Brian Sumner Email & Phone Number

Overland Park, Kansas, United States

Overland Park, Ks

• I served as the primary liaison between Archer and clients for all performance marketing products—providing thought leadership, on-going communication, monthly/quarterly media plans, and campaign performance analysis.• I identified and initiated opportunities to cross-sell/upsell clients on company products and services.• I managed digital marketing campaign budgets on a monthly basis, ensuring adherence through technical platforms, while identifying/communicating additional opportunities where available. • I monitored, analyzed, and troubleshot campaign performance through technical platforms and performance data. I helped develop strategies to meet client goals and grow campaigns/client partnerships.• I also managed all aspects of new client relationships, including onboarding/integrations process through campaign management.

Overland Park, Ks

• I used data, industry trends, competitive research and consumer insights to identify, prepare, and present strategic marketing solutions designed to drive business growth.• I managed the oversight of client budgets and billing to ensure that each client's scope of work has been designed to efficiently use agency resources and achieve client business goals.• I was paramount in Identifying and expanding relationships with new revenue opportunities for assigned clients, including marketing automation, digital tactics and website optimization.• And I was responsible for the development, motivation, supervision, and training of dozens of team members.

Lee'S Summit, Mo

• I developed and implemented yearly strategic marking plans using an integrated marking communications approach for multiple high-level clients.• I wrote content for all client materials including marketing collateral, advertising supporting materials, presentations, media relations, social media, newsletter, print ads and websites.

Overland Park, Ks

• I managed the day-to-day relationship with three of the agency’s top four revenue-generating clients. • I successfully led key agency and client personnel in the development and execution of marketing plans, ensuring projects are completed on time, within budget and with minimum disruption.

Lenexa, Ks

• I created and optimized interactive Pay-Per-Click advertising campaigns across various search engines and content networks (Google and Yahoo).• I researched and implemented campaigns across various search engines and vendors to expand client reach across many channels to gain optimal lead volume.

Lenexa, Ks

•I was responsible for creating and managing integrated marketing campaigns that drive account growth and cultivate long term client partnerships.•I assisted the Vice President of Interactive Strategy in departmental budgets and forecasting, along with implementing and monitoring new processes and procedures

•I helped grow the team by 160% in five-year period while supervising and mentoring team in creation and management of all cost-effective direct marketing campaigns, including mail, email and telecommunications channels.•I coordinated all aspects of each direct mail campaign including strategic planning, execution and reporting.

• I assisted Media Director in the oversight of 40 Planners, Buyers and Analysts to ensure that the direct response media plans are implemented and budgets are met for over 100 full-service clients on a monthly basis. • I negotiated quarterly and annual media schedules for local Television, Newspaper and Radio vendors in markets across the United States and Canada.

Bachelor'S, Psychology

Education record