Senior Manager, Digital Marketing
Current🧠Strategy Development: Supporting demand gen teams by developing and implementing comprehensive paid media strategies aligned with business goals, target audience, and budget constraints.👨‍💻 Campaign Management: Planning, launching, and optimizing paid advertising campaigns across different platforms including Demandbase, LinkedIn, Google, Microsoft, G2, Capterra, etc., ensuring they are on track to meet performance targets.💰 Budget Management: Efficiently managing budgets to maximize return on investment (ROI) while keeping campaigns within budgetary constraints.🙌 Team Leadership: Building and leading a high-performing team of digital marketing specialists, setting goals, and providing guidance and support to team members.🔎 Performance Analysis: Monitoring and analyzing key performance metrics, and making data-driven decisions to continuously improve campaign performance.🎯 Account Based Marketing: Utilizing audience segmentation and targeting techniques to reach specific prospect and customer groups with messaging and content aligned to journey stages.🎨 Ad Copy and Creative: Overseeing the creation of compelling ad copy and creative assets that resonate with the target audience.🚦 A/B Testing: Conducting A/B and multivariate testing to refine advertising strategies, ad creatives, and landing pages for optimal results.🤝 Vendor and Agency Management: Collaborating with external agencies or vendors to execute specialized campaigns and ensuring they meet performance expectations.📊 Report Generation: Generating regular reports and providing insights to senior leadership and stakeholders on the performance of paid media campaigns.🛠Optimization: Continuously optimizing paid media and SEO campaigns by adjusting bidding strategies, keyword targeting, and content development.🎛 ROI Tracking: Measuring and demonstrating the return on investment for paid media activities to justify budget allocations.
