Brent Decker

Brent Decker Email and Phone Number

Sr. Director, Client Services at Ovative Group @ Ovative Group
minneapolis, minnesota, united states
Brent Decker's Location
Minneapolis, Minnesota, United States, United States
Brent Decker's Contact Details
About Brent Decker

Digital Marketing leader who is passionate about driving strategy and execution in the e-commerce, direct marketing, and digital media space since 2004. With experience on both the agency/vendor and client side, I believe that the combination of the right people and the right technology is the key to success. I aim to always bring a well rounded and pragmatic approach to make a complex space much simpler. Specialties:- Paid Search Advertising (Google AdWords, Bing AdCenter)- Display Advertising (Programmatic Advertising, Site Retargeting- Shopping Feeds (PLAs, Google Shopping, CSEs)- SEO (Search Engine Optimization)- Affiliate Marketing (Commission based, CPA)- Media Mix and Mulit Touch Attribution - Site Optimization (A/B, Multivariate Testing)- Agency and Vendor evaluation and Management

Brent Decker's Current Company Details
Ovative Group

Ovative Group

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Sr. Director, Client Services at Ovative Group
minneapolis, minnesota, united states
Website:
ovative.com
Employees:
194
Brent Decker Work Experience Details
  • Ovative Group
    Sr. Director, Client Services
    Ovative Group May 2019 - Present
    Greater Minneapolis-St. Paul Area
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  • Bluestem Brands, Inc.
    Director Of Digital Media
    Bluestem Brands, Inc. May 2015 - May 2019
    Greater Minneapolis-St. Paul Area
    Lead a central services team that drives the overall performance of digital marketing, including Paid Search, SEO, Display Advertising, Affiliate channels, and Digital Attribution to meet the strategic, tactical and ROAS goals across all of Bluestem. Oversee a team of analysts and managers, as well as own the relationships with all digital agencies and vendors.Bluestem Brands, Inc., is a Top 100 Internet Retailer, and is the parent to 16 fast-growing retail brands, including Fingerhut, Blair, Gettington, Appleseed's, Haband, Sahalie, and Wintersilks.
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  • Optimine Software, Inc.
    Director, Account Management
    Optimine Software, Inc. Jul 2014 - Jun 2015
    Greater Minneapolis-St. Paul Area
    Oversee all aspects of the client services group:• Daily account management of OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your online and offline channels. • Connect the dots between individual ads and positive business outcomes – across every channel in the purchase funnel to drive actionable, ongoing and rapid ROI improvement.• Work cross-functionally across all departments, including Marketing, Sales, and Engineering.
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  • Digital River
    Associate Director Client Services
    Digital River Feb 2012 - Jul 2014
    Greater Minneapolis-St. Paul Area
    Responsible for driving and managing the ongoing revenue and monetization growth strategy, and operational efficiency of key Digital River Gaming clients. Oversee marketing projects and initiatives across the Gaming vertical, including product and service development. -Key revenue owner for top Gaming clients -Oversee all digital marketing programs, including paid search, display, affiliate marketing, merchandising, and site optimization initiatives (A/B, MVT). -Manage a team of 5 global account managers, marketing managers, and operations specialists. -Recommend and drive e-commerce roadmap initiatives for the Gaming vertical that are aimed at growing revenue for existing clients and revenue streams that will help win new clients. -Develop marketing best practices across the vertical, including pre-order forecasting models and optimization techniques, including e-commerce best practices and direct marketing techniques.
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  • Digital River
    Senior Manager, Client Marketing
    Digital River Oct 2009 - Jul 2012
    Greater Minneapolis-St. Paul Area
    -Oversee a team of marketForce (Digital River’s Interactive Marketing Agency) account managers and analysts, who are responsible for managing and driving growth across Digital conversion programs including Paid Search, SEO, and Display Advertising. -Served as the central account owner for a top Gaming client
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  • Digital River
    Manager, Digital Marketing
    Digital River Jun 2007 - Oct 2009
    Greater Minneapolis-St. Paul Area
    Program manager for paid search campaigns for key Digital River accounts. Focused on the optimization of paid search accounts in-line with client dictated goals, including ROI targets, visitors, revenue goals, and brand awareness.
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  • Digital River
    Senior Analyst, Digital Marketing
    Digital River Oct 2006 - Jun 2007
    Greater Minneapolis-St. Paul Area
    Develop and implement keyword optimization strategies for paid search campaign optimization for Digital River clients. Responsible for optimization techniques and client reporting.
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  • Lorman Education Services
    Business Analyst
    Lorman Education Services May 2004 - Oct 2006
    Eau Claire, Wisconsin Area
    Founding member of a business development team who was tasked with creating new marketing programs from the ground up. Projects included Direct Mail marketing, E-Newsletter creation, SEO and SEM implementation, and Online Streaming Video presentations.
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Brent Decker Skills

E Commerce Digital Marketing Sem Email Marketing Ppc Seo Online Marketing Analytics Strategy Affiliate Marketing Web Analytics Direct Marketing Marketing Interactive Marketing Online Advertising Strategic Partnerships Account Management Google Adwords Display Advertising Digital Strategy Web Marketing Saas Lead Generation Retargeting Business Development Microsoft Excel Customer Acquisition Database Marketing E Business Powerpoint Omniture Multi Channel Marketing Web Design Direct Mail Monetization Search Advertising Google Analytics Mobile Marketing Marketing Automation User Experience Content Marketing A/b Testing Conversion Optimization Landing Page Optimization Digital Media Web Project Management Multivariate Testing Campaign Management Online Lead Generation Mobile Advertising

Brent Decker Education Details

Frequently Asked Questions about Brent Decker

What company does Brent Decker work for?

Brent Decker works for Ovative Group

What is Brent Decker's role at the current company?

Brent Decker's current role is Sr. Director, Client Services at Ovative Group.

What is Brent Decker's email address?

Brent Decker's email address is br****@****nds.com

What is Brent Decker's direct phone number?

Brent Decker's direct phone number is +195259*****

What schools did Brent Decker attend?

Brent Decker attended University Of Minnesota-Twin Cities, Eau Claire Memorial High School.

What skills is Brent Decker known for?

Brent Decker has skills like E Commerce, Digital Marketing, Sem, Email Marketing, Ppc, Seo, Online Marketing, Analytics, Strategy, Affiliate Marketing, Web Analytics, Direct Marketing.

Who are Brent Decker's colleagues?

Brent Decker's colleagues are Carly Richardson, Boston Knighton-Johnson, Rachel Gruntner, Thomas Bailey, Audrey Dickson, Charlie Brody, Annie Zipfel.

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