Bralen Jackson Email & Phone Number

Jefferson, New York, United States

Salt Lake City

Greater Salt Lake City Area

Greater Salt Lake City Area

Greater Salt Lake City Area

• Develop innovative strategies to increase lead volume, decrease cost per acquisition and outmaneuver competition in a highly competitive environment
• Forecast conversions and cost per acquisition goals based on budgets and marketplace data/trends
• Assist the creative team by guiding landing page conversion rate optimization tests
• Leverage web analytics to drive business and marketing strategies
• Ensure goals are being met, provide client facing trending reports, and communicate results to clients in regular phone meetings

Greater Salt Lake City Area

• Drive strategic roadmap, vision, and execution of marketing for sales and rental equipment
• Manage NPI process and create go-to-market strategy for prime product line
• Lead marketing team to build strategies for branding, messaging, web, social, email, SEO, SEM, and PPC
• Own vendor relationship and act as key liaison between operational areas
• Manage all aspects of marketing initiatives resulting in market share growth in BCP equipment of 8%

Greater Salt Lake City Area

• Responsible for optimization of social, email, SEO, SEM, PPC, and CRM marketing
• Create digital marketing strategies for expanding coverage and lead generation
• Headed redesign of corporate website
• Implemented email marketing campaigns generating over 300 leads and a 96% increase in email database
• Increase social media reach by over 816% in 5 months
• Responsible for digital content creation

Greater Salt Lake City Area

Created marketing campaigns for Red Star Traders e-commerce site, managed content, SEO & SEM, and online customer experience features. Managed social media to drive website traffic and improve branding. - Increased website sales by 878%, 203%, and 23% in first three full months- Generated 349 new customers through online marketing initiatives- Created.

Salt Lake City, Utah

Manage closing and storing of company files (electronic and paper) Organize delivery of legal documents to clients, state and federal institutions and other companies. Manage IT needs. - Increased research productivity 85% and improved case management by restructuring company file management system.

Salt Lake City, UT

Organize special events and seminars to improve client relations, show client appreciation and expand the client base. Contact dealers and wholesalers to acquire marketing materials for presentations and distribution. Manage website content and email campaigns as well as client database maintenance.

Salt Lake City, UT

Created marketing plans for revenue producing and other men's and women's sports teams (football, basketball, gymnastics, tennis, baseball, softball). Created print, social media, and game promotions and advertising. Developed contacts with local businesses and non-profit organizations to sell tickets and advertise events. - Increased attendance by gaining.

Salt Lake City, UT

Booster and development organization for student athlete scholarships with > 4500 Members.Contacted non-major current and potential donors. Supported planning and event management for high-level donor events (Hall of Fame Dinner, pre-football, etc.). - Increased current donor base and dollars raised by making 200+ calls and up-selling donation amounts.

Contacted and arranged sponsorships with paintball equipment and local companies. Created and distributed print and digital advertising media. Planned and managed events for >100 attendees and promotional booths to exceed sponsors' marketing goals.