Brandon Sweaney, Pmp Email & Phone Number

Columbus, Ohio, United States

As the Director of Product Marketing at CoverMyMeds, I lead our pharmacy line of business, overseeing a portfolio of over 50 products. I manage and mentor a talented team, driving success through collaboration and strategic direction. My responsibilities include developing go-to-market (GTM) strategies, product positioning, and creating compelling messaging and sales enablement materials. I bring deep product subject matter expertise to effectively position our solutions and inform strategic decisions.Key Responsibilities:• Team Leadership: Manage and mentor a high-performing product marketing team, fostering a culture of collaboration and excellence.• Product Subject Matter Expertise: Ensure effective product positioning and strategic insights.• GTM Strategies: Lead strategic planning to successfully launch and promote products.• Product Positioning: Develop content highlighting unique value propositions.• Customer Messaging: Craft solution-oriented value stories that resonate with customers.• Competitive Positioning: Differentiate our products through strategic content.• Customer Advocacy: Build and nurture customer relationships to create brand ambassadors.• Sales Enablement: Empower the sales team with data-driven tools and narratives.• Product Taxonomy Management: Maintain clarity and consistency across product offerings.

• Analyzing marketing strategies to identify new opportunities.• Developing customer-based marketing strategies.• Developing and launching new product lines and identifying new customers.• Monitoring key marketing metrics and developing market segmentation models.• Integrating user-experience feedback in product updates and innovation.• Performing competitor analysis toward an increased market share.

Columbus, Ohio

Lead a team responsible for the development and execution of communications plans for complex local and national marketing programs and initiatives (i.e. promotions, Direct Marketing, digital, social, event marketing, etc.) in support of business objectives.Direct internal resources (creative, digital, production) and tactical experts to develop and deliver integrated marketing communications plans and deliverables.Responsible for the overall holistic creative output produced by the team, including content and design, creative strategy, idea generation and execution of individual tactics.Consult with managers, editors, and writers to resolve graphic and audio-visual problems. Accountable for successful execution of project portfolio. Oversee all aspects of projects from inception through launch.Act as primary liaison throughout the lifecycle of a project between internal teams and other cross-functional partners.Manage demand and project prioritization to ensure team is focused on highest priority work. Ensure process is in place to proactively communicate project status, including any foreseen risks (timeline, financials, resources, etc) to Directors throughout project lifecycle. Consult with legal and compliance as needed to ensure regulatory compliance for all communications. Interact with senior leadership presenting creative proposals.Review current technology in fields of web development and graphic design, photography, and video.

Develop strategic customer lifecycle marketing plans and advertising initiatives utilizing diverse media channels and tactics to generate action and profitability. Manage and coordinate the implementation of various phases of creative work and ensure efficient workflow with all major accounts.Work with external partners to gain an understanding of needs, competitive landscape, and key measurables to develop effective marketing plans.Coordinate with the creative team, account services, vendors, and external partners in the planning of specific marketing and advertising efforts.Participate and lead meetings with internal and external partners to discuss marketing plans and advertising campaigns.Prepare meeting materials and presentations to provide recommendations based on market research and analysis.Supervise and develop content and ensure relevance to client requirements and standards.Ensure consistency in brand identities across all media channels.Coordinate with business development and account team to develop new business opportunities.Provide training to junior staff and ensure consistency in all creative work.Evaluate creative staff and assist in improvement of performance.Assist all contractors and freelancers in creative activities.Maintain knowledge of vendor resources such as designers, developers, media, and PR.

Oversaw the artistic design direction of several Fortune brands with projects ranging from simple print materials to full scale branding initiatives.Managed client communications on multiple accounts ensuring agency satisfaction, addressing conflict escalation, and coordinating project meetingsOrganized and drove internal brainstorms with creative and copy-writing heads on project strategy and executionDirected, coached, and provided leadership to junior designers and copywritersManaged external vendors

Oversaw all creative efforts for the development of creative products for clients. Communicated with clients in designing a unique brand to distinguish them from their competitors. Designed company logos, color palettes, website development, ad campaigns, and all other marketing collateral necessary to achieve the clients projected goals.

Independent Contracting company for graphic design

Graphic Design

Ba, Fine Art

Activities and Societies: Lead Editor for the Wittenberg Review of Art and Literature, Captain of University's Varsity Golf Team.