- Maintained effective communication with clients through various channels such as campaign performance reporting, addressing campaign optimizations, and leading campaign performance recap meetings- Supervised multi-channel campaigns on various social media platforms, ensuring strategic alignment with client objectives while maximizing campaign performance- Leveraged platform-specific tools and features for optimal results on multiple advertising platforms, including Yahoo DSP, Google Campaign Manager, Meta, and Adelphic- Demonstrated strong analytical skills by independently handling campaign budgeting, creating KPI decks for campaign recaps, and assumed responsibility for client invoicing

- Presented weekly content plans to the Director of Marketing for approval to execute, collaborating with various departments to promote priority messaging, events, and educational content that supported the mission- Spearheaded launching the company’s first TikTok account to help increase brand awareness and educate a younger audience on mental health awareness, conflict management, and disaster relief- Executed an Instagram series, Who We Are, which highlighted the volunteers’ background and reason to support the values of the organization- Researched and recommended new strategies for social content to increase brand awareness and engagement, easing implementation by following social best practices for non-profits

- Presented marketing strategies to Vice President, Global Media and Business Development for recommendation to increase brand awareness of Major League Baseball in Europe and Africa- Researched competitor professional league’s social marketing campaigns to develop innovative social content for Major League Baseball- Collaborated with team members at meetings to present weekly research and content ideas to implement marketing campaigns