Brian Cullen Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Seattle, Washington, United States

Greater Seattle Area

Responsible for end to end management of all digital advertising operations across display, video, sponsored content and marketplace product offerings. Provide and manage troubleshooting of all digital advertising campaigns.Monitor campaign pacing and performance against contracted impression goals and client expectations. Work with in-house design teams to develop advertising and content in accordance with IAB and Leafly brand guidelines.Support Leafly US and Canada Sales, Marketing and Content teams to traffic, optimize and deliver complex ad campaigns in accordance with delivery performance benchmarks. Responsible for ad hoc and monthly KPI reporting for all advertising clients. Work cross-functionally with internal stakeholders to forecast and maximize inventory to achieve monthly revenue goals. Work closely with Engineering and Product teams to identify and implement opportunities to increase inventory relevance and value. Collaborate with teams to streamline ad ops related workflows, tools and client-facing documents.Work with 3rd Party and affiliate networks to maximize revenue on unsold inventory. Own relationships with external agency partners to provide support and optimize opportunities site wide.

Greater Seattle Area

• As the primary liaison between Sales, Marketing and external advertising partners, I manage online advertising creative development, intake and site insertion.• Implemented Google DoubleClick for Publishers, AdSense and Mantis Advertising servers.• Work cross-functionally with Brooklyn-based web development team to implement site changes, updatesrelated to advertising placements.• Generate and place HTML tags in WordPress platform for sponsored in-editorial campaigns.• Work with department heads to manage SEO tools and keyword buys.• Manage site priorities across advertising campaigns using Google Analytics and DFP data.• Manage the daily, weekly and monthly advertising schedule.• Creating a monthly forecast to ensure best practices of advertising placement and planning.• Manage creative service jobs to ensure they are on track, on time and on budget.• Publish weekly site performance and advertiser campaign progress reports to Sales and Marketing teams. • Publish weekly SEO/Keyword and organic tra c data• Resource and manage freelance creative work as needed.

Greater Seattle Area

As the primary contact for all creative requests, I managed the workloads of a large team of graphic designers, project managers, production artists and copywriters, using web-based resource management software, delegating projects based on workload, project requirements and skill sets. I managed intake, vetting and prioritization of Brooks creative requests in support of social media, E-commerce, public relations, retail and sales.Input and created work-back timelines for all projects/campaigns including but not limited to web assets, packaging, retail support, catalogs, look books, photo-shoots, video productions, events and product launches.Built and managed functional creative teams in support of all Brooks Global Marketing initiatives. Acted as the primary liaison between Brooks Creative and external freelance agencies to recruit talent, establish statements of work, manage relationships and approve weekly timecards. Ran weekly Traffic team meetings to discuss priorities, time-lines, upcoming projects and workload. Published a weekly Traffic report and executive summary metrics to all Brooks Creative stakeholders. Performed post mortem project analysis, identifying pain-points and adjusting where needed in an effort to continually streamline processes and achieve greater efficiency and precision.Implemented and administered a company-wide creative process and software used for cross-functional project/campaign initiation, scheduling and communication.

Greater Seattle Area

As first point of contact for all PMI graphics requests, I managed the workloads of six graphic designers and two pre-press specialists using web-based PM software, delegating projects based on workload, project requirements and designer-specific skill sets.Oversaw 30-50 creative projects at any given time; prioritized production design queue based on factory time-lines, product design cycles, and customer requirements. Worked as a liaison with Marketing & Product Management teams to execute a variety of complex brand, customer & region-specific graphic design based projects. These included, but were not limited to, packaging development, sales presentations, advertisements, photo-shoots, catalogs, trade shows, sporting events, direct-mail, product promotions, trade-shows, social media, web-development and retail support.Fostered and maintained strong working relationships between graphic design team, internal clients, external vendors and satellite offices in Shanghai, Manila and Amsterdam.As the team's main print buyer I worked frequently with external print vendors managing project time-lines and budgets.Performed quality assurance checks on printed materials, products and packaging samples, making sure items met brand guidelines, legal requirements and client specifications. I then compiled and disseminated feedback to Seattle, Shanghai and EU teams.Ran weekly graphic design team meetings to discuss priorities, time-lines, upcoming projects and workload.Performed post mortem project analyses, identifying pain-points and adjusting where needed in an effort to continually streamline processes and achieve greater efficiency and precision.

Greater Seattle Area

Ran twice daily production meetings to keep morning and swing production staff apprised of priorities and upcoming deadlines.Worked as primary client liaison to internal production teams and external third party vendors.Assisted clients with budget specific print & graphic strategies.Acted as end-of-the-line quality control for proofs sent to clients.Using production software, tracked roughly 15 jobs at a time, ensuring the meeting of productionmilestones.

Greater Seattle Area

Managed multiple projects at a time, each throughout their own course of production.Worked cross-functionally with internal Account Management, Sales and Production teams.Built and maintained longstanding mutually beneficial client relationships.

San Francisco Bay Area

Worked with President and directors to address daily facilities and operational needs.Acted as the Registrar’s alternate, which entailed coding fine art, tracking art between locations,allocating sold art, and assigning shipping information to sales orders. Hung, wired and handled art on a daily basis. Determined operational requirements necessary for all special events and artist openings. Maintained inventories of galleries and storage facilities.

Bachelor'S Degree, Radio, Television, And Film

Bachelor'S Degree, Radio, Television And Film