Senior Copywriter
New York City Metropolitan Area
- Senior Contributor to the Narrative/Storytelling team, crafting original IP (hundreds of toy characters over scores of interconnected worlds) and interactive experiences for over 1M monthly customers.- Created internal brand + lore guidelines, for both BarkBox and major Franchise Partners— including Star Wars, Stranger Things, Jurassic Park, Harry Potter, The Simpsons, and more.- Created 360 media campaigns for the same suite of Franchise Partners- Lead Copywriter for Super Chewer, BARK’s outdoor performance Brand.- Established KPI’s for marketing + branding departments.- Worked Closely with C-suite to establish brand tone and goals.- Featured in Ad Age for “Top Social Approaches for Super Bowl LV.”