Brian Gleeson Email and Phone Number
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More than 15 years' success developing high-impact stories and marketing programs that determine how customers, partners, analysts, and employees talk about enterprise software businesses.Hands-on, customer-first executive with history of leading product marketing initiatives across multiple platforms to drive demand, and positive customer engagement. Former journalist, expert in all matters related to content and channel optimization, brand consistency, segmentation, analytics and meaningful measurement. Skilled at partnering with executive teams to develop vision and unique value propositions, while executing with speed and precision to achieve pipeline goals. Relational leader who inspires successful collaborations.Expertise:• Product marketing• Positioning & Messaging• Go-to-market planning• Analyst relations• Sales enablement• Alliance marketing• Enterprise security software• Public relations• Executive communications• Vertical marketing• Branding
Proofpoint
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- proofpoint.com
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Product Marketing, Information And Cloud SecurityProofpoint Sep 2021 - PresentSunnyvale, California, Us
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Head Of Product Marketing, InfinityCheck Point Software Technologies, Ltd. Apr 2020 - Sep 2021Redwood City, California, UsCheck Point Infinity is the first modern, consolidated cyber security platform built to prevent today's most sophisticated attacks across networks, endpoints, mobile and IoT devices. Powered by the world's largest threat intelligence network, Infinity is centrally managed to mitigate attacks effectively in real time. Charged with creating and driving global go-to-market. Lead team of three product marketers driving market awareness, content marketing, building sales pipeline, and enabling field organization to sell to C-level buyers. -
Head Of Product Marketing, Threat PreventionCheck Point Software Technologies, Ltd. Apr 2018 - Apr 2020Redwood City, California, UsLed team of five product marketers focused on Check Point’s SandBlast portfolio of advanced threat prevention solutions for network, endpoint and mobile security. • Analyst relations - Positioned product set for favorable placements in multiple Gartner MQs, Forrester Waves, IDC Marketscapes, and NSS Lab market tests.• Content marketing – Managed content lifecycle, generating 34K downloads in 2019 and 128% growth in web page views• Thought leadership – Developed industry surveys and in-house cyber threat research to build awareness of emerging technologies, such as mobile security and advanced threat prevention• Frequent speaker at industry events
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Head Of Product Marketing, Mobile SecurityCheck Point Software Technologies, Ltd. Oct 2015 - Apr 2018Redwood City, California, UsCreated and drove global go-to-market for Check Point’s mobile security solutions in key marketing segments. Developed product positioning and messaging. Drove outbound marketing strategies to improve awareness, share of voice, sales pipeline and market position. Owned all customer-facing content development. Responsible for developing key thought leadership and solution topics. Led team of three product marketers.• Enabled and co-marketed with technology, carrier, and reseller partners• Led highly-successful threat research campaigns, including SideStepper, HummingBad, QuadRooter, and Gooligan, each generating hundreds of thousands in direct pipeline• Built tool kit that enabled sales teams to clearly position new, emerging technologies
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Director Of MarketingMarble Security, Inc. (Acquired By Proofpoint) 2012 - 2015AppHawk by Marble Security is a mobile threat intelligence solution for the enterprise. It offers automated controls for malicious apps that leak sensitive corporate data, dynamically assesses threat levels and where data is sent, and assures the safety of BYOD rollouts for iOS and Android.• Positioned and messaged company's offering from customer discovery through launch• Governed information architecture of website• Project lead for all website initiatives• Optimized website for SEO• Defined content strategy and content calendar• Led development of blogs, reports, white papers, sales tools• Developed core messages for business development, sales, press and analysts• Partner marketing and enablement• Managed PR and creative agencies
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Director, Strategic CommunicationsHightail 2011 - 2012San Mateo, California, UsWith millions of registered users in 193 countries and 98 percent of the Fortune 500, Hightail is the go-to file collaboration service for both consumers and the enterprise. The company‘s online services span from simple file sharing to complete collaboration services that allow users to securely share, sign and access content from any mobile device or PC.Broad content development responsibilities include:• Web content strategy and information architecture• Web content development: video and copy• Enterprise positioning and messaging• PR content• Executive communications• Enterprise sales tools: white papers, data sheets, competitive positioning• Creative agency management -
Director, Strategic CommunicationsPivotlink 2010 - 2011Developed content strategy to communicate company value, momentum and customer satisfaction. Used corporate website, social media, online business publications, SEM and customer success to condition market. Reported to CMO.• Led re-launch of corporate website, including design services, development, IT, demand generation marketing• Developed information architecture and content for unique, segmented buyers• Lead on corporate positioning and messaging, developing CEO pitches to industry conferences and investors, by-lined articles, blog posts, white papers, customer success stories, and sales tools
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PrincipalGleeson Consulting 2008 - 2010Hired gun to tech companies, providing web content strategy and content development, product positioning and messaging, strategic communications and go-to-market planning. Selected clients include: Adobe, Silver Tail Systems, Aria Systems, Sanmina-SCI.
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Director, Communications StrategyBea Systems 2007 - 2008UsCreated and executed global strategic communications plans for CEO and Executive Leadership Team.• Crafted all CEO communications, including keynote speeches, press conference scripts, customer/partner presentations, and video content• Collaborated with EVP of Sales, CMO, EVP of Services, and CTO to articulate strategic initiatives for press, analysts, and internal teams• Served on crisis communications team• Reported to VP of Corporate Communications -
PrincipalBgleeson Consulting 2006 - 2007Consulted with leading technology firms to create strategic go-to-market plans, new product positioning and messaging, executive communications, thought leadership content, and new product launches.• Repositioned Interwoven's offerings and solutions to support customer experience management• Created core-messaging documents, thought leadership papers, sales tools, and inside sales scripts• Increased sales for Adobe enterprise server product 14% by re-launching product, developing high-impact go-to-market plan, optimizing messaging, and enabling both direct and channel sales teams• Created inbound sales communications plan for HP's enterprise-wide account management initiative that included cascading communications from corporate, regional, and local sales executives
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Group Manager, Alliance MarketingAdobe Systems 2003 - 2006San Jose, Ca, UsMaximized revenue through partnership with IBM Software Group, collaborating with IBM and Adobe product management, product marketing, and sales leaders to articulate joint solutions in financial services and state/local government sectors.• Developed and executed global go-to-market plan, including sales enablement and demand generation programs, marketing communications, and public relations• Led cross-functional teams of product management, product marketing, field marketing, corporate marketing, corporate communications, and regional sales teams in United States, Europe, and Asia• Managed $750K annual budget plus $200K in IBM co-marketing funds -
Director, Alliance MarketingBea Systems 2002 - 2003UsLed worldwide marketing efforts for BEA and Hewlett-Packard alliance.• Developed and executed global go-to-market plan, lead generation programs, and sales tools• Built and led cross-functional teams comprised of sales, product marketing, product management, field marketing, corporate marketing, and public relations personnel
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Director, Corporate MarketingBea Systems 2001 - 2002UsLed five-member team that leveraged customer successes to produce sales tools, marketing collateral, video and ROI-focused content to support sales managers and field representatives.
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Director Of MarketingPeppers And Rogers Group 1999 - 2001Built internal marketing organization and developed all marketing communications for six U.S. and nine international offices.• Led creative development of all on- and off-line communications including positioning, messaging, branding, advertising, public relations, and events• Negotiated contracts with and managed marketing, PR, email, and video/audio production agencies• Managed $1.6M budget and 14-person team of writers, designers, project managers, PR professionals, and e-marketers
Brian Gleeson Skills
Brian Gleeson Education Details
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Lake Forest CollegeComparative Literature
Frequently Asked Questions about Brian Gleeson
What company does Brian Gleeson work for?
Brian Gleeson works for Proofpoint
What is Brian Gleeson's role at the current company?
Brian Gleeson's current role is Product marketing executive, cyber security, network, endpoint, cloud, mobile, IoT.
What is Brian Gleeson's email address?
Brian Gleeson's email address is bg****@****int.com
What is Brian Gleeson's direct phone number?
Brian Gleeson's direct phone number is +165099*****
What schools did Brian Gleeson attend?
Brian Gleeson attended Lake Forest College.
What are some of Brian Gleeson's interests?
Brian Gleeson has interest in Thought Leadership, Alliance Marketing, Executive Speech Writing, Content Marketing, Crisis Management, Communications Excellence, Mobile Security, Relationship Marketing, Customer Advocacy.
What skills is Brian Gleeson known for?
Brian Gleeson has skills like Product Marketing, Demand Generation, Enterprise Software, Go To Market Strategy, Messaging, Strategy, Strategic Partnerships, Product Management, Content Strategy, Thought Leadership, Content Development, Marketing Communications.
Who are Brian Gleeson's colleagues?
Brian Gleeson's colleagues are Michael Sarmiento, Heidi Clinefelter, Cherie Reilly, Susana Vas Aldea, Flavio Davini, Craig Temple, Amélie De Braux.
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