Responsible for driving Demand, Digital, Data and pipeline growth for the company

• Globally accountable for multiple functions in marketing including Demand Generation, Data Analytics, Digital, Marketing Operations, Demand content and creative, ABM and the Marketing Center of Excellence based in Bangalore India.• Increased annual MQLs from 22,000 in 2018 to 102,000 in 2022. Improved MQL to SQL conversion rates from ~4% to ~10% during this same time period while decreasing costs per MQL from ~$600 to $175. Marketing campaigns included prospect development and expansion with the install base.• Built multiple campaigns for the organization that spanned multiple product lines and industries. Responsible for connecting leadership across product and sales to ensure the campaign system is optimized. • Pioneering LLM strategy at Juniper through GPT embedding and prompt engineering using off the shelf tools. The prompt engineering off the shelf tools have initially help Juniper improve content productivity.• Awarded a patent (U.S. Patent No. 11,328,308) for a connected data and tech infrastructure that integrated disparate data sources to improve quota attainment rates for sales people by 12%. Validated by independent research from the University of Toronto; Rotman School of Business. • Built full funnel marketing campaigns aligned to the customer journey from Awareness to Demand, and through purchase with the sales organization. Specialist in prospect acquisition and upsell/cross-sell motions. Create compelling campaign content that inspires, entertains, and wins.• Manage an industry leading Martech stack having been recognized as the best martech stack in the industry in 2019, 2021, and 2022 by chiefmartec.com. Core data and technologies include AEM, Eloqua, SFDC, Databricks, DemandBase, LeadSpace, HGInsights, Tableau, metadata.io, Pathfactory, Bombora, and AWS.

Architected, built, and integrated a new global Demand Gen engine with our data analytics team.• Developed a global analytics team inclusive of analysts, data engineers, data scientists and systems engineers to influence product strategy and GTM strategy. • Identified early opportunities for new market segments and data strategies such as moving the data lake from Hortonworks to Databricks thereby enhancing our ability to perform improve analytics. • Scaled the demand engine across 30 countries worldwide with the deployment of a new global, paid media agency. • Managed 16 campaign managers and orchestrated work across 100+ field marketers, content marketers and creative design specialists.• Built full funnel campaigns including awareness, purchase, and renew with targeted segmentations, Eloqua nurtures, and Outreach sequences.

Transformed the culture of the marketing organization from being intuition led to using data to drive every decision in the marketing organization around campaign performance, segmentations, performance measurement, and market identification. Building the data strategy was based on 4 key tenets; Democratize data – Enable all marketers to access data through the newly built data lake, Verity. Decision sciences – Provide insights to the business that have a positive impact on accelerating pipeline growth or improving customer engagement. Built predictive and prescriptive analytics projects for the business including a rules based attribution approach for upsell and cross sell opportunities, k-nearest neighbor for segmentation, choice modeling for bundling, and Market Mix Models (MMM) for resource allocation. Market research – Created a market research hub in the marketing organization with three specialties; • Customer satisfaction research• Product innovation• Brand and advertisingCreated the Innovator’s Circle, an internal market research panel used approximately 25 times a year to drive product, campaign, and person based research programs. Manage the Global Relationship Survey. Unify data - Earned a patent for the work of combining 20+ data sources and developing a natural language processor that outperformed other vendor solution.

Led the acquisition process for MSI's integration into the ARF.

MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.

The Disruptive Decisions Summit brings together academia with practitioners to discuss how data and technology is disrupting traditional methods of analytics. We're excited to hold the 3rd annual summit at the Wharton School of Business in San Francisco and to have partnered with MSI.