Brian Moore Email & Phone Number

New York, Ny

_Lead the creation of programmatic advertising proposals / onboarding for the cannabis MSO and SMB clients for our Enterprise and Regional sales teams (accounts with 25-750K ACV)._Leverage relationships with clients to identify and sell through expansion opportunities for additional Surfside services. _Identify points of friction within Surfside’s operations, and collaborate with team leads on the adoption of new processes across departments while increasing our efficiency, win rate… Show more _Lead the creation of programmatic advertising proposals / onboarding for the cannabis MSO and SMB clients for our Enterprise and Regional sales teams (accounts with 25-750K ACV)._Leverage relationships with clients to identify and sell through expansion opportunities for additional Surfside services. _Identify points of friction within Surfside’s operations, and collaborate with team leads on the adoption of new processes across departments while increasing our efficiency, win rate, and cross department collaboration. _Mentor colleagues to help them navigate their roles and develop the skills necessary for them to reach their career goals. Show less

New York, Ny

_Recruited internally to help start the Branding team and codify how The Sasha Group approaches strategy. _Uncovered distinct opportunities to inform verbal & visual identity, brand strategy, and brand activations for pre-launch to established CPG, entertainment, food & beverage, and technology companies. _Conducted first-party research and utilized Helixa, Brandwatch, Canvas8, and Mintel for second-party research.

Chattanooga, Tn

_Introduced Utz Snack Foods to our creative approach leveraging lo-fi production paired with cultural relevancy to establish authentic connections with consumers while extending their marketing budgets across more activations. _Expanded upon our consulting for NASCAR’s marketing teams and created a strategic framework for their Partnerships team on how to approach their annual NASCAR Salutes program _Led consultation for five small and mid-sized cultural organizations through Bloomberg… Show more _Introduced Utz Snack Foods to our creative approach leveraging lo-fi production paired with cultural relevancy to establish authentic connections with consumers while extending their marketing budgets across more activations. _Expanded upon our consulting for NASCAR’s marketing teams and created a strategic framework for their Partnerships team on how to approach their annual NASCAR Salutes program _Led consultation for five small and mid-sized cultural organizations through Bloomberg Philanthropies’ Arts Innovation and Management program to strengthen their marketing knowledge and identify growth opportunities. _Created training materials and led onboarding for all new members of our Client Service team. Show less

Chattanooga, Tn

_Oversaw $2MM in media spend and creative production for Ole Smoky Moonshine as we surpassed sales goals while navigating the onset of the pandemic._Collaborated with NASCAR’s Social & Digital marketing teams to help them modernize content distribution across their ecosystem and transition to bring their paid media executions in-house. _Led the team that brought to life Pizzeria Locale's new brand strategy across social and digital. Executed their first paid media campaigns which lead… Show more _Oversaw $2MM in media spend and creative production for Ole Smoky Moonshine as we surpassed sales goals while navigating the onset of the pandemic._Collaborated with NASCAR’s Social & Digital marketing teams to help them modernize content distribution across their ecosystem and transition to bring their paid media executions in-house. _Led the team that brought to life Pizzeria Locale's new brand strategy across social and digital. Executed their first paid media campaigns which lead to the approval of four new locations in addition to the three already open. Show less

Chattanooga, Tn

_In January of 2019 VaynerMedia’s Chattanooga office and a small team from NYC spun out to form The Sasha Group._Created and implemented workshops, educational sessions, and training materials for SMBs as we navigated the non-Fortune 100 market.

Chattanooga, Tn

_Developed educational materials for NASCAR’s Driver marketing Team on the value of drivers investing in their personal brands and implemented updated strategies for drivers and industry stakeholders._Led day-to-day communications with Eagle Family Foods and launched a campaign featuring Sir Mix-A-Lot.

Chattanooga, Tn

Chattanooga, Tn

Kansas City, Missouri

Online Social Influence Lab_Administered and assisted with the design of experimental sessions_Researched aggression and morality in video games and the impact of social media on social behavior and self-regulation

Master Of Business Administration (M.B.A.), Strategic Management And Marketing

Bachelor’S Degree, Psychology

Activities and Societies: Men's club ultimate

General Studies