• Part-Time On-Air Host on Milwaukee‘s #1 Hit Music Station• Entercom Communications

Oversaw brand building, marketing, and PR for startup while simultaneously maintaining responsibilities at KapcoBRANDING• Led the creation and development of the overall brand look, voice, tone and messaging• Managed all brand initiatives, building, and development• Protected brand identity/integrity and ensured consistent application in all marketing effortsMARKETING• Led all marketing, promotion and PR strategies• Quarterbacked proposals for business partnerships which resulted in many free and/or significantly discounted assets• Managed all trade shows start to finish• Tracked, measured, and improved marketing investments• Crafted offers and proposals for new clients which boosted company revenue• Designed, developed, and implemented research studies and analyzed findings• Identified key sales narratives and produced content to raise consumer awareness• Created necessary product collateral and advertising materials for sales department• Confer with legal staff to protect company interests, such as copyright protectionsDIGITAL MARKETING• Designed, built, and launched SpeedKore.com• HTML and CSS proficient• Led digital marketing initiatives to generate awareness and build brand• Championed marketing programs and general business solutions resulting in increased customer traffic and sales• Created and executed SEM, SEO, social media, and display advertising campaigns with clear acquisition targets• Strong understanding of UX and how shifts in technology influence brand decisions• Identified, researched, and evaluated competitive brands and productsSOCIAL MEDIA STRATEGY ALONG WITH SOCIAL MEDIA MONITORING• Designed, built, and maintained social media presence to meet the company’s digital marketing needs• Spearheaded the creation of digital marketing campaigns with clear targets to convert while optimizing retention, growth, sessions, impressions, and brand recognition• Developed a community of 85,000+ users (from 0) in less than 3 years

I led the research, design, strategy, and implementation of enterprise-wide marketing initiatives for the Kacmarcik Enterprises. Direct-report to Company President.BRANDING• Quarterbacked brand strategy, positioning, and messaging to stand-out competitively with; clients and talent• Protected brand identity/integrity and ensured consistency across all marketing effortsMARKETING• Developed, executed, and managed annual marketing plans and budgets• Led the creation of all decks and collateral for sales, marketing, philanthropic, and PR efforts• Championed marketing programs and business solutions that positively affected both sales and recruitment goals• Planned, scheduled, coordinated, and bought advertising campaigns; digital, broadcast, and printDIGITAL MARKETING• Successfully led SEO activities that increased the companies organic search rank from 4th page to 1st page above the fold within 3 weeks for priority search words• Developed, deployed, and managed 14 uniquely branded websites• Continually audited analytics and optimized SEM and SEO strategies resulting in increased search rankings and inbound leads• Spearheaded cross-channel digital marketing campaigns to target and convert key verticals while optimizing retention, growth, sessions, and impressionsSOCIAL MEDIA STRATEGY ALONG WITH SOCIAL MEDIA MONITORING• Drove all social media marketing and advertising to reach new audiences and engage existing customers.LEADERSHIP• Led a high-performing team following company reorganization• Appointed to the People & Culture Committee. A 7 person team tasked with improving morale and the overall culture for 450+ employees• Created an opt-in Employee Text-Club to improve employee communication• Deployed a new Standard Operating Procedure for department workflow, which included the use of Project Management Software and an Internal Asset Repository, reducing errors & increasing team performance

• Orchestrated successful corporate re-branding campaign, including; coordination of name change, new logo, website, and marketing materials• Designed and led a successful 18 city tour in the United States for a United Kingdom based music group

Progressively promoted based on leadership results, earning accolades for success, being versatile, dependable, and delivering significant productivity and efficiency. • Direct-Report to Market President and Corporate Officers.• Oversaw brand building, marketing and PR for three startups• Served as the “go-to” team player. Quickly earned trust and confidence from colleagues. ----Years--Property---Responsibility "Various" responsibilities defined below. Progressively promoted based on leadership results, earning accolades for success, being versatile, dependable, and delivering significant productivity and efficiency. Years Property Responsibility 2012 – 2013 ENERGY 106.9 Program Director / Brand Manager Milwaukee, WI 2012 – 2013 HITS 99.7 Program Director / Brand Manager Champaign IL 2011 – 2013 HITS 99.9 Program Director / Brand Manager Des Moines, IA 2010 – 2013 MRG Director Of Information Technology Milwaukee, WI 2010 – 2013 SAGA Automation Software Manager All Saga Markets 2010 – 2012 103.7 WDBR Programming/Brand Consultant Springfield, IL 2010 – 2010 106.9 NOW FM Program Director / Brand Manager Milwaukee, WI 2009 – Award MRG Top Producer Of The Year Milwaukee, WI 2008 – Award MRG Roz Award Runner Up Milwaukee, WI 2007 – 2010 Smooth Jazz 106.9 Promotions/Marketing Director Milwaukee, WI 2006 – Award MRG Employee Of The Year Milwaukee, WI 2005 – 2013 MRG Studio and Automation IT Director Milwaukee, WI 2005 – 2006 MRG Interim Chief Operator Milwaukee, WI 2005 – 2011 MRG Remote Broadcast Specialist Milwaukee, WI 2005 – 2013 WKLH AM Drive On Air Personality Milwaukee, WI 2005 – 2013 WKLH AM Drive Backup Producer Milwaukee, WI 2002 – 2011 MRG Production / Imaging Assistant Milwaukee, WI 2002 – 2010 MRG Asst Dir. of IT & Dir. of Engineering Milwaukee, WI 2002 – 2010 WJMR Programming Assistant Milwaukee, WI 2002 – 2010 WJMR On Air Personality Milwaukee, WI

HITS999FM.com & HITS997.com- Brand Creator and Brand Manager- Programmed and oversaw both brands remotely from Milwaukee

BRAND• Successful track record repositioning and building brands.• Created the Saga CHR Slogan – “Shut Up And Play The Hits”.MARKETING• Developed consumer panels and communities and oversaw quantitative and qualitative primary research methods.• Planned/scheduled/coordinated/bought all advertising campaigns; electronic, broadcast, billboard, digital, and guerilla.SOCIAL MEDIA STRATEGY ALONG WITH SOCIAL MEDIA MONITORING• Developed a community of 10,000+ users (from 0) in less than 1 year (Energy 106.9 FM)RESULTS• Increased cash flow by over 400%.• Employee of the year award 2008 and 2011.• Top Producer of the year award 2009.brand consultant / BRAND MANAGER103.7 WDBR / SPRINGFIELD, IL 2010 - 2013HITS 99.9 FM / DES MOINES, IA 2010 - 2013HITS 99.7 FM / CHAMPAIGN, IL 2010 - 2013DIRECTOR OF INFORMATION TECHNOLOGYSAGA COMMUNICATIONS / MILWAUKEE, WI 2010 - 2013ENTERPRISE AUTOMATION PROJECT MANAGERSAGA COMMUNICATIONS / GROSSE POINTE FARMS, MI 2010 - 2013STUDIO AND AUTOMATION INFORMATION TECHNOLOGY DIRECTORSAGA COMMUNICATIONS / MILWAUKEE, WI 2005 - 2013

Milwaukee's New ENERGY 106.9- Brand creator- Created the Saga CHR Attitude Slogan – “Shut Up And Play The Hits”- Social Media / Approximately 10k followers in less than 9 months- Community Outreach / Ex: Justin Bieber meets with cancer stricken fan, 4- Ratings Success / Strategic counter programming designed to erode two well established brands in the market while simultaneously creating a third CHR brand in Milwaukee.- Revenue Success / Revenue increase of more than 100% within 12 months, while the operating expenses remained the same.

Programming / Brand Consultant.

• Full-Time On-Air Host; Nights, Afternoons, Mid-Days, and Morning Show. • Assistant Program Director / Music Director