Boris Zilberman Email & Phone Number

Buffalo, Ny, Us

New York, New York, United States

New York, New York, United States

Accomplished SEO expert with 12+ experience developing and executing custom, highly effective full-service SEO campaigns for Fortune 100 clients as SEO Director before transitioning to a successful SEO Consultancy.

After careful SEO analysis of RVD, a successful Brooklyn, NY-based boutique PR company, created an actionable 90-day plan to incorporate SEO as a customer driving channel. Implemented technical SEO adjustments to align company goals with UX considerations. Result: SEO became RVD’s second largest traffic driving channel, with a 37% increase in organic sessions after just 60 days.

Full-service digital consultant for successful NYC restaurant branding agency Saint Urbain, including a comprehensive SEO audit, fully optimized on-page signals, a web copy audit, a backlink audit, and a Pinterest content strategy. All work samples available on request.

Greater New York City Area

Guided creative development of an educational voice app for kids, leading live beta tests and adjusting creative strategies. Wrote and developed 80+ hours of original content, including character backstories, quests, and interactive stories, as well as pitch decks, social media feeds, and personal correspondence.* Grew user base to 10,000+ daily active users throughout Russia, Eastern Europe, and Latin America.* Contributed to gaining Top Ranking in the Apple Store for the Educational Games Category in Russia.* Conducted extensive market research and analysis to develop engaging, unique content.* Secured VC funding and new investors by establishing relationships and creating engaging and effective pitch materials.

SEO Consultant and Content Creator for elevated party supply brand Coterie Party. * Performed full-service SEO consultation including on-page signals, and SEO, e-comm and backlinks audits, with clear, actionable recommendations.* After understanding their brand voice, I created a content strategy based on seasonal search trends and high-volume keywords to create posts for their blog including headlines such as “4th of July Party Tips for Backyards or In-Doors (Or on Zoom!)” and “4 Magical Must-Haves for your Virtual Princess Party.”

New York City Metropolitan Area

Created holistic SEO strategy for BentoBox, a leading provider of templated, full-servicewebsites for clients in the hospitality industry.* Made actionable recommendations and led improvements to BentoBox CMS platform and customer facing website templates that increased the SEO performance of all 6K+ BentoBox clients.* Created materials that include: SEO-impacting best practices (internal and external), and new SEO-friendly onboarding procedure for new customers which introduced SEO as a critical portion of a new client’s website (coordinated with Head of Customer Response.)* Created a client facing SEO Help Center which BentoBox did not previously have. Once created, it made BentoBox more competitive with Squarespace, Wordpress, etc.* Lead multiple educational workshops for internal teams including individual SEO strategies for Sales, Marketing, Customer Success, Support, and Development. Coordinated with department heads to guide SEO involvement in cross-functional initiatives, like Accessibility.* Created new SEO best practices for the BentoBox template suite including updates to Page Titles, content best practices, Location Pages, and schema markup to enhance the overall SEO capability of the BentoBox CMS.* After successfully pitching BentoBox CEO, created first-ever SEO reporting for BentoBox clients. Top clients received a monthly report of actionable SEO-based insights on their search ranking, traffic, content development, backlinks, and overall SEO strategy.

Greater New York City Area

Writer and performer for theater company Lost & Found project, where so far, I have written 5 plays, 1 podcast, and several pop-up theater experiences:-Doroga (2012)-Covers (2013) *Winner Best Production, Art Okraina Theater Festival St. Petersburg, Russia, 2013.-Knock (2015) *adapted from original writings of Daniil Kharms w/Alexander Marine-The King of Chelm (2016) *Children's musical based on legends of the "fools of Chelm"-Edges and Borders (2016-2017) *Pop-up theater/immersive arts experiences in Brooklyn, New York based on musical, theatrical and artistic interpretations of traditional Jewish Holiday themes for Hanukkah and Passover-Shayna (2016) *Fiction mystery podcast based in NYC-Old New Year (2017)

New York

Greater New York City Area

• Led full-service SEO accounts for clients in fashion, health, energy, and CPG with a focus on raising ROI beyond traditional SEO metrics by incorporating and working closely with elements of UX Design, Conversion Optimization, and building sustainable two-way relationships with Influencers.• Focused on client education and engagement, so that clients are an active part of their campaign’s success, by developing and implementing latest SEO strategies, and educating clients about trends (Quick Answers, Pigeon Algorithm Update, Influence of Social)

While SEO Director at GroupM, Boris worked led and developed search marketing strategies that successfully achieved client KPIs, identified areas of opportunity, and increased account growth for notable clients and brands in the finance, pharmaceutical, home security, beauty and automotive industries.

Full-Service Local SEO management for brands with 1,000-12,000 locations nationally, including clients in highly competitive spaces.My responsibilities include feed management, landing page & store locator optimization, connecting local efforts across web and mobile platforms, and managing vendor relationships.Local is a truly exciting space in Local SEO where there are new developments literally everyday, and I love being part of the action.

Managed all SEO for FXCM, including on-page optimization of: meta data, header tags, text content, appearance to crawlers, link anchor text, link placement, and sitemaps.Managed successful link building campaigns (via email requests and brokers) domestically and internationally in the English, German, and French markets.Managed a team of SEO interns; created, amended, and monitored SEO campaigns from several outsourced vendors to ensure efficiency.Provided SEO consulting and analytics via Omniture and Google Webmaster Tools for FXCM.com, as well as a dozen international versions, smaller subsidiary sites, and 50,000+ page news site DailyFX.Raised and maintained organic rankings of FXCM.com and DailyFX for top keywords such as forex and forex trading

Utilized Social Media marketing to extend brand awareness for business coaching firm, including use of SEO, social networks, peer review websites, event listing sites, blogging, etc. Reformatted company blog for maximum effectiveness implementing major market trends.Coordinated sales training events for 200+ people, including managing operations, developing content, and maintaining contact with relevant parties after the event date.