Summary: Managed a team of 4, overseeing marketing and customer service efforts across multiple companies, driving digital marketing initiatives, tradeshow management, and ensuring consistent communication.Key Achievements:•⁠ ⁠Led and mentored a marketing team, aligning goals with overall strategy•⁠ ⁠Developed and executed digital marketing campaigns (SEO, SEM, social media, email, content)•⁠ ⁠Oversaw tradeshow planning, logistics, and promotion•⁠ ⁠Ensured brand consistency across materials and communications•⁠ ⁠Collaborated with VP of Marketing to refine overall strategyZzz

As a Marketing Campaign Manager at Caldera, I oversee a team of external digital experts across SEO, Social Media, Website development , and Customer Service, driving business growth through data-driven marketing strategies. Key Responsibilities:- Manage an external team of specialists across SEO, Social Media, Website Optimization, and Customer Service- Develop and execute comprehensive digital marketing campaigns to achieve company goals- Continuously review and analyze performance reports to inform data-driven decisions- Provide strategic feedback and guidance to teams to optimize campaign performance- Identify opportunities for growth and pivot strategies as needed to stay ahead in the digital landscape- Collaborate with cross-functional teams to ensure integrated marketing approaches- Oversee customer service operations for Caldera's B2C product, ensuring top notch customer experiences and resolving customer inquiries in a timely manner - Created and manage several email flows via klavyio,while continuously tracking analytics.

Managed a content executive and led the development and execution of content strategy for the company's website and social media channels.Led the SEO strategy to increase organic traffic by 30% with an emphasis on non-branded keywords to the company's website.Approved PR placements for product and campaign promotions, resulting in increased brand awareness and sales.Reviewed and approved all content before it was published to the company's website and print editorials, ensuring that it was high-quality, informative, and on-brand.

Orchestrated the conception, formulation, and execution of comprehensive PPC campaigns across various social media platforms and Google, driving impactful results.Contributed to the SEO strategy and led its implementation, elevating the online presence of Hager's Website. Leveraged advanced tools like SEMRush and Google Analytics to meticulously monitor website traffic and optimize page rankings.Grew Hager’s Instagram resulting in a 1,392% increase in followers over the course of my role. Published reels that reached thousands to over a million views. Demonstrated exceptional proficiency in content creation and engagement management through Hootsuite across Hager's extensive social media landscape, encompassing LinkedIn, Instagram, Facebook, and Twitter.Engineered and closely monitored monthly email campaigns utilizing Eloqua and Survey Monkey, ensuring strategic outreach and feedback collection.Played an instrumental role in the conceptualization and development of the company's innovative website on Sitecore, actively contributing through content creation, imagery design, and platform-based page construction.Efficiently orchestrated communication and coordination efforts for press features and campaign collateral, significantly enhancing the success of product launches.Continuously pioneered the evolution of cutting-edge B2B marketing and communication strategies, harnessed by a dynamic content management system (CMS).Collaborated seamlessly with the Marketing Team to implement tailored communication campaigns in support of new product launches and emerging market developments.Collaboratively crafted and fine-tuned digital communication tools, ensuring impeccable alignment with our brand's voice and tone, thereby preserving a consistently exceptional brand experience.

Played an integral role in the conception, strategizing, and seamless execution of high-profile influencer events and tradeshows, contributing significantly to brand visibility and engagement.Orchestrated the end-to-end production process for a diverse array of marketing communications, ensuring precision and excellence in each aspect of the campaign.Spearheaded the development and execution of innovative influencer campaigns using the Tribe platform, driving the success of a monthly internal influencer box-send program.Facilitated the successful launch and management of monthly contests, including the prestigious "Blog of the Month," "Photo of the Month," and engaging contests, adding dynamism to brand engagement efforts.Played a pivotal role in the implementation and execution of a meticulously planned monthly box send program, enhancing customer retention and satisfaction.Executed compelling special promotional activities, including the deployment of coupon codes and engaging giveaways, resulting in increased brand loyalty and conversions.Diligently monitored the performance of influencer campaigns, conducting in-depth post-campaign analysis and providing actionable recommendations for continuous improvement.Crafted and curated content, offering monthly updates as required, to maintain a fresh and engaging online presence.Developed comprehensive product positioning materials and conducted training sessions for both customer service and sales teams, enhancing product knowledge and customer interactions.Implemented an efficient project management system to document and track activities, ensuring transparency and accountability in all project phases.Contributed to the strategic planning and execution of consumer focus groups and trial tests, including the creation of thorough surveys, questionnaires, and meticulous market research, driving data-driven decision-making processes.

Cultivated and nurtured strategic partnerships with key media outlets, influential bloggers, sponsors, and prominent reviewers/influencers, bolstering the brand's presence and reach within the industry.Crafted compelling marketing collateral, including influencer mailings, press releases, and impactful pitch announcements, driving engagement and amplifying brand messaging.Played a pivotal role in orchestrating product launches, offering invaluable support in developing and executing comprehensive promotional strategies and meticulously planned schedules.Diligently monitored and organized media placements, ensuring accurate tracking and meticulous filing, resulting in enhanced campaign effectiveness and reporting accuracy.Championed the creation and maintenance of detailed quarterly and annual progress reports, while conducting comprehensive campaign analysis, providing vital insights for data-driven decision-making and future strategy refinement.Contributed to the cultivation and management of both existing and new relationships within the eSports realm, strategically positioning the brand for success in the dynamic world of Gaming Products.

Played a pivotal role in steering the company's transformative rebrand, contributing to all-encompassing marketing initiatives. This encompassed a complete overhaul of Crunchies' web presence, including website redesign, email templates, compelling taglines, impactful social media pages, trade show marketing materials, and professionally designed business cards.Demonstrated proficiency in generating comprehensive reports and dynamic presentations, utilizing an array of software tools, including Microsoft Word, Excel, and PowerPoint, to provide valuable insights and support to the marketing and sales teams.Developed and distributed high-impact weekly email campaigns, fostering enhanced customer engagement and brand loyalty.Crafted, curated, and expertly managed all-encompassing social media content across Twitter, YouTube, Instagram, and Facebook on behalf of the company, actively engaging with the Crunchies' social media audience to drive brand awareness and interaction.Curated monthly content calendars and visually stunning infographics, harnessing the power of Photoshop and Adobe Illustrator, while successfully executing quarterly social media campaigns, boosting brand visibility and engagement.Served as a key liaison between customer service, sales, and marketing teams, facilitating seamless communication and collaboration to ensure a unified approach towards achieving organizational objectives.Coordinated and attended consumer events and trade shows, enhancing Crunchies' brand presence and fostering meaningful connections with both consumers and industry professionals.

This position contributed to the company's goals and productivity by assisting the Social Media Team in day-to-day operations, as defined by the Social Media Project Managers. My responsibilities included: •Monitored client social channels and relaying important information to the SMPM•Assisted with the set up and management of client presence on social sites •Assisted the social media team on creating social influencer lists for blogs•Provided regular reports showcasing overall growth of channels •Monitored trends, schedule content, and analyze results in our HootSuite Enterprise CMS platform• Worked with HootSuite Enterprise platform

•Built and maintained media lists specific to each client and pitching opportunities•Participated in the creation of strategic public relations plans for the agency’s clients•Contributed to strategic public relations plans for key clients•Researched editorial calendars to secure coverage in relevant media outlets•Drafted press releases, media kit items, including bios, backgrounders, fact sheets, and FAQ’s•Assisted with event planning, fundraising, and donor relations on behalf of the agency’s clients•Crafted consistent messaging for media relations and social media efforts•Participated in planning sessions with the team and clients to develop marketing campaigns•Created activity reports for clients on a regular basis

• Coordinated social media content on behalf of the organization• Advertised upcoming auction fundraising events on social media websites such as Facebook and eventbrite as well as updated auction items and contacts on an excel spread sheet• Wrote press releases on Dana Point Adopt-A-Reef Event• Conducted media outreach to local business for “Save the reefs, save the Ocean” Gala

Wrote articles on music, theater, and upcoming events in San Diego for the entertainment section of the Aztec.

•Contributed as a team player in brainstorming meetings to develop concepts and marketing strategies. •Conducted outreach to potential clients to promote marketing services.•Administrative tasks included supporting business functions included: creating Powerpoint presentations for marketing clients, data entry for client contact information, and sending outreach e-mails to acquire new prospective business.