Brock Deniston Email & Phone Number

Atlanta, Ga, Us

New York, Ny, Us

Leads a team of 3 Product Owners with associated Development teams.Fulfillment Accomplishments• Successfully deployed a complete re-platform of the Stores Fulfillment application to Google Cloud, enterprise wide, on time as expected.• In doing, our team was able to meet and, in most cases, exceed expectations with respect to 3 primary objectives: 1. Sunset legacy devices while modernizing the Fulfillment applications; including all Fulfillment tasks. 2. Improve the productivity of operational tasks. Snapshots of operational KPIs confirmed productivity increases across all metrics (Ready on Time, Fill Rate, Units Picked, Speed to Ship etc.)3. Reduce Operating Expense • Set a Customer Centric vision and strategy for Fulfillment, mindful of the employee experience.• Owner of Omnichannel Stores Fulfillment for Macy’s to include Buy Online, Pickup in Store (BOPS), Buy Online Ship to Store (BOSS), Same Day Delivery (SDD), Shippable Fulfilment – Ship to Home.RFID Accomplishments• Elevated Macy's RFID foundation by re-imagining the suite of RFID tasking applications and building them into a single platform (OneX). • Enabling Macys to significantly reduce the hardware and software maintenance costs by allowing colleagues to perform these tasks within a single device within a common UI.• Increased colleague efficiency through the following enhancements: Simplified Menu structure focused on the task accomplishment, UPC Lookup capability to populate the Merchandise Hierarchy (16 fewer screens), Scan intelligence to recommend when/if a new scan should be conducted, and an overall reduction in screens, taps and effort.• Consistently deploying all capabilities as expected (some early and with expanded scope)• Lead the vision and strategy of RFID colleague experiences across Retail including enablement of the Omnichannel capabilities they support.• Designed and created proof of concepts involving both software and hardware components.

Irving, Tx, Us

• Owner of the eCompass tool from a product development perspective, from ideation to implementation.• Liaised with clients to develop deep understanding of business needs and current market landscape.• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.• Collaborated with sales, marketing, and support teams to launch products on time and within budget.• Defined and analyzed metrics to measure product performance.• Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.eCompass is a retail analytics decisioning platform providing product-level recommended actions across Operations, Sales and Marketing. A first of its kind tool to Kimberly-Clark for data driven intelligence and user-first design. Power BI-based insights for Out of Stock, Content Health, Search Performance, Predictive Sales and Buy Box/On Shelf Availability. Expandable across all KC retailersCRISP eCommerce reporting dashboard – Measure execution with respect to eCommerce Retailers focused on Content, Ratings & Reviews, In Stock, Share of Search and Price

Gurugram, Haryana, In

Dallas, Tx, Us

• Deployed 21 Contact Shed Capabilities directly resulting in $1M+ in Contact Center Cost Savings in 2019.• Reduced calls to the Online Back Office by 43% YoY during the first 10 days of iPhone launch.• Generated $2.24M in revenue through successful development and enablement of PoS capabilities to support the sale of Device Protection (Mobile Phone Insurance) within in-home channels (Enjoy, IHX).• Consulted with product development teams to enhance products based on customer data.• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.• Championed customer experience through expert analyzation and communication.• Documented user stories, specifications, and product features into detailed acceptance criteria to communicate across teams and build mandatory requirements.• Developed product documentation to communicate and align key components of upcoming features and products to internal teams.• Collaborated with sales, marketing, and support teams to launch products on time and within budget.• Led as many as 3 Product Owner direct reports and two Agile development teams with 7-10 development resources each.

Dallas, Tx, Us

• Delivered Channel Enablement of Same Day Delivery within AT&T PoS within all human assist channels within 87 days in total (inclusive of development) and $270K under budget.• Increased Same Day Delivery monthly submitted order volume by 55% in first complete month of enablement.• Planned programmatic launch of Same Day Delivery by coordinating between multiple channels and partner leads among Call Center/Human Assist Channels – Indirect, DMDR, National Retail, Mobility Sales and Service, Digital Back Office and AT&T Retail and Authorized Retail. • Gathered requirements, defined scopes, allocated resources, and established meeting cadence.• Managed and motivated project teams to promote collaboration and keep members on-task and productive.• Enforced alignment of project strategy with business objectives and made modifications to promote efficient project completion.• Closely collaborated with project members to identify and quickly address problems.• Leadership role with as many as 6 Product Owner direct reports and two Agile development teams with 9 resources each.

Dallas, Tx, Us

• Delivered a range of buy flow enhancements focused on availability and visibility of Buy Online Pick up In Store and Store Level Inventory. Achieved:• 47% YoY increase, BOPIS transaction volume • 9% YoY growth, BOPIS share of all digital transactions • 88% YoY increase, BOPIS digital upgrade share • 269% YoY increase, BOPIS upgrades during the month of iPhone launch • 270% attainment to BOPIS Gross Add goal• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.• Collected customer requirements, directed testing, and conducted continuous evaluations to make proactive adjustments.• Championed customer experience through expert analyzation and communication.Velocity Award Winner – 2014The Velocity Award is presented to individuals within the organization who go above and beyond the call of duty throughout the year. Recipients are selected by the Vice President Mobility Digital Experience as key contributors to AT&Ts most important initiatives.IT Rewards Badge - 2015IT Rewards are designed to recognize IT managers or teams in various areas of significant achievement and collaborative teaming efforts across and within IT organizations.

Dallas, Tx, Us

• Launched Retail Appointment Scheduling nationwide via Desktop and Mobile experiences• Appointment adoption grew to its highest point reaching 100K appointments scheduled in a single month• Launched Buy Online Pick up In Store as a co-owner • Maintained knowledge of industry practices, trends, and applications to modernize business approach and leverage latest technology.• Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions, and common goals.• Fostered positive, collaborative, and engaged work environment resulting in increased operational efficiency.• Monitored and assimilated information and developed artifacts (communication, training, know the facts articles etc.) for business initiatives.• Compiled data highlighting key metrics to report information, determine trends and identify methods for improving store results.• Applied customer feedback to develop process improvements and support long-term business needs.The Innovation Pipeline - Executive Challenge Winner - 2013Executives offer challenges that give members a chance to solve for real-life business issues

Dallas, Tx, Us

• Led 9 locations, 110 employees, generating $93M annual revenue.• Led team members, inventory, sales promotions, and special events, covering 75% of Orange County in Central Florida supporting 123K customers generating $7.7M monthly.• Nationally ranked 17 of 346 Areas• Trained team members in successful strategies to meet operational and sales targets.• Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.• Recruited and retained top talent, with focus on providing positive feedback and rewarding superior performance - thereby bringing highly effective sales dynamic and expertise to organization.• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.• Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.

Dallas, Tx, Us

Summit Award Winner - 2009 and 2010Participants compete for the annual Summit trip where they are recognized by peers and leadership as best-of-the-best. Recognition is earned through extraordinary sales and service performance.

Dallas, Tx, Us

Dallas, Tx, Us

Bachelor Of Science (B.S.), Business Administration, Magna Cum Laude

General Studies