Britt Ayotte
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Britt Ayotte Email & Phone Number

Marketing Specialist at Alberta Machine Intelligence Institute (Amii) at Alberta Machine Intelligence Institute (Amii)
Location: Edmonton, Alberta, Canada 8 work roles 3 schools
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Role
Marketing Specialist at Alberta Machine Intelligence Institute (Amii)
Location
Edmonton, Alberta, Canada
Company size

Who is Britt Ayotte? Overview

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Britt Ayotte is listed as Marketing Specialist at Alberta Machine Intelligence Institute (Amii) at Alberta Machine Intelligence Institute (Amii), a company with 61 employees, based in Edmonton, Alberta, Canada. AeroLeads shows a matched LinkedIn profile for Britt Ayotte.

Britt Ayotte previously worked as Marketing Specialist at Alberta Machine Intelligence Institute (Amii) and Marketing & Communications Associate at Alberta Machine Intelligence Institute (Amii). Britt Ayotte holds Public Relations Diploma from Macewan University.

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Alberta Machine Intelligence Institute (Amii)

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Profile bio

About Britt Ayotte

Marketing and communications powerhouse with 13 years of experience in the field. Coming up in smaller teams and fast-growth companies, I've had to wear a lot of hats, giving me an understanding of how strategies can layer to amplify a message. At work, I'm known for leading with my heart, no matter what the task, as well as my commitment to quality, critical thinking skills, and creativity.Every place – from your corner store to the House of Commons – is run by people, every one with unique personalities, motivations and passions. I have an earnest interest in understanding those I work with and those I market to, practicing a people-first approach to work: In terms of team cohesion and people management, this means:🫶 Listening without judgement🫶 Ensuring that everyone has the tools, context, and understanding to deliver work they are proud of🫶 Ensuring people know how their efforts contribute to the bigger picture🫶 Setting team members up to play to their strengths and coach them through times of stress and change🫶 Celebrating the wins, both big and small🫶 Being clear, honest and empathetic when discussing mismatched expectations, friction points and fluctuations in personal capacityIn terms of marketing and communication, this means:🫶 Putting myself in the customer’s shoes and asking “Why should I care” every time I write 🫶 Meeting people where they are at in the customer journey🫶 Making no assumptions about customer behaviour; only predictions (which require testing and validation)🫶 Taking every opportunity to connect and explore the needs and motivations of clients and stakeholders🫶 Enthusiastically helping clients and stakeholders, cultivating a feeling of community and careAlso: diverse workplaces that celebrate difference, understand that discrimination and bias are inherent traits in our society (and work to mitigate that bigotry) are my absolute jam.

Listed skills include Social Media, Public Relations, Event Planning, Event Management, and 16 others.

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Alberta Machine Intelligence Institute (Amii)
Alberta Machine Intelligence Institute (Amii)
Marketing Specialist at Alberta Machine Intelligence Institute (Amii)
edmonton, alberta, canada
Website
Employees
61
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8 roles

Britt Ayotte work experience

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Marketing Specialist

Current

Edmonton, Alberta, Canada

Building off of my work at the Associate level, I am focused on boosting Amii’s brand awareness, reaching new audiences, growing Amii’s subscriber base, and proving our impact through storytelling:➡️ Lead inbound content strategy and development, researching trends and evergreen topics, and sourcing and sharing stories that resonate with each of our target.

May 2022 - Present

Marketing & Communications Associate

Edmonton, Alberta, Canada

As one of the original members of Amii's MarComm team, I made fundamental contributions to the company's reputational growth and process development: ➡️ Co-developed and managed Amii’s digital media strategy and presence; from information infrastructure and content ideation to day-to-day execution and engagement analysis➡️ Identified storytelling.

Nov 2018 - May 2022

Communications Consultant

Cool Story Pr

Acted as local media relations representative for BiteTV's Felt Up, as well as PR Director for several music events and festivals produced by Connected Events in the Edmonton, Calgary and Saskatoon areas. Wrote and designed websites for clients including The Shoe Shine Shack, High Impact Resumes Ltd. and Ayotte Consulting. Worked on branding and digital.

Mar 2013 - 2019

Manager, Marketing & Communications

Edmonton, Alberta, Canada

Managed the day-to-day operations of the marketing and communications department, including: ➡️ Development and implementation of short- and long-term workplans for projects and initiatives➡️ Management of two direct reports➡️ Working with marketing and community partners to advance the ACAC’s presence and reputation➡️ Developing digital media strategies.

Jan 2018 - Oct 2018

Pr Coordinator

Edmonton, Canada Area

Provided public relations project management and support in several areas, including: ➡️ Communications planning and implementation for community initiatives➡️ Digital media content strategy planning and execution➡️ Monitored effectiveness of campaigns through website and social media analytics➡️ Provided recommendations for continuous community initiative.

Aug 2015 - Jan 2018

Project Manager/Project Coordinator

Bottom Line Productions

Acted as project lead and support for multiple clients simultaneously, including: ➡️ Secured print, television, radio and web coverage for clients➡️ Crafted media materials (media releases, PSAs, media call/op notices and media kits)➡️ Developed and implemented social media plans➡️ Planned and hosted media calls/ops ➡️ Acted as on-site media liaison during.

May 2012 - Aug 2014

Street Team Member

Citytv

Represented the brand at promotional events, and developed content for social media

May 2011 - Jul 2012
Team & coworkers

Colleagues at Alberta Machine Intelligence Institute (Amii)

Other employees you can reach at amii.ca. View company contacts for 61 employees →

3 education records

Britt Ayotte education

FAQ

Frequently asked questions about Britt Ayotte

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What company does Britt Ayotte work for?

Britt Ayotte works for Alberta Machine Intelligence Institute (Amii).

What is Britt Ayotte's role at Alberta Machine Intelligence Institute (Amii)?

Britt Ayotte is listed as Marketing Specialist at Alberta Machine Intelligence Institute (Amii) at Alberta Machine Intelligence Institute (Amii).

Where is Britt Ayotte based?

Britt Ayotte is based in Edmonton, Alberta, Canada while working with Alberta Machine Intelligence Institute (Amii).

What companies has Britt Ayotte worked for?

Britt Ayotte has worked for Alberta Machine Intelligence Institute (Amii), Cool Story Pr, Alberta College And Association Of Chiropractors, Bottom Line Productions, and Citytv.

Who are Britt Ayotte's colleagues at Alberta Machine Intelligence Institute (Amii)?

Britt Ayotte's colleagues at Alberta Machine Intelligence Institute (Amii) include J. Ross Mitchell, Karim Ali, Maryam Jameela, Amit Kumar, and Soroush Razavi.

How can I contact Britt Ayotte?

You can use AeroLeads to view verified contact signals for Britt Ayotte at Alberta Machine Intelligence Institute (Amii), including work email, phone, and LinkedIn data when available.

What schools did Britt Ayotte attend?

Britt Ayotte holds Public Relations Diploma from Macewan University.

What skills is Britt Ayotte known for?

Britt Ayotte is listed with skills including Social Media, Public Relations, Event Planning, Event Management, Press Releases, Media Relations, Editing, and Music.

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