Co-founder and managing partner at Measured SEM, a search engine marketing consulting company in Boston, Ma.

RKT Publishing, LLC was founded in 2011, and is one most trusted content publishers, producing premium content that is designed to educate and inform a wide range of audiences. RKT Publishing owns and operates a portfiolio of Web publishing sites.

Implement search engine marketing strategies for clients, including organic and paid search marketing campaigns, content creation and promotion and link building, with the primary goal of driving more traffic, leads and sales for clients.

Oversee day-to-day marketing operations for WordStream, which includes leading the marketing team and developing and implementing marketing strategies with the objective of maximizing and continually improving website traffic, convertible leads and ROI.Responsibilities and tasks include:• Brand Development• Content Creation and Management• Content Marketing and Promotion• Search Engine Optimization (SEO)• Pay-Per Click (PPC) Campaign Management• Conversion Rate Optimization• Social Media Marketing• Email Marketing• Display and Contextual Advertising Campaign Management• Monthly Reporting

Supervise the daily online acquisition marketing efforts at WordStream, promote the WordStream software suite and drive prospective clients to our website (through a variety of inbound marketing channels) and help convert browser to buyer. I do this through:* Search engine optimization (SEO): Optimize both on-page and off-page elements of our website so we rank highly in target verticals and drive organic and referred traffic; SEO efforts also include acquiring inbound links to WordStream.com, though link building and link marketing* Content creation, content marketing: Promotional content is key to messaging and reaching potential customers, while informational content attract inbound links. I write marketing copy for our main product site, engage in content strategy and contribute frequently to our blog: http://www.wordstream.com/blog* Social media marketing: Connect with potential and existing customers through social media platforms such as Twitter and Facebook for brand awareness, brand engagement and customer relations. * Conversion rate optimization: Optimizing organic landing pages within the WordStream sales funnel to improve conversion rates using Google Website Optimizer* Web analytics analysis: Track and monitor our Web analytics metrics to measure and evaluate the success, effectiveness and progress of our inbound marketing efforts.* Media relations: Connect with journalists, bloggers and thought leaders in the media to garner coverage for our product; issue press releases: http://www.wordstream.com/press* Contribute to a monthly Web marketing strategies column on AllBusiness.com: http://www.allbusiness.com/bio/ken-lyons/14033260-1.html* Known as a "SEO expert" among industry peers: http://www.pamil-visions.net/press-release-seo-value/26169/http://searchengineland.com/30-link-builders-discuss-backlink-analysis-for-campaign-design-part-1-35275

Inbound marketing, SEO, social media marketing activities

I supervise the content for more than 200 academic, administrative and research websites, consisting of more than 300K pages; serve as in-house search engine marketing (SEO) expertResponsibilities:>Oversee more than 200 content managers, who work in the CMS (Serena Collage), upholding high editorial and web design standards >Provide technical support to the more than 200 CMS managers >Write and edit content for new and existing websites >Design and implement search marketing campaigns, including organic keyword research, meta tag enhancement and link-building as well as pay-per-click (PPC) >Monitor web analytics, tracking trends and identify opportunities for conversion improvements >Develop overarching web strategies, including interactive Web 2.0 features such as blogging and chats >Advise clients on design, architecture, content and marketing of websites >Conduct web usability studies and implement results to enhance overall website effectiveness