Brent Decker Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Lead a central services team that drives the overall performance of digital marketing, including Paid Search, SEO, Display Advertising, Affiliate channels, and Digital Attribution to meet the strategic, tactical and ROAS goals across all of Bluestem. Oversee a team of analysts and managers, as well as own the relationships with all digital agencies and vendors.Bluestem Brands, Inc., is a Top 100 Internet Retailer, and is the parent to 16 fast-growing retail brands, including Fingerhut, Blair, Gettington, Appleseed's, Haband, Sahalie, and Wintersilks.

Greater Minneapolis-St. Paul Area

Oversee all aspects of the client services group:• Daily account management of OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your online and offline channels. • Connect the dots between individual ads and positive business outcomes – across every channel in the purchase funnel to drive actionable, ongoing and rapid ROI improvement.• Work cross-functionally across all departments, including Marketing, Sales, and Engineering.

Greater Minneapolis-St. Paul Area

Responsible for driving and managing the ongoing revenue and monetization growth strategy, and operational efficiency of key Digital River Gaming clients. Oversee marketing projects and initiatives across the Gaming vertical, including product and service development. -Key revenue owner for top Gaming clients -Oversee all digital marketing programs, including paid search, display, affiliate marketing, merchandising, and site optimization initiatives (A/B, MVT). -Manage a team of 5 global account managers, marketing managers, and operations specialists. -Recommend and drive e-commerce roadmap initiatives for the Gaming vertical that are aimed at growing revenue for existing clients and revenue streams that will help win new clients. -Develop marketing best practices across the vertical, including pre-order forecasting models and optimization techniques, including e-commerce best practices and direct marketing techniques.

Greater Minneapolis-St. Paul Area

-Oversee a team of marketForce (Digital River’s Interactive Marketing Agency) account managers and analysts, who are responsible for managing and driving growth across Digital conversion programs including Paid Search, SEO, and Display Advertising. -Served as the central account owner for a top Gaming client

Greater Minneapolis-St. Paul Area

Program manager for paid search campaigns for key Digital River accounts. Focused on the optimization of paid search accounts in-line with client dictated goals, including ROI targets, visitors, revenue goals, and brand awareness.

Greater Minneapolis-St. Paul Area

Develop and implement keyword optimization strategies for paid search campaign optimization for Digital River clients. Responsible for optimization techniques and client reporting.

Eau Claire, Wisconsin Area

Founding member of a business development team who was tasked with creating new marketing programs from the ground up. Projects included Direct Mail marketing, E-Newsletter creation, SEO and SEM implementation, and Online Streaming Video presentations.

Bs, Law, Criminology, And Deviance

Activities and Societies: Sigma Phi Epsilon (MN-Alpha), President 2003 Intrafraternity Council, President 2002 Greek Action Council, Chair.

Education record