Digital Marketing
CurrentCreated a brand awareness campaign and the company’s content marketing strategy which increased monthly leadsCreated social media content Repurposed content to expand the company’s social media and online presence in an efficient wayDeveloped a hashtag strategy to improve the reach of our contentDesigned and created PPC lead generation campaigns on multiple social media platformsCreated an optimized landing page to increase conversions for PPC campaignsBuilt targeted audiences for PPC ads to optimize the company’s ROI on their ad spendCreated optimized copy for landing pages and PPC ads to increase conversion ratesDesigned a lead generation strategy that increased leadsOptimized a lead generation strategy that increased leadsOptimized the company’s emails that increased open rates and conversion ratesUsed automation tools to set up an automated outbound lead generation campaignSet up and managed a CRM from scratchCreated and optimized an email workflow with if/then triggers to optimize leads through the marketing funnelCreated copy for the lead generation messagingUtilized social media channels and group pages to find and prospect potential leadsProvided customer service support to guide prospects into our marketing funnelIncreased salesPerformed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using AhrefsCreated blog article content based on extensive Ahrefs research and optimized it for SEO purposesImplemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication Increased website traffic via inbound marketing tactics including blog and infographic creationEstablished partnerships with industry experts to help further the company’s online presence
