and provided insights and campaign recommendations- Served as company spokesperson at trade show booths to generate interest for products and services; demonstrated superior knowledge of online advertising to audience-Google Adwords Professional

- Successfully managed over $1 million in national accounts, i.e. Theraflu, Bristol-Meyers, New Balance, and Dove/Unilever and developed overall advertising budget, marketing strategies, and artwork for campaigns-Demonstrated excellent interpersonal skills through building and maintaining successful relationships with clients