Leading the entire RD Station PLG tribe of 35 incredible professionals focused on generating revenue and retaining customers using diverse product-led initiatives.

Leading 6 product growth squads focused on Product Led Growth in 3 products (Marketing, CRM, Conversational).- Increased product-led NMRR of Marketing product from xx,xxx to xx,xxx in 12 months- Achieved x% of product-led sales participation in overall sales with marketing product- Brought two different products (Marketing, CRM) to a signup-to-paid rate higher than 2023 benchmarking (OV Partners) - Increased product-led NMRR of CRM product from xx,xxx to xx,xxx in 12 meses- Achieved x Upsells within six months (x% of total) exclusively from product journeys (through PQL HR and self-service)- Shaped "by-design journeys" through previous experiments and evidence to be used in new products without the need for A/B tests in the first steps.- Increased ARPA from Premium Marketing clients through base usage with self-service journeys

Leading both International & Growth Premium teams.

Leading product initiatives for Marketing Automation and CRM SaaS to grow all over the world. Highly focused on achieving Global Product-Market Fit using Product-Led Growth and Product Experimentation with the Marketing SaaS and in internationalizing our CRM product and launch it to emerging markets.

Responsible for Cordless Power Tools (B2C Consumer Goods) in LA. End to end accountability for Product Discovery, Validation, Development, and Release of the products aligned with globally distributed teams from Germany, USA, China, and Malaysia, mainly focused on LATAM markets. Some achievements:// We left 3rd place in market share in LA to 1st in 2 years of work.// Implemented new Agile way of working with User Research and Product Validation// Deep quantitative research about user behavior which led to identified user personas// AWARDS: BOSCH Global Award for best product launched in 2017

Responsible for leading the Watson team focused on LATAM market. Our main goal was to develop new features for the Watson platform, especially related to Assistant, Speech to Text and Machine Learning products.

Responsible for Voice & Face Biometrics and NLP (w/ IBM Watson) SaaS and Mobile solutions for Authentication, User Identification and Virtual Assistants for B2B market.// In 4 years (2 of them at IBM), our portfolio jumped from $2M revenue to $18M ARR