Brian R. Murphy Email & Phone Number

Barrie, On, Ca

Greater Toronto Area, Canada

> Principal and founder of a consulting practice specializing in the automotive sector> My clients include: vehicle manufacturers, retailers, and auto industry suppliers/partners> Subject matter expertise in: product planning, data insights/monetization, customer experience, pricing, market research, marketing, vehicle evaluation, residual value management, lease and finance sector, business planning and vehicle valuation services> Project examples: - Created a business plan, organizational structure, costing and product plan for Toronto area auto retailer to launch a new business in Q4 2024 - Authored training material package for the launch of a new high end luxury vehicle - Supported a retailer and employee engagement study for a European OEM - Ghostwriting for a client’s twice monthly Canadian industry update - Creation of a data monetization strategy and business plan - Business and marketing plan for a software company in the automotive sector

Mississauga, Ontario, Canada

> Member of Cox Automotive Leadership Team, reporting directly to the CEO> Business leader for the launch of the KBB business in Canada > Led KBB Classified business to stellar growth, achieved 30,000 dealer vehicle listings in first year of operation> Drove the KBB data business from zero revenue to hitting targets within 18 months, exceeding the revenue and profit forecast > Managed a team of over 20 professionals (data operations, data scientists, valuation analysts) located in both Canada and U.S.> Directly supported the sales and revenue growth for the new Brazilian and Australian Kelley Blue Book enterprises> Guided all key initiatives for KBB Canada, collaborating closely with product management, technology/engineering, marketing and the sales organization > Successfully launched KBB’s Instant Cash Offer product in Canada, on time and on budget with an analyst team in place and development completed>Appointed as Canadian site leader for Cox Automotive after the departure of CEO> Supported and planned in cooperation with Cox Automotive U.S. M&A team, the sale of Cox Automotive Canada business assets to the Trader Corporation

Markham, Ontario

> Lead the Canadian analytics & research team (Canadian & U.S. staff)> Held responsibility for CBB’s core data business, the wholesale used vehicle value Black Book guide, and future residual value forecasting products > Leader of confidential custom consulting projects for OEM clients (Example: Product assessments for two European OEM’s EV products prior to launch) > Supported the CBB sales team to record year-over-year sales growth > Primary spokesperson for CBB with both auto industry and mainstream media (CBC News, CTV News, Globe and Mail, CityTV)> Completed the Hearst Leadership Program with Harvard Business Press> Provided subject matter expertise for vehicle valuations in the largest class-action lawsuit in Canadian history (VW & Audi diesel litigation) > Delivered over 40 client briefings, and authored more than 700 pages of thought leadership materials related to the impact of the COVID pandemic>

Toronto, Canada Area

> Senior member of a team of professionals who were responsible for developing, delivering, and presenting large scale ($300k+) consulting projects throughout the world (Japan, U.S., Korea, EU)> Client work included projects for: Kia, Hyundai, Honda, Acura, Bentley, Ford, Volkswagen, Audi, Nissan, Infiniti, Stellantis and Mitsubishi > OEM Consulting projects typically covered the confidential evaluation and independent testing of new vehicles, from the initial concept and design stages through to the start of production and product launch

Toronto, Ontario

> Practice leader for the Power Information Network (PIN) market research and vehicle sales transaction data products in Canada> Full P&L and sales accountability, responsible for sales growth of over 35% > Worked closely with Canadian OEM clients to provide each with industry expert consultation and marketplace insights based on retailer data > Launched the PIN Incentive Spending Report product for Canada > Frequent public speaker and author on behalf of J.D. Power

> Led all Canadian marketing communications efforts for the Infiniti brand > Developed and executed successful marketing strategies and tactics for Infiniti Canada, for both retail advertising & brand building efforts > Managed all Infiniti retail and brand advertising initiatives, including digital, experiential, social media, newspaper, television, radio, print and out of home > Administered a marketing department budget of over $20 million > Directed the activities of five agency teams (advertising, web, collateral etc.)

> Successfully managed six Infiniti products (EX , G Sedan, G Coupe, G Convertible, FX, M Sedan) and four Nissan (GT-R, 370Z, Versa, Sentra) > Determined model line strategy based on market needs, competitiveness, pricing, business plan and sales/marketing requirements > Provided subject matter expertise to multiple functional areas (example: training, communications, media, sales, marketing, legal, agency) > Created & delivered product presentations for media events, marketing team, advertising agency, training, sales team and retailer leadership

> Fulfilled a leadership role for the creation and management of product go to market plans and strategies for the entire Subaru product line-up > Managed Subaru’s vehicle pricing process, and developed successful pricing strategies according to P&L objectives > Successfully managed all proprietary and syndicated market research projects, including the SCI Customer Feedback Study

> Responsible for the product management and strategy of Bell Mobility’s wireless handset product portfolio. > People management and budget ($40 million) responsibility.> Responsible for the evaluation, testing, competitive research, supplier management and market launch of all new handset products for Bell Mobility within Canada. > Provided marketing support and expertise to many aspects of the business; Sales, Dealers, Marketing, Advertising, Media Relations, Finance, Customer Service and Engineering Services.

M.B.A., Marketing

B.A., Administrative And Commercial Studies (Finance And Economics)