Brian Good Email & Phone Number

Lisle, Illinois, United States

* Oversaw launch and global release of the holistic health and wellness app Innergy, achieving over 100,000 downloads within its first few months on the market.* Spearheaded development of 2,000+ pieces of in-app content—videos, audio scripts, infographics, and written content covering topics such as health and wellness, stress management, fitness, sleep, nutrition, and emotional well-being.* Collaborated with wellness experts, life coaches, trainers, and nutritionists to curate high-quality, actionable content for users seeking a balanced, healthy lifestyle. In addition to writing content on my own, I also planned and edited a wide variety of audio tutorials, wellness guides, and other resources on personal growth practices like journaling and gratitude created by a team of talented staff writers and freelancers.* Led content strategy to enhance user engagement, retention, and brand consistency within the app, ensuring an accessible and enriching user experience.* Directed ongoing content updates, troubleshooting, and feedback integration for continuous app improvement.

Lisle, Illinois, United States

* Planned, coordinated, edited, and authored content for a global non-profit, holistic wellness institute. In addition to being used within the Innergy app, the content was also spread across social media, published on multiple websites, and distributed through a series of weekly email newsletters.* Wrote and edited ad copy, B2B sales materials, app-store assets, and other high-impact content to drive user engagement and brand visibility.* Managed a cross-functional team of 8–10, including staff and contract writers, video editors, designers, administrative support, and web developers, to ensure timely, high-quality content delivery.* Supported revisions, updates, and enhancements to the Innergy app interface, improving usability and user experience.

* I'm a passionate, award-winning freelance writer specializing in health, wellness, lifestyle, and food content. Whatever the topic and whoever I am writing for, my work is driven by a commitment to inform, inspire, and improve the lives of readers through engaging and well-researched storytelling.* Previous editorial clients include Men's Health, Men's Fitness, Men's Journal, Spin, Prevention, Shape, Hers, Best Life, UFC magazine, Better Homes and Gardens, AARP: The Magazine, Fair360, Mashed, Food Republic, Health Digest, Petal Talk, The Table, Scrumptious Bites, and more.

Salt Lake City, Utah, United States

* Managed workflow and deadlines for all beauty, health, and supplement projects produced by the marketing department including email campaigns, TV commercials, print ads, digital ads, social posts, and e-commerce pages. Oversaw routing and approval of all product packaging. Edited, proofed, and approved blog posts, email blasts, product packaging, retail displays, and more.* Maintained department project management systems including Workfront and Jira, ensuring all projects route properly through brand managers as well as editorial, design, compliance and sales departments and made sure that all necessary changes and revisions were successfully completed.* Created new tracking system for marketing projects that increased visibility and communication between team leaders and which also ultimately reduced project workload for team (as well as the time required to complete projects) by more than 50 percent.

New Jersey, United States

* Crafted 15-20 timely and compelling news recaps weekly, spotlighting diversity, equity, inclusion, politics, pop culture, and corporate policy. Managed the company’s WordPress website, ensuring seamless updates and content delivery. Directed the production and distribution of a high-impact daily newsletter reaching thousands of engaged readers.* Played a pivotal role in the success of over two dozen high-profile virtual webinars and conferences, from concept to completion. Developed session topics, curated questions, and assisted with scripting and live event coordination. Planned and published comprehensive post-event coverage to extend audience engagement and drive impact.

Greater New York City Area

* Managed a seven-figure annual budget and led a team of 20+ to produce more than 250 pages of editorial content monthly for a portfolio of nationally acclaimed health and wellness magazines, ensuring timely delivery, maximum newsstand sales and subscriber retention, and overall alignment with brand standards.* Directed end-to-end production workflows, including content creation, pagination, routing, approvals, and final release to printer, while maintaining and updating all content management systems (e.g., K4).* Scheduled and led production meetings to monitor article progress, align issue goals, brainstorm future deliverables, and optimize resource allocation. Tracked and managed all issue-related costs, staffing, and production timelines to ensure brand success and financial efficiency.* Collaborated with cross-functional teams, including advertising, digital/video, licensing, circulation, HR, legal, and international divisions, to secure approvals and achieve cohesive project execution across all departments.

Greater New York City Area

* Served as the top editor for all magazine content, approving editorial lineups, managing story assignments, and reviewing and finalizing layouts to ensure alignment with brand voice and editorial standards.* Collaborated with a team of 20+ writers, editors, and designers to plan, produce, and execute each monthly issue, consistently meeting deadlines and budget requirements.* Wrote original content as needed and meticulously edited all copy to maintain accuracy, quality, and engagement across hundreds of pages of health and wellness content.

Greater New York City Area

* Directed all food and nutrition content for the magazine, writing and editing research-based articles, curating original recipes, and conducting interviews with renowned health researchers, celebrity chefs, cookbook authors, and culinary experts.* Oversaw recipe development and editing, approved photography, and organized food reviews to ensure high-quality, engaging content aligned with the magazine’s brand and audience interests.* Managed the end-to-end process for all food and nutrition features, ensuring accuracy, creativity, and excellence in every issue.

Greater New York City Area

* On a freelance basis outside of my regular work, served as project lead, sole editor and primary writer on an annual advocacy publication with a circulation of more than 500,000 distributed across the U.S. each summer. Hired writers, designers, copyeditors and oversaw all timelines and costs.

Emmaus, Pennsylvania, United States

* Managed “Health Bulletins” section of the magazine, overwhelming voted by readers as favorite part of the magazine. Compiled all studies covered in the section, interviewed the experts who didthe research and then wrote up their findings in a concise, easy-to-use manner. While on staff, also won National Magazine Award “Ellie” for my successful and impactful service journalism skills.

Emmaus, Pennsylvania, United States