🧠 Strategy Development: Supporting demand gen teams by developing and implementing comprehensive paid media strategies aligned with business goals, target audience, and budget constraints.👨‍💻 Campaign Management: Planning, launching, and optimizing paid advertising campaigns across different platforms including Demandbase, LinkedIn, Google, Microsoft, G2, Capterra, etc., ensuring they are on track to meet performance targets.💰 Budget Management: Efficiently managing budgets to maximize return on investment (ROI) while keeping campaigns within budgetary constraints.🙌 Team Leadership: Building and leading a high-performing team of digital marketing specialists, setting goals, and providing guidance and support to team members.🔎 Performance Analysis: Monitoring and analyzing key performance metrics, and making data-driven decisions to continuously improve campaign performance.🎯 Account Based Marketing: Utilizing audience segmentation and targeting techniques to reach specific prospect and customer groups with messaging and content aligned to journey stages.🎨 Ad Copy and Creative: Overseeing the creation of compelling ad copy and creative assets that resonate with the target audience.🚦 A/B Testing: Conducting A/B and multivariate testing to refine advertising strategies, ad creatives, and landing pages for optimal results.🤝 Vendor and Agency Management: Collaborating with external agencies or vendors to execute specialized campaigns and ensuring they meet performance expectations.📊 Report Generation: Generating regular reports and providing insights to senior leadership and stakeholders on the performance of paid media campaigns.🛠 Optimization: Continuously optimizing paid media and SEO campaigns by adjusting bidding strategies, keyword targeting, and content development.🎛 ROI Tracking: Measuring and demonstrating the return on investment for paid media activities to justify budget allocations.

Responsible for developing and executing strategies to drive traffic to Benefitfocus.com as a member of demand generation and UX teams• Responsible for all facets of day-to-day management including campaign set-up, keyword research/build-outs, ad copywriting, A/B testing, bid management, landing page selection, performance monitoring, budget pacing, and conversion optimization• Maintain alignment with content marketing team, editorial calendar, and Uberflip optimization• Analyze traffic trends and data to develop insights and make recommendations on areas for optimization to meet revenue targets • Develop and maintain dashboard reporting on all levels of data from keyword to campaign for ROI and coverage metrics• Seek ways to optimize digital media spend across channels by evaluating cost per lead, running pilots, optimizing for conversion and tracking competitive activity

• Oversaw sales activities for digital marketing solutions within Blackbaud's General Markets Group• Provided assigned Account Executives with the tools and knowledge to stimulate interest and win opportunities for Blackbaud's digital solutions• Served as a customer-facing industry expert for Blackbaud's software and service offerings• Assisted in financial solutions sales pipeline building strategies with sales executive, sales management, and marketing personnel• Collaborated with the sales team, sales engineers, marketing, sales management, and partners to improve current sales collateral and approaches• Helped in the training of new sales personnel through on-boarding process• Coordinated and included appropriate sales management into key steps in sales process• Developed and delivered ROI-based proposals to organizational power buyers• Regularly assisted sales executives in the development of a sales pursuit plan for each large or strategic opportunity

Handled business development, client success, and oversight of online marketing strategies. Initially founded ClearPeach to provide paid media services to B2B and B2C businesses. Expanded service offerings into online strategy consulting, web analytics implementation, organic search optimization, social media advertising, and web design and development.• Handled client management including communication, reporting, and strategy changes• Managed staff including web designers, social media managers, and PPC contractors • Developed of paid media campaigns including but not limited to Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, Instagram Ads, and YouTube Ads• Designed websites and landing pages and focused on conversion. Experienced in WordPress and other content management systems • Implemented web analytics, including goal tracking and conversion tracking • Reported and setup of custom client KPI dashboards • Gained experience with enterprise-level marketing tools including DoubleClick & Search Ads 360

Co-founded a B2B digital marketing firm specialized for M&A firms and the private equity groups. Developed strategies to generate new business for clients via website development, paid media advertising campaigns, and organic search optimization. Oversaw rapid client growth leading to the acquisition of Merger Labs within three years of the company’s founding.

• Managed and launched paid media campaigns including Google Search Ads, Google Display Network (GDN), Gmail Sponsored Ads, and YouTube Ads • Developed social media ad campaigns on Facebook, Instagram, and Pinterest • Consulted on search engine optimization strategies • Implemented technical changes to client websites to adhere to search engine best practices • Carefully implemented call tracking and web analytics to enable more accurate conversion attribution • Communicated directly with clients on an ongoing basis to inform them of current performance, new initiatives, and ongoing strategies

• Developed and managed paid search campaigns for eCommerce and lead generation clients• Handled organic search optimization and conversion optimization for B2C and B2B clients including Fortune 500 companies • Detailed reporting and analysis of ongoing campaigns and research for campaign strategies

Responsible for generating and maintaining client accounts. Management of paid search campaigns, search engine optimization, social media ad campaigns, web design projects, and consulting on web and call analytics.• Prospected, networked, and presented at industry conferences • Served as lead software demos of Conversion Analyst, a premium web analytics tool, and evangelized its unique capabilities and use cases • Presented demos on Engine Ready's Call Analytics, a call tracking tool capable of attributing offline conversions from online advertising campaigns• Oversaw onboarding of new clients and development of online marketing strategies

• Responsible for generating new business contacts• Consulted small businesses on how to grow customer base in local markets via paid search programs for SuperPages.com and print ads for the Verizon Yellow Pages

Acted as an ambassador and informational resource for Clemson University while servicing visitors, students, and facultyHandled reservation services for major events on campus through correspondence and networking with Clemson University employees and other third parties.