Manage and execute strategy-driven lead and demand generation campaigns using an assortment of tactics to drive results including: inbound marketing, search engine marketing, social media, content marketing, and paid channels.Working as a member of a team I contribute, both personally and through delegation, to marketing campaign direction for B2B clients to generate leads, engage users, and nurture opportunities.Provide analysis and insights of success measures to drive results for clients.

Support B2B clients by delivering successful inbound marketing campaigns via a varierty of tactics including: Content development, SEO, Paid search and email marketing.Analyze results and provide competetive analysis that measures and shapes campaigns.Promote content through media outreach and syndication opportunities to increase lead generation.

As Director of the eCommerce & Marketing practices at The Jay Group I am responsible for the strategy, planning, development and execution for both client eCommerce activity and online marketing as well as internal marketing and lead generation.

eFashionSolutions LLC is a leading provider of eCommerce services for apparel, accessories, lifestyle & entertainment brands. Through scalable, proprietary technology, and fashion forward services, eFS delivers quicker eCommerce success to premier fashion brands.Sr. Director Operations - Studio* Day-to-day operational leadership of the photography practice for both our ecommerce-platform clients and stand alone studio accounts.* Manage both internal and an extensive freelance network of creative resources to ensure timely, cost effective delivery that aligns with brand aesthetic and established style guides.* Developed financial reporting controls to ensure and report profitability metrics to Executive Mgmt.* Key clients include Christian Louboutin, Eloquii by The Limited, Lacoste, New Era.

GSI Commerce is a leading provider of e-commerce and interactive marketing services for the world’s premier brands and retailers. GSI works with more than 500 companies worldwide, providing them with e-commerce technology, fulfillment, customer care and marketing services and reports net revenues in excess of $1B annually.• Day-to-day operations of the Studio & Product Content Services department • Managed team of over 40 creative professionals • Delivered photography and product descriptions to over 40 retail clients including Calvin Klein, Aeropostale, Toys R Us, Dick’s Sporting Goods, NFL, NASCAR, Christopher & Banks, Tumi, Betsey Johnson, Haggar • Profitably managed $8M portfolio providing a scalable operation that produced the highest quality work with an emphasis on strong client satisfaction and perceived value • Consultative sales support and contract negotiations• Enabled double-digit y/y growth for ecommerce businesses through compelling photo and copy• Delivered art direction and developed scalable processes that balanced quality with efficiency• Recruited, hired, trained and mentored full time team and cultivated freelance network• Developed proprietary scripting and database systems to automate and streamline workflows

Tom Weigand, Inc. has been meeting the needs of clients in Reading, PA for over 35 years specializing in location and studio photography for commercial industrial and advertising projects Tom's experience with commercial and architectural photography earned him several awards including a Clio and an Addy for excellence in advertising• Lead photographer specializing in commercial, industrial, architectural and portrait photography • Key clients included Redner’s Markets, Grossfillex furniture, Baldwin Brass and Decca batteries

Rodale is the authoritative source for trusted content in health, fitness, and wellness around the world reaching more than 70 million people through its media properties, trade books, online properties and integrated marketing solutions. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, Organic Gardening, and Mountain Bike as well as highly acclaimed books on health, fitness, cooking, gardening and spirituality.• Pioneering digital photographer for an international magazine and book publisher • Specialties included portrait, product, still life and lifestyle photography for magazines including Prevention and Men’s Health and our marketing department and book division.