Britt Ayotte Email & Phone Number

Edmonton, Alberta, Canada

Building off of my work at the Associate level, I am focused on boosting Amii’s brand awareness, reaching new audiences, growing Amii’s subscriber base, and proving our impact through storytelling:➡️ Lead inbound content strategy and development, researching trends and evergreen topics, and sourcing and sharing stories that resonate with each of our target audiences➡️ Conduct audits to determine effectiveness of specific content pieces and content types ➡️ Project lead marketing… Show more Building off of my work at the Associate level, I am focused on boosting Amii’s brand awareness, reaching new audiences, growing Amii’s subscriber base, and proving our impact through storytelling:➡️ Lead inbound content strategy and development, researching trends and evergreen topics, and sourcing and sharing stories that resonate with each of our target audiences➡️ Conduct audits to determine effectiveness of specific content pieces and content types ➡️ Project lead marketing strategy and delivery for individual product and program offerings ➡️ Support and coach MarComm colleagues as we collectively manage competing, deadline-driven demands➡️ Write, edit and proofread content with a critical eye for cohesion, flow and accuracyKey achievements:⭐ Keeping the MarComm team’s content development on track by coordinating our monthly strategy, leading content contributor team meetings, identifying roadblocks and process improvements, and reporting progress up through concise updates⭐ Assisted during the rapid growth of the MarComm team (more than doubling over one year) – coaching new team members on methods and processes, staying steadfastly supportive as they learn, and encouraging them to suggest changes and improvements Show less

Edmonton, Alberta, Canada

As one of the original members of Amii's MarComm team, I made fundamental contributions to the company's reputational growth and process development: ➡️ Co-developed and managed Amii’s digital media strategy and presence; from information infrastructure and content ideation to day-to-day execution and engagement analysis➡️ Identified storytelling opportunities and developed content to promote Amii's scientific excellence, program offerings, partner engagements and community… Show more As one of the original members of Amii's MarComm team, I made fundamental contributions to the company's reputational growth and process development: ➡️ Co-developed and managed Amii’s digital media strategy and presence; from information infrastructure and content ideation to day-to-day execution and engagement analysis➡️ Identified storytelling opportunities and developed content to promote Amii's scientific excellence, program offerings, partner engagements and community involvement➡️ Collaborated with internal teams to position and brand individual product and program offerings ➡️ Designed marketing project processes to ensure consistency in quality and customer brand experience➡️ Defined and monitored relevant metrics in order to continually iterate and improve efficiency and audience engagement Key achievements:⭐ Growing Amii's social media audience from around 2k followers across 2 channels to more than 24.5k followers across 4 channels; a 1043% increase over 4 years⭐ Designing Kanban-based processes for content management and social media, capturing work so effectively that our "missed opportunity" content metric consistently remained under 2%⭐ Fully leading the creation of Amii’s Impact Report in 2021 & 2022, building the process from scratch⭐ Helping to form and execute GTM digital marketing strategies for several programs and products, including the ML Technician course, ML Foundations classes, the Machine Learning Exploration program and the Level Up program⭐ Created a comprehensive template for client-facing reports; it has been in use since 2019 and has streamlined report-writing from the Amii side, while also ensuring our clients consistently receive concise and actionable materials Show less

Acted as local media relations representative for BiteTV's Felt Up, as well as PR Director for several music events and festivals produced by Connected Events in the Edmonton, Calgary and Saskatoon areas. Wrote and designed websites for clients including The Shoe Shine Shack, High Impact Resumes Ltd. and Ayotte Consulting. Worked on branding and digital media strategy for Uncle D.Key Achievements:⭐ The events/festivals of Connected Events were granted several articles and mentions… Show more Acted as local media relations representative for BiteTV's Felt Up, as well as PR Director for several music events and festivals produced by Connected Events in the Edmonton, Calgary and Saskatoon areas. Wrote and designed websites for clients including The Shoe Shine Shack, High Impact Resumes Ltd. and Ayotte Consulting. Worked on branding and digital media strategy for Uncle D.Key Achievements:⭐ The events/festivals of Connected Events were granted several articles and mentions in the Edmonton Journal and the Calgary Herald, as well as TV and radio interviews, blog buzz/giveaway promotions and an event profile in the national publication Exclaim!⭐ Bite TV’s Felt Up received coverage including a morning remote on City Television’s Breakfast Television and a segment on CTV’s Alberta Primetime⭐ Worked within the budgets of local businesses to deliver high-quality website and communications work Show less

Edmonton, Alberta, Canada

Managed the day-to-day operations of the marketing and communications department, including: ➡️ Development and implementation of short- and long-term workplans for projects and initiatives➡️ Management of two direct reports➡️ Working with marketing and community partners to advance the ACAC’s presence and reputation➡️ Developing digital media strategies to inform and engage target audiences➡️ Environmental scanning for identification of emergent issues and… Show more Managed the day-to-day operations of the marketing and communications department, including: ➡️ Development and implementation of short- and long-term workplans for projects and initiatives➡️ Management of two direct reports➡️ Working with marketing and community partners to advance the ACAC’s presence and reputation➡️ Developing digital media strategies to inform and engage target audiences➡️ Environmental scanning for identification of emergent issues and opportunities➡️ Light design work (Adobe Creative Suite) ➡️ Management and content development for ACAC website, both internal and external➡️ Media relations, including outreach, coordination, submission of feature articles/news stories to relevant publications and coaching spokespeople when necessaryKey Achievements:⭐ Coordinated two monthly e-newsletters, as well as one bi-monthly e-newsletter, including storyboarding, timeline development, assignment meetings, writing, editing, programming and contact list maintenance⭐ Led the position development and consequent hiring of two employees, and managed these employees with great care (with a focus on training and skill development, meaningful feedback, and weekly check-ins) Show less

Edmonton, Canada Area

Provided public relations project management and support in several areas, including: ➡️ Communications planning and implementation for community initiatives➡️ Digital media content strategy planning and execution➡️ Monitored effectiveness of campaigns through website and social media analytics➡️ Provided recommendations for continuous community initiative program improvement based on post-campaign evaluation➡️ Media relations, including crafting media materials… Show more Provided public relations project management and support in several areas, including: ➡️ Communications planning and implementation for community initiatives➡️ Digital media content strategy planning and execution➡️ Monitored effectiveness of campaigns through website and social media analytics➡️ Provided recommendations for continuous community initiative program improvement based on post-campaign evaluation➡️ Media relations, including crafting media materials, pitching/outreach, key message development and coordination➡️ Worked with subject matter experts to develop digital content and marketing/communication materialsKey Achievements:⭐ Pitched and obtained numerous earned media stories⭐ Launched the Toasty Toes Sock Drive in 2015, a province-wide initiative to gather socks for homeless Albertans; the initiative was nominated for a United Way Red Tie Gala Award⭐ Project lead on the ACAC’s World Spine Day efforts, which placed Runner Up in the Professional Associations category in the World Federation of Chiropractic’s 2015 World Spine Day Competition⭐ Performed a full content and information architecture audit and rewrite of the ACAC website in 2017, pulling both the public-facing and member-side pages into a logical structure with consistent style and tone Show less

Acted as project lead and support for multiple clients simultaneously, including: ➡️ Secured print, television, radio and web coverage for clients➡️ Crafted media materials (media releases, PSAs, media call/op notices and media kits)➡️ Developed and implemented social media plans➡️ Planned and hosted media calls/ops ➡️ Acted as on-site media liaison during events➡️ Researched relevant media to develop strategic pitches➡️ Researched digital media trends and best… Show more Acted as project lead and support for multiple clients simultaneously, including: ➡️ Secured print, television, radio and web coverage for clients➡️ Crafted media materials (media releases, PSAs, media call/op notices and media kits)➡️ Developed and implemented social media plans➡️ Planned and hosted media calls/ops ➡️ Acted as on-site media liaison during events➡️ Researched relevant media to develop strategic pitches➡️ Researched digital media trends and best practicesKey Achievements:⭐ Facilitated media junkets for such clients as Broadway Across Canada and Cirque du Soliel⭐ Acted as on-site media liaison for the Edmonton International Fringe Theatre Festival, Edmonton International Street Performers Festival and Kaleido Family Arts Festival⭐ Received multiple Arts & Life section front-page covers in the Edmonton Journal including Ethan Russell at Festival Place and Cosmopolitan Music Society’s 50th Anniversary Show less

Represented the brand at promotional events, and developed content for social media

Assisted engineers in organization and detailed input of data

Public Relations Diploma

Supervisory Development Citation

Arts & Cultural Management Program