Brandon Hoffman Email & Phone Number

ResponsibilitiesStrategic Planning and Product Strategy• Create and communicate product roadmaps for our core markets.• Conduct market analysis including product gap analysis, competitive analysis, pricing analysis, gross margin analysis, and market share.• Assist with product standardization.• Manage product life cycle activities from conception to obsolescence.• Develop strategic planning communication and materials in support of the executive team.• Develop and oversee pricing strategies for existing and new products.Product Line Management• Perform voice of the customer actions including working with users/customers, distributors, industry experts and sales management to understand market and customer• Create business cases for New Product Development (NPD) projects.• Manage product management tasks NPD projects.• Support forecasting and demand planning processes.• Support product launch activities• Manage price change updates and communications.• Maintain the competitive product knowledge base for sales, marketing, and engineering.Sales Support• Attend trade shows and other industry events to provide product expertise.• Train sales team on products including function and value props.• Provide product expertise to sales team and customers.• Support sales with key accounts as needed.

Savage, Mn

PRIMARY RESPONSIBILITIES1. Own the entire current product line life cycle, which includes naming conventions, product classifications, pricing strategies, discount rates, promotions, product rationalization and other product line responsibilities. 2. Build, foster and nurture relationships with members of cross functional teams, channel partners and customers.3. Provide the operations team support for maintaining critical product information in the company ERP system4. Understand the needs of the sales team and work with appropriate teams to provide materials to facilitate and expediate the sales cycle of current products.5. Support the engineering phase gate process for the current product line.6. Provide input and feedback to Marketing Communications team to develop sales support materials for the current product lines.7. Own the product line tasks within the engineering change process. 8. Own the tasks from the sales and marketing request log/meeting. 9. Own the product forecast within the S&OP 10. Monitor product success in both volume and margin to ensure alignment with strategic plan.11. Understand and provide knowledge on market regulatory requirements.12. Be the company expert on competitor’s strengths and weaknesses as well as values, pricing, market share and product attributes.13. Provide guidance and support to the creative team for you aligned product lines and segments for trade shows.14. Travel to trade shows and customer & non-customer sites (up to 20%).15. Other duties as assigned.

Eagan, Mn

The Creative Designer is responsible for creating high-impact visual presentations by designing art for video, print and digital marketing campaigns. This role serves as the day-to-day leader of the marketing design team to ensure excellent work through a rapid design cycle, the highest level of artistic output, and the adoption of new techniques and mediums. You will be the chief layout and design expert for a variety of print and digital mediums and will work collaboratively with the rest of the marketing team to ensure consistent visual presentation of Hydra-Flex across all mediums.PRIMARY RESPONSIBILITIES1. Leads, trains and develops the marketing design team.2. Prioritizes and assigns the responsibility of creative workload for the design team.3. Owns video creation process from start to finish, including storyboarding, shooting, editing, and publishing.4. Executes trade show vision and plan.5. Owns the design and layout of the company website.6. Defines and ensures company-wide adherence to Hydra-Flex, Inc. brand standards.7. Designs artwork for printed marketing collateral including sales literature, tradeshow displays, journal ads, direct mail, PowerPoint presentations, corporate stationery, product manuals, product packaging and labels, promotional products, corporate clothing, and any additional company design needs.8. Identifies and works with outside vendors to process collateral orders.9. Designs artwork for email blasts, social media, and other online/interactive advertising.10. Is responsible for taking product photography, touch-up, color-correcting, and any additional digital imaging needs.11. Assists the marketing team with concept development, brainstorming, and execution of marketing plans.12. Other duties as required.

Eagan, Minnesota, United States

1. Prioritizes and assigns responsibility of creative workload for design team.2. Owns video creation process from start to finish, including storyboarding, shooting, editing, and publishing. 3. Facilitates trade show vision and plan. 4. Owns design and layout of company website. 5. Defines and ensures company-wide adherence to Hydra-Flex, Inc. brand standards.6. Designs artwork for printed marketing collateral including sales literature, tradeshow displays, journal ads, direct mail, PowerPoint presentations, corporate stationary, product manuals, product packaging and labels, promotional products, corporate clothing, and any additional company design needs.7. Identifies and works with outside vendors to process collateral orders.8. Designs artwork for email blasts, social media, and other online/interactive advertising.9. Is responsible for taking product photography, touch-up, color-correcting, and any additional digital imaging needs.10. Assists the marketing team with concept development, brainstorming, and execution of marketing plans.11. Other duties as required.

Burnsville, Mn

Elk River Mn

Bachelor Of Business, Busniess, 3.8 Gpa

Associate Of Arts (Aa), Graphic Design

Associate'S Degree, General Studies