Brittany Hennessy Email and Phone Number
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Product leader and industry pioneer who has architected creator platforms and programs that helped transform influencer marketing into the creator economy. Author of INFLUENCER (100K+ copies, 6 languages), the book that established foundational frameworks for creator monetization and platform development.As a strategic product leader and advisor, I've:• Built and scaled multiple creator platforms from concept to acquisition• Led technical resource management across $100M+ in creator partnerships• Developed industry-standard frameworks for platform adoption and scalability• Guided multiple creator platforms through critical growth stages• Created enterprise-grade product solutions now used industry-wideCurrently leading product strategy and platform integration while directing The Influence Suite, an exclusive intelligence society for ambitious creators. This unique position provides strategic insight into both enterprise platform needs and creator technical requirements, informing product decisions that drive platform adoption, technical innovation, and sustainable scaling.My expertise spans the full product lifecycle:• First-in-seat product leadership roles• Platform development and integration• Technical resource management• Enterprise implementation• Strategic acquisitionsNamed among the Global Top 30 Leading Women in Creator Economy and Top 100 Most Influential People in Influencer Marketing. Regular judge for the Influencer Marketing Awards and Shorty Awards, and featured expert in Wall Street Journal, Business of Fashion, USA Today, and ABC's Nightline on the evolution of creator platforms and digital influence.Seeking transformative product leadership opportunities to shape how enterprises build, scale, and optimize creator platforms. Particularly interested in organizations navigating the evolution from traditional creator marketing to sophisticated platform development.Open to discussing strategic product opportunities via LinkedIn message.
Sprout Social, Inc.
View- Website:
- sproutsocial.com
- Employees:
- 1728
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Vice President, Social Intelligence EvangelismSprout Social, Inc.New York, Ny, Us
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Head Of Influencer MarketingEby Aug 2024 - PresentNew York, Ny, UsContinuing to pioneer new models while advising platforms and brands on strategic growth• First-in-seat executive architecting creator strategy with 8-figure revenue target• Drive enterprise vision and implementation managing 7-figure partnership portfolio• Lead cross-functional team of 7, reporting directly to CRO with CEO oversight• Pioneered transformative platform integration achieving record-breaking creator revenue in first quarter -
Author + Audio Book NarratorInternational Best Selling Author, Influencer / The Influencer Whisperer Jul 2018 - PresentDefining industry standards through thought leadership that became required reading globally• Authored industry-defining book dubbed "the influencer marketing bible" by Forbes• 100K+ copies sold across 10+ countries including China, Brazil, and Turkey• Required reading at major agencies, brands, and universities• Personal narrator of audiobook edition and exclusive hardcover with bonus content -
Senior Director, Creator Acquisition & EducationHowl Jul 2023 - Aug 2024New York, New York, UsArchitecting next-generation creator acquisition frameworks and enterprise education programs• Transformed creator acquisition model through innovative paid trial program• Led strategic education initiatives for enterprise retail partners (Ulta, Nordstrom, Nike)• Architected vertical-specific activation framework driving sustained brand engagement• Developed comprehensive creator progression system improving platform retention -
Head Of Creator Relations At Collective Voice (Formerly Shopstyle Collective)Rakuten Aug 2022 - Jul 2023Setagaya-Ku, Tokyo, JpScaling creator partnerships through innovative platform development and strategic programs• First-in-seat executive building creator relations division with 10+ total reports• Led product strategy and roadmap development based on creator ecosystem needs• Designed accelerator program driving platform adoption and creator success• Strengthened strategic partnerships through high-impact events and activations -
Senior Director, Influencer Strategy & Talent PartnershipsHearst Magazines Jan 2018 - Sep 2018New York, Ny, UsBuilding the frameworks that would become industry standard for creator programs• First-in-seat establishing creator strategy across all digital properties• Built foundational frameworks now standard across industry•Led successful integration of print and digital creator initiatives post-acquisition• HearstLab advisor guiding portfolio companies through successful exits -
Director, Influencer TalentHearst Magazines Jun 2016 - Jan 2018New York, Ny, Us
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Associate Director, Social Strategy & InfluenceHorizon Media Dec 2014 - Jun 2016New York, New York, UsPioneering agency-side creator programs before "influencer marketing" was mainstream• First-in-seat executive establishing agency's creator division and strategic framework• Led winning creator strategy for $400M entertainment pitch, setting new industry standard• Pioneered first-ever creator campaigns for major networks and CPG brands• Architected scalable creator program maintaining excellence through multiple transitions• Developed cross-channel activation model driving successful brand launches
Brittany Hennessy Skills
Brittany Hennessy Education Details
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Cardozo School Of LawFamily Law -
Rutgers UniversityJournalism And Media Studies & Philosophy
Frequently Asked Questions about Brittany Hennessy
What company does Brittany Hennessy work for?
Brittany Hennessy works for Sprout Social, Inc.
What is Brittany Hennessy's role at the current company?
Brittany Hennessy's current role is Vice President, Social Intelligence Evangelism.
What is Brittany Hennessy's email address?
Brittany Hennessy's email address is br****@****ail.com
What is Brittany Hennessy's direct phone number?
Brittany Hennessy's direct phone number is +121273*****
What schools did Brittany Hennessy attend?
Brittany Hennessy attended Cardozo School Of Law, Rutgers University.
What are some of Brittany Hennessy's interests?
Brittany Hennessy has interest in Digital Media Platforms, Talent Wrangling, Consulting, Experiential Marketing, Blogging, Event Production, Mentoring, Digital Marketing, Millennial Branding, Branding.
What skills is Brittany Hennessy known for?
Brittany Hennessy has skills like Blogging, Social Media, Influencer Marketing, Branded Content, Social Media Marketing, Talent Management, Content Strategy, Entertainment, Writing, Contract Management, Advertising, Marketing.
Who are Brittany Hennessy's colleagues?
Brittany Hennessy's colleagues are Camila Valerio, Sophia Ismat, Alyssa Bybee, Silvia Sacchi, Matthew Wade, Hailey Urbach, Mike Test Goode.
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