Developed a new business model that would allow us to grow our tournament business by developing relationships with struggling gyms, using their underutilized court space to support our growing numbers.Developed a pricing structure that would encourage organizations to register for multiple tournaments, as well as incentivize organizations to commit early to participating in our tournaments, allowing us to better utilize court space.Responsible for branding the tournament model, creating logos, print media, and video content in order in order to launch the new service to over 2,500 leads.Grew team participation by 366% from 600 to 2,800 teams, each playing in an average of 3.5 tournaments.Spent first year as the tournament scheduler, handling communication to over 200 coaches each week, accomodating customer requests, and creating excel templates in order to streamline the process of producing a consistent schedule.Designed an application to manage event registrations in order to market our last minute event openings which has increased sales within two weeks of an event by over 30%, as well as cutting the time of producing a schedule in half.Created a system for assigning officials using google sheets and google forms in order to track official availability, assign officials, and processing payroll on a weekly basis.

Drove brand awareness and Increased lead database by 370% from 3,600 to 17,000 through web registration form capture, digital ads, and social networking.Designed websites that average $1.5M in online sales annually, which accounts for 75% of total revenue. Responsible for look, feel and feature functions.Manage a software developer for all database and e-commerce applications of site.Update site on a monthly basis through a customized Content Management System.Run quarterly analytics using all eCommerce transactions broken down by program, and demographic in order to design new programs, and optimize facility utilization.Create all email marketing campaigns with an 18% open rate.Created over 200 logos, print media, and digital content for over 50 programs.Shoot video, create scripts, edit and publish video ads for events and programs.Grown a social media presence by posting biweekly to over 1K followers.

Through targeted marketing and reformatting the website program registrations grew by 230% from 300 to 700 requiring a second facility to be aquired in one year.Created all logos, print media, digital media, digital ads, video ads for all programs.Handled all phone communication to customers, organized league rosters and schedules, purchased and distributed all uniforms.Recruited, hired, trained, and develop over 20 contract employees.Handled all customer service inquiries, planned and managed all programs and scheduling, as well as purchasing and procurement.

Promoted from Team Leader to Assistant Manager within 2 months.Interviewed job candidates and made staffing decisions.Counted cash drawers and made bank deposits.Managed staff of 60 sales associates, and 4 assistant managers.Assigned employees to specific duties to best meet the needs of the store.Reordered inventory when it dropped below predetermined levels.Hired, trained and evaluated personnel in sales and marketing.Reported to the district manager regarding all store and staff issues.