> Principal and founder of a consulting practice specializing in the automotive sector> My clients include: vehicle manufacturers, retailers, and auto industry suppliers/partners> Subject matter expertise in: product planning, data insights/monetization, customer experience, pricing, market research, marketing, vehicle evaluation, residual value management, lease and finance sector, business planning and vehicle valuation services> Project examples: - Created a business plan, organizational structure, costing and product plan for Toronto area auto retailer to launch a new business in Q4 2024 - Authored training material package for the launch of a new high end luxury vehicle - Supported a retailer and employee engagement study for a European OEM - Ghostwriting for a client’s twice monthly Canadian industry update - Creation of a data monetization strategy and business plan - Business and marketing plan for a software company in the automotive sector

> Member of Cox Automotive Leadership Team, reporting directly to the CEO> Business leader for the launch of the KBB business in Canada > Led KBB Classified business to stellar growth, achieved 30,000 dealer vehicle listings in first year of operation> Drove the KBB data business from zero revenue to hitting targets within 18 months, exceeding the revenue and profit forecast > Managed a team of over 20 professionals (data operations, data scientists, valuation analysts) located in both Canada and U.S.> Directly supported the sales and revenue growth for the new Brazilian and Australian Kelley Blue Book enterprises> Guided all key initiatives for KBB Canada, collaborating closely with product management, technology/engineering, marketing and the sales organization > Successfully launched KBB’s Instant Cash Offer product in Canada, on time and on budget with an analyst team in place and development completed>Appointed as Canadian site leader for Cox Automotive after the departure of CEO> Supported and planned in cooperation with Cox Automotive U.S. M&A team, the sale of Cox Automotive Canada business assets to the Trader Corporation

> Lead the Canadian analytics & research team (Canadian & U.S. staff)> Held responsibility for CBB’s core data business, the wholesale used vehicle value Black Book guide, and future residual value forecasting products > Leader of confidential custom consulting projects for OEM clients (Example: Product assessments for two European OEM’s EV products prior to launch) > Supported the CBB sales team to record year-over-year sales growth > Primary spokesperson for CBB with both auto industry and mainstream media (CBC News, CTV News, Globe and Mail, CityTV)> Completed the Hearst Leadership Program with Harvard Business Press> Provided subject matter expertise for vehicle valuations in the largest class-action lawsuit in Canadian history (VW & Audi diesel litigation) > Delivered over 40 client briefings, and authored more than 700 pages of thought leadership materials related to the impact of the COVID pandemic>

> Senior member of a team of professionals who were responsible for developing, delivering, and presenting large scale ($300k+) consulting projects throughout the world (Japan, U.S., Korea, EU)> Client work included projects for: Kia, Hyundai, Honda, Acura, Bentley, Ford, Volkswagen, Audi, Nissan, Infiniti, Stellantis and Mitsubishi > OEM Consulting projects typically covered the confidential evaluation and independent testing of new vehicles, from the initial concept and design stages through to the start of production and product launch

> Practice leader for the Power Information Network (PIN) market research and vehicle sales transaction data products in Canada> Full P&L and sales accountability, responsible for sales growth of over 35% > Worked closely with Canadian OEM clients to provide each with industry expert consultation and marketplace insights based on retailer data > Launched the PIN Incentive Spending Report product for Canada > Frequent public speaker and author on behalf of J.D. Power

> Led all Canadian marketing communications efforts for the Infiniti brand > Developed and executed successful marketing strategies and tactics for Infiniti Canada, for both retail advertising & brand building efforts > Managed all Infiniti retail and brand advertising initiatives, including digital, experiential, social media, newspaper, television, radio, print and out of home > Administered a marketing department budget of over $20 million > Directed the activities of five agency teams (advertising, web, collateral etc.)

> Successfully managed six Infiniti products (EX , G Sedan, G Coupe, G Convertible, FX, M Sedan) and four Nissan (GT-R, 370Z, Versa, Sentra) > Determined model line strategy based on market needs, competitiveness, pricing, business plan and sales/marketing requirements > Provided subject matter expertise to multiple functional areas (example: training, communications, media, sales, marketing, legal, agency) > Created & delivered product presentations for media events, marketing team, advertising agency, training, sales team and retailer leadership

> Fulfilled a leadership role for the creation and management of product go to market plans and strategies for the entire Subaru product line-up > Managed Subaru’s vehicle pricing process, and developed successful pricing strategies according to P&L objectives > Successfully managed all proprietary and syndicated market research projects, including the SCI Customer Feedback Study

> Responsible for the product management and strategy of Bell Mobility’s wireless handset product portfolio. > People management and budget ($40 million) responsibility.> Responsible for the evaluation, testing, competitive research, supplier management and market launch of all new handset products for Bell Mobility within Canada. > Provided marketing support and expertise to many aspects of the business; Sales, Dealers, Marketing, Advertising, Media Relations, Finance, Customer Service and Engineering Services.