Briana M. Email & Phone Number

New York, Ny, Us

Orchestrated global brand campaigns and content strategies as the sole Global ContentStrategy Lead for a leading SaaS EdTech company. Led the development and executionof data-driven digital marketing campaigns, achieving a 43% brand recall increase,82% traffic surge across web and social media including a 20% boost in organic searchtraffic, and a 30% rise in lead acquisition resulting in +$200M in closed pipeline.

Attained $100,000+ in new business and over 90% customer retention by globallydirecting SPC's academic planner brand strategy. Established global multi-channelapproach boosting online visibility 800% and realizing $3 million in earmarked revenue.Executed an influencer marketing strategy resulting in a 20% revenue increase and a 25% boost in organic reach for global K-12 planner sales.

Secured a 90% first-year hire retention growth through the TCS ALIGNprogram, attracting 300+ attendees and optimizing college recruitment, onboarding, benefits alignment, and global diversity. Revamped recruitment strategy through campus partnerships, content creation, engagement, and onboarding. Directed a team of 15+ recruiters, consolidating TATA's campus presence with resource allocation, training, and strategic alignment, reaching 8K+ prospective candidates. Crafted a cohesive national brand strategy through digital and print marketing, achieving DEI objectives and meeting KPI benchmarks.

Newark, New Jersey

Conceptualized, planned, marketed, and moderated Rutgers Business School’s first ever MBA Her Way event to recruit female MBA candidates, highlight local female business owners and entrepreneurs, and address gender inequality. Resulted in over 30% success rate in closing yield in admission & 42% overall female enrollment for Falll 2020 MBA program.

Montclair Nj

The Graduate School

Cupertino, California

Redwood School

Redwood School

Parsippany, New Jersey

Montclair, New Jersey

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Master Of Arts In Teaching, Elementary Education, K-6

- Full scholarship recipient