Brian Werner Email & Phone Number

• Directing teams of cross-functional digital marketing specialists in developing and executing comprehensive paid search strategies for a diverse portfolio of clients• Lead point of contact for driving strategic account growth• Collaborating with clients to understand business goals and align paid search strategies with broader marketing objectives• Monitoring & and overseeing PPC advertising campaigns in Google Ads, YouTube, Microsoft Ads, Amazon, and other 3rd party advertising… Show more • Directing teams of cross-functional digital marketing specialists in developing and executing comprehensive paid search strategies for a diverse portfolio of clients• Lead point of contact for driving strategic account growth• Collaborating with clients to understand business goals and align paid search strategies with broader marketing objectives• Monitoring & and overseeing PPC advertising campaigns in Google Ads, YouTube, Microsoft Ads, Amazon, and other 3rd party advertising platforms• Conceptualizing and collaborating on the implementation of tracking and analytics solutions to measure success on key performance indicators• Establishing bidding strategies based on business goals and targets with an audience first approach• Analyzing various data sources and sets to maximum efficiency while identifying opportunities for growth• Establishing and managing advertising investments while also effectively maximizing profitability within those investments Show less

El Segundo, Ca

El Segundo, Ca

• Emphasized marketing potential in an online environment • Customized advertising packages to meet clients’ individual needs• Built and fostered relationships with potential and existing clients• Pro-actively managed and optimized social media initiatives• Delivered and explained real-time analytics upon request • Assessed account activity through various online applications• Contributed to promotional email marketing tactics

Greater Los Angeles Area

• Planned, organized, and managed events for clients including Toyota, Heineken, Qualcomm, and California Olive Ranch• Improved problem solving tactics within supporting departments• Enhanced databases for various client programs• Expedited event planning and improved reporting• Generated recaps and reports pertaining to event activation• Implemented processes to streamline field communications• Performed ongoing investment analysis• Mentored interns to develop their… Show more • Planned, organized, and managed events for clients including Toyota, Heineken, Qualcomm, and California Olive Ranch• Improved problem solving tactics within supporting departments• Enhanced databases for various client programs• Expedited event planning and improved reporting• Generated recaps and reports pertaining to event activation• Implemented processes to streamline field communications• Performed ongoing investment analysis• Mentored interns to develop their marketing talents and potential• Created training materials and client facing proposals• Spearheaded social media to make an impact Show less

Greater Los Angeles Area

• Increased sales of consumer products for reputable retailers including Sears, Best Buy, Michaels, Sam’s Club, and Costco in Canada and nationwide by building positive brand awareness of consumer products • Implemented strategic fulfillment practices and procedures which became standardized• Designed original graphics and logos for intranet site as Microsoft SharePoint Administrator • Created and programmed computer generated forms, field demonstration reports, and client… Show more • Increased sales of consumer products for reputable retailers including Sears, Best Buy, Michaels, Sam’s Club, and Costco in Canada and nationwide by building positive brand awareness of consumer products • Implemented strategic fulfillment practices and procedures which became standardized• Designed original graphics and logos for intranet site as Microsoft SharePoint Administrator • Created and programmed computer generated forms, field demonstration reports, and client faced reporting• Maintained social media (Facebook, Twitter and Linkedin) presence for online platforms Show less

Greater St. Louis Area

• Produced and managed events for Nestle Purina, Hallmark, The Salvation Army, NASCAR, Rayovac and National Grid• Handled on-site client communication and event reporting• Established fundraiser gaining $20,000 in revenue for local organizations by up selling consumer products • Published in Rally to Rescue magazine• Facilitated and creatively constructed an event blog for Purina Pro Plan Rally Across America reaching an average of 45,000 monthly page views

• Wrote and edited ad copy, fundraising and cover letters, press releases, feature articles and media alerts• Event Planning• Research and Design• Editing• Volunteer Management