Rebecca Brown Email & Phone Number

Syracuse, Ny

Syracuse, New York Area

Advance data strategy by measuring, analyzing, and reporting on campaign performance, channel metrics, and digital analytics to make actionable recommendations. Highly proficient in using third-party analytics, reporting tools, and digital marketing platforms.Translate B2B webinar traffic and engagement data into meaningful reports for the revenue team to make sound business decisions that drive revenue.Facilitate CRM-targeted email campaigns utilizing the HubSpot Platform to nurture leads, drive engagement, A/B test, and increase conversion rates.Monitor and report key performance metrics to evaluate and optimize ongoing marketing and communications across audiences and platforms.Improved internal communications on employee engagement with messaging across multiple channels, for example, transferring content from the intranet to Yammer, which provides engagement opportunities enterprise-wide. Tracked and reported on in-person event participation at tradeshows.Chaired staff events committee with a $25k annual budget to boost company morale and employee engagement and encourage return-to-office behaviors.

Syracuse, New York Area

Project Manager for revamping digital presence by creating clear communication channels between internal and external stakeholders. Coordinated migration to new platforms, hosting providers, external resources, and optimizing SEO.Introduced Mailchimp platform to simplify communications, improve brand, execute targeted campaigns, and measure performance. Onboarded SurveyMonkey to identify insights regarding client deliverables, satisfaction, and employee matters, enabling leaders to adjust the strategic plan. Supervised and mentored a 3-person web team, providing guidance and career development coaching. Supported talent acquisition goal to build a pipeline of recruits. Program manager for SPARK programs, which were national innovation-based, think-tank-style competitions for top university students.

Syracuse, New York Area

Oversaw the management and administrator of the NewsChannel 9 website CMS, contributing significantly to a 294% increase in page views and an 18% growth in visits, resulting in an average of 2,286,000 monthly visitors.

Burlington, Ma

Created framework for clients’ HTML e-mails and responsive web-based marketing deliverables.Contributed to creative concepts through implementation of multi-format production setups of various mailings. Supported link checking, proofreading, QA functions, and other fundamental web production efforts.

Southborough, Ma

Coordinated the efforts of a team of 5 in the production of client websites and development of backend applications. Designed and produced flash movies for investment and insurance companies’ online courses.Managed the website workflow in and out of the IT department. Designed new client sites mimicking the clients existing web presence or creating new sites all together. Maintained 250+ client websites.

Jamaica Plain, Ma

Designed, produced, implemented, maintained, coordinated, and oversaw websites, animations, flash movies, and HTML emails. Designed and performed pre-press work for print production.Took designs from concepts through to completion as final web products or print design. Designed complimentary pieces to print and web products such as web banner animations, HTML emails or supporting print datasheets, brochures, and postcards. Performed ongoing maintenance duties for client and internal websites. Managed all outsourced programming. Worked as a liaison with various programmers. Have working knowledge of programming process and server specifications. Involved with all aspects of QA for all web projects, web enabled tools and print. Traveled on-site to client locations to train clients in using Dreamweaver to maintain their websites.