Overseeing end-to-end brand strategies, creative campaigns and client relationships across fintech, FMCG and education sectors. Developing impactful, data-driven marketing initiatives and creative solutions that enhance brand presence and drive measurable results.

Leading communication projects, campaigns and events funded by EBRD, UNHCR, IOM, Mastercard Center for Inclusive Growth, the EU and the Romanian Government. These projects focus on facilitating employment, community growth, upskilling, language learning, mental health, childcare and essential information access for vulnerable communities affected by the war in Ukraine.

Led end-to-end brand communication initiatives across ATL, BTL and digital channels, ensuring cohesive strategy execution for clients like MedLife, Bringo and Asociatia Pentru Bine.

Mentor Up was the first integrated digital marketplace in Romania for know-how exchange.During my time at Mentor Up I worked on redefining the product consumer journey, conducting research and preparing the product launch marketing strategy.

Aleph News is the first social television channel in Romania, part of Aleph Media Group.I was in charge of the strategy and roll out of brand and traffic growth actions across the media, covering 5 TV shows, video shorts and special brand campaigns.

Achievements:- Maintaining the growth trend and market share level during a critical time for a priority brand- Consolidating leadership position in the market for a secondary brand from the portfolio

Conducted advertiser traffic campaigns while delivering business intelligence insights to support the sales team.

Achievements:- Developing and launching several products across 6 markets, also winning the product of the year award in Norway. - Conducted global research to redefine consumer personas and developed new value propositions across Europe and North America

Our project consisted of organising in-house visits at the Dublin headquarters of Facebook, Hubspot and LinkedIn. Our committee recruited 20 talented students and all of us took part in business & marketing workshops that were organised by our hosts. I was in charge of coordinating the communication of strategy of the project.

I was responsible for the roll out and optimisation of digital campaigns via websites & social media.