Brock Deniston Email & Phone Number

Atlanta, GA, US

New York, NY, US

• Leads a team of 3 Product Owners with associated Development teams.Fulfillment Accomplishments
• Successfully deployed a complete re-platform of the Stores Fulfillment application to Google Cloud, enterprise wide, on time as expected.
• In doing, our team was able to meet and, in most cases, exceed expectations with respect to 3 primary objectives: 1. Sunset legacy devices while modernizing the Fulfillment applications; including all Fulfillment.
• Set a Customer Centric vision and strategy for Fulfillment, mindful of the employee experience.
• Owner of Omnichannel Stores Fulfillment for Macy’s to include Buy Online, Pickup in Store (BOPS), Buy Online Ship to Store (BOSS), Same Day Delivery (SDD), Shippable Fulfilment – Ship to Home.RFID Accomplishments
• Elevated Macy's RFID foundation by re-imagining the suite of RFID tasking applications and building them into a single platform (OneX).

Irving, TX, US

• Owner of the eCompass tool from a product development perspective, from ideation to implementation.
• Liaised with clients to develop deep understanding of business needs and current market landscape.
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Defined and analyzed metrics to measure product performance.
• Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.eCompass is a retail analytics decisioning platform providing product-level recommended actions across.

Gurugram, Haryana, IN

Dallas, TX, US

• Deployed 21 Contact Shed Capabilities directly resulting in $1M+ in Contact Center Cost Savings in 2019.
• Reduced calls to the Online Back Office by 43% YoY during the first 10 days of iPhone launch.
• Generated $2.24M in revenue through successful development and enablement of PoS capabilities to support the sale of Device Protection (Mobile Phone Insurance) within in-home channels (Enjoy, IHX).
• Consulted with product development teams to enhance products based on customer data.
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
• Championed customer experience through expert analyzation and communication.

Dallas, TX, US

• Delivered Channel Enablement of Same Day Delivery within AT&T PoS within all human assist channels within 87 days in total (inclusive of development) and $270K under budget.
• Increased Same Day Delivery monthly submitted order volume by 55% in first complete month of enablement.
• Planned programmatic launch of Same Day Delivery by coordinating between multiple channels and partner leads among Call Center/Human Assist Channels – Indirect, DMDR, National Retail, Mobility Sales and Service.
• Gathered requirements, defined scopes, allocated resources, and established meeting cadence.
• Managed and motivated project teams to promote collaboration and keep members on-task and productive.
• Enforced alignment of project strategy with business objectives and made modifications to promote efficient project completion.

Dallas, TX, US

• Delivered a range of buy flow enhancements focused on availability and visibility of Buy Online Pick up In Store and Store Level Inventory. Achieved:
• 47% YoY increase, BOPIS transaction volume
• 9% YoY growth, BOPIS share of all digital transactions
• 88% YoY increase, BOPIS digital upgrade share
• 269% YoY increase, BOPIS upgrades during the month of iPhone launch
• 270% attainment to BOPIS Gross Add goal

Dallas, TX, US

• Launched Retail Appointment Scheduling nationwide via Desktop and Mobile experiences
• Appointment adoption grew to its highest point reaching 100K appointments scheduled in a single month
• Launched Buy Online Pick up In Store as a co-owner
• Maintained knowledge of industry practices, trends, and applications to modernize business approach and leverage latest technology.
• Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions, and common goals.
• Fostered positive, collaborative, and engaged work environment resulting in increased operational efficiency.

Dallas, TX, US

• Led 9 locations, 110 employees, generating $93M annual revenue.
• Led team members, inventory, sales promotions, and special events, covering 75% of Orange County in Central Florida supporting 123K customers generating $7.7M monthly.
• Nationally ranked 17 of 346 Areas
• Trained team members in successful strategies to meet operational and sales targets.
• Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
• Recruited and retained top talent, with focus on providing positive feedback and rewarding superior performance - thereby bringing highly effective sales dynamic and expertise to organization.

Dallas, TX, US

Summit Award Winner - 2009 and 2010Participants compete for the annual Summit trip where they are recognized by peers and leadership as best-of-the-best. Recognition is earned through extraordinary sales and service performance.

Dallas, TX, US

Dallas, TX, US

Bachelor Of Science (B.S.), Business Administration, Magna Cum Laude

General Studies